The University of Texas at Austin
Digital Marketing & Automation Manager, Department of Computer Science
The University of Texas at Austin, Austin, Texas, us, 78716
Overview
Job Title:
Digital Marketing & Automation Manager, Department of Computer Science
Hiring Department:
Department of Computer Science
Position Open To:
All Applicants
Weekly Scheduled Hours:
40
FLSA Status:
Exempt
Earliest Start Date:
Sep 22, 2025
Position Duration:
Expected to Continue
Location:
AUSTIN, TX
Purpose Lead and manage the department’s digital marketing efforts with a focus on enrollment marketing for online graduate programs offered through Computer and Data Science Online (CDSO). Oversee the UTCS marketing automation platform, design and execute multi-channel lead generation and nurture campaigns, and run digital advertising campaigns to generate leads and improve brand visibility.
Responsibilities
Manage and optimize the activities running through the UTCS/CDSO marketing automation platform (MAP), including customer journeys and workflows, email campaigns, landing pages, and lead scoring.
Oversee and manage external vendor(s) executing paid digital advertising and lead generation campaigns; ensure performance meets agreed-upon benchmarks.
Oversee SEO strategy in collaboration with vendors; implement technical and content improvements for the program’s website.
Develop internal expertise to plan, launch, and optimize supplemental digital ad campaigns, with a long-term goal of transitioning campaign management in-house.
Create dashboards and performance reports on marketing effectiveness, including cost per lead, funnel performance, and ROI; provide actionable insights to program leadership.
Coordinate with admissions and program teams to align marketing campaigns with enrollment targets and applicant needs.
Collaborate with content, design, and web team members to ensure campaign messaging and creative align with UTCS brand and academic priorities.
Ensure compliance with data security, privacy regulations, and UT/Texas state technology requirements.
Stay current on higher education marketing trends, platforms, and compliance requirements.
Other related duties as assigned
Qualifications
Bachelor’s degree in communications, marketing, business, or a related field.
Minimum of six years of professional experience in digital marketing, with demonstrated expertise in marketing automation and campaign management.
Hands-on experience with a marketing automation platform (e.g., HubSpot, Marketo, Marketing Cloud, or equivalent).
Proven ability to plan, execute, and measure paid digital advertising campaigns.
Strong data analysis and reporting skills.
Knowledge of SEO and web analytics.
Relevant education and experience may be substituted as appropriate.
Preferred Qualifications
More than six years of experience in digital marketing.
Experience in enrollment marketing, higher education, or student recruitment.
Experience implementing and managing a new MAP within a complex organization.
Familiarity with state/university technology compliance (TX-RAMP, FERPA).
Demonstrated success in improving marketing funnel performance and ROI.
Salary and Working Conditions Salary Range:
$75,000 + depending on qualifications
Standard office environment.
Repetitive use of a keyboard at a workstation.
Occasional evening or weekend work may be required.
Required Materials
Resume/CV
3 work references with their contact information; at least one reference should be from a supervisor
Letter of interest
Important Applicant Information For applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.
For current university employees and contingent workers: You MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled into your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.).
Compliance and Legal Employment Eligibility:
Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.
Retirement Plan Eligibility:
The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.
Background Checks:
A criminal history background check will be required for finalist(s) under consideration for this position.
Equal Opportunity Employer:
The University of Texas at Austin is an equal opportunity/affirmative action employer. The University does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.
Pay Transparency:
UT Austin will not discharge or discriminate against employees or applicants for discussing pay. Some details of pay may be disclosed in compliance with law and policy.
Employment Eligibility Verification:
If hired, you will be required to complete the federal I-9 form and present acceptable documents proving your identity and authorization to work in the United States.
E-Verify:
UT Austin uses E-Verify for new hires. The university’s E-Verify information is provided for reference.
Compliance:
Employees may be required to report violations of law under Title IX and the Clery Act. Applicable compliance information and resources may be accessed as described by university policy.
#J-18808-Ljbffr
Digital Marketing & Automation Manager, Department of Computer Science
Hiring Department:
Department of Computer Science
Position Open To:
All Applicants
Weekly Scheduled Hours:
40
FLSA Status:
Exempt
Earliest Start Date:
Sep 22, 2025
Position Duration:
Expected to Continue
Location:
AUSTIN, TX
Purpose Lead and manage the department’s digital marketing efforts with a focus on enrollment marketing for online graduate programs offered through Computer and Data Science Online (CDSO). Oversee the UTCS marketing automation platform, design and execute multi-channel lead generation and nurture campaigns, and run digital advertising campaigns to generate leads and improve brand visibility.
Responsibilities
Manage and optimize the activities running through the UTCS/CDSO marketing automation platform (MAP), including customer journeys and workflows, email campaigns, landing pages, and lead scoring.
Oversee and manage external vendor(s) executing paid digital advertising and lead generation campaigns; ensure performance meets agreed-upon benchmarks.
Oversee SEO strategy in collaboration with vendors; implement technical and content improvements for the program’s website.
Develop internal expertise to plan, launch, and optimize supplemental digital ad campaigns, with a long-term goal of transitioning campaign management in-house.
Create dashboards and performance reports on marketing effectiveness, including cost per lead, funnel performance, and ROI; provide actionable insights to program leadership.
Coordinate with admissions and program teams to align marketing campaigns with enrollment targets and applicant needs.
Collaborate with content, design, and web team members to ensure campaign messaging and creative align with UTCS brand and academic priorities.
Ensure compliance with data security, privacy regulations, and UT/Texas state technology requirements.
Stay current on higher education marketing trends, platforms, and compliance requirements.
Other related duties as assigned
Qualifications
Bachelor’s degree in communications, marketing, business, or a related field.
Minimum of six years of professional experience in digital marketing, with demonstrated expertise in marketing automation and campaign management.
Hands-on experience with a marketing automation platform (e.g., HubSpot, Marketo, Marketing Cloud, or equivalent).
Proven ability to plan, execute, and measure paid digital advertising campaigns.
Strong data analysis and reporting skills.
Knowledge of SEO and web analytics.
Relevant education and experience may be substituted as appropriate.
Preferred Qualifications
More than six years of experience in digital marketing.
Experience in enrollment marketing, higher education, or student recruitment.
Experience implementing and managing a new MAP within a complex organization.
Familiarity with state/university technology compliance (TX-RAMP, FERPA).
Demonstrated success in improving marketing funnel performance and ROI.
Salary and Working Conditions Salary Range:
$75,000 + depending on qualifications
Standard office environment.
Repetitive use of a keyboard at a workstation.
Occasional evening or weekend work may be required.
Required Materials
Resume/CV
3 work references with their contact information; at least one reference should be from a supervisor
Letter of interest
Important Applicant Information For applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.
For current university employees and contingent workers: You MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled into your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.).
Compliance and Legal Employment Eligibility:
Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.
Retirement Plan Eligibility:
The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.
Background Checks:
A criminal history background check will be required for finalist(s) under consideration for this position.
Equal Opportunity Employer:
The University of Texas at Austin is an equal opportunity/affirmative action employer. The University does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.
Pay Transparency:
UT Austin will not discharge or discriminate against employees or applicants for discussing pay. Some details of pay may be disclosed in compliance with law and policy.
Employment Eligibility Verification:
If hired, you will be required to complete the federal I-9 form and present acceptable documents proving your identity and authorization to work in the United States.
E-Verify:
UT Austin uses E-Verify for new hires. The university’s E-Verify information is provided for reference.
Compliance:
Employees may be required to report violations of law under Title IX and the Clery Act. Applicable compliance information and resources may be accessed as described by university policy.
#J-18808-Ljbffr