Clearfield, Inc
Marketing Advertising Specialist
Clearfield, Inc, Minneapolis, Minnesota, United States, 55400
Overview
POSITION TITLE :
Marketing Advertising Specialist Responsible for the execution of marketing deliverables in support of the Company’s overall marketing strategy by leading the developing, planning, directing and managing targeted ad campaigns that support the company message, promote products and brand awareness initiatives across various channels. The position will be responsible for the schedule of advertising deliverables, collaborating on content and direction of advertising collateral, researching market publications for optimal ad positioning, ensuring company messaging is consistent across all activities and managing various other marketing projects. The position will partner with product marketing, product management, market development, sales, and human resources teams to effectively market our compelling story to customers, prospects, employment candidates and employee-stakeholders.
Responsibilities
Marketing
Develop ad strategies based on market research and business objectives
Support digital and print marketing collateral development
Partner with cross-functional teams to ensure that project and campaign requirements are appropriate to achieve KPI targets
Optimize workflows, content, and cadence to drive higher conversion rates and drive qualified prospects into the sales pipeline
Establish campaigns goals, budgets, and timelines to align with marketing strategy and business objectives
Identify opportunities that effectively drive return on investment (ROI) throughout marketing campaign activities. Work with teams to create scalable processes to enforce best practices and for lead and campaign management
Coordinate media buying and ad placements across platforms (Google Ads, Meta, LinkedIn, etc.) and industry publications
Manage the communications and deliverables needed to secure and renew company trademarks
Assist in outbound and inbound marketing activities
Advertising and Graphics: Organization and Development
Understand Clearfield customer market types and research appropriate market advertising vendors
Build advertising brand awareness and positioning opportunities
Assist with the layout and design of marketing collaterals, ensuring brand standards
Identify new advertising opportunities, research market advertising demands
Evaluate competitor advertising to make informed decisions for content direction
Organize, maintain, and track quarterly campaign deliverables calendar, reflecting all tactics to be used and the project reach and outcome
Deliver recommendations for appropriate opportunities and budgetary costs
Document all advertising activities in quarterly business review (QBR)
Work with outside contractors as needed to support advertising initiatives
Monitor campaign performance using analytics tools (Google Analytics, Meta Ads Manager, etc.) and present campaign results and insights to stakeholders
Channel Partner Advertising Collaboration
Work with internal distribution leadership and external distribution partners to determine and deliver collateral co-marketing
Manage the tracking and delivery of advertising content for contracted distribution partners
Develop and implement distribution marketing strategies for new product introductions and new market product positioning
Document all advertising activities in quarterly business review (QBR)
This description of duties is not intended to be all-inclusive or to limit the discretionary authority to assign other tasks of a similar nature and / or level of responsibility.
Competencies
Achievement Orientation
- Focusing efforts on achieving high quality results consistent with the organization’s standards
Defines ambitious, but realistic, personal goals and standards
Evaluates personal progress against standards
Undertakes significant challenges
Adjust actions to meet and exceed expectations
Tries new ways to get things done, while taking steps to reduce the risks
Analytical Thinking
- Analyzing and synthesizing information to understand issues, identify options, and support sound decision making
Breaks straightforward situations into discrete tasks or activities
Distinguishes between critical and irrelevant pieces of information
Gathers input / information from a few different sources to reach a conclusion
Attention to Detail
- Working in a conscientious, consistent and thorough manner
Verifies assumptions and information before accepting them
Review all relevant information or aspects of a situation before taking action or making a decision
Digital Literacy
- Engaging with digital technologies to accomplish goals and solve challenges in the workplace
Evaluates the quality of information obtained through online searches
Use digital technologies (e.g. cloud-based platforms) to facilitate collaboration and accomplish goals
Produces reports from the organization’s digital assets to inform decision-making
Identifies security concerns that could adversely affect the organization, such as a lack of back-ups or virus protection
Experiment with multiple software solutions to determine the most appropriate option for producing the desired effect
Utilizes standard features available to regular users in industry specific software
Initiative
- Dealing with situations and issues proactively and persistently, seizing opportunities that arise
Take action to avoid an imminent problem
Capitalizes on an imminent opportunity
Suggests ways to achieve better results or add value beyond the current situation
Persevere in seeking opportunities to advance organizational objectives in the near term
Position Qualifications
Bachelor’s degree in Marketing, Communications, Advertising, Graphic Design or a similar relevant field
3+ years’ marketing experience, with advertising (digital and print) campaign management
Business to Business marketing experience is a plus
Demonstrated experience with Illustrator and InDesign programs. Graphic or Design Marketing, or similar certifications preferred
Demonstrated knowledge of advertising strategies and marketing practices
Experience with marketing automation campaign design is a plus. Experience with Act-On is a plus
Demonstrated experience of creative copywriting, visual storytelling and brand messaging
Knowledge of HTML and CSS is a plus
Knowledge of Google Ads, Meta Business Suite, programmatic platforms, SEO / SEM tools
Strong Project management and organizational skills including budgeting, scheduling and vendor coordination
Excellent organizational skills with proven ability to navigate a high-volume workflow, efficiently handling frequent inquiries, adept at managing competing deadlines and shifting priorities
Continuous improvement mindset
Excellent verbal / written communication skills
Benefits for Fulltime
Comprehensive Medical, Dental, and Vision benefits
100% company paid Short-term and Long-term disability insurance coverage
100% company paid Basic Life and AD&D insurance coverage
100% company paid Business Travel Accident (BTA) insurance
100% company paid Employee Assistance Program (EAP)
Additional voluntary benefits are offered
401K plan: Maximum match is 4.5% of the first 6% of contribution
Employee Stock Purchase Plan
Clearfield's Time Off Policy includes Personal Time Off (PTO) beginning at three weeks annually. PTO is accrued on the first of the month starting on day of hire. In addition, nine paid holidays per year
Salary Range :
$62,489-$78,111-$93,733, Bonus Eligible
An Offer of employment will be extended at a level consistent with the experience and qualifications of the candidate. This information reflects the anticipated salary range for this position at the time of posting. The salary range may be modified in the future and actual compensation may vary from the posting based on various factors such as geographic location, work experience, education and / or skill level.
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POSITION TITLE :
Marketing Advertising Specialist Responsible for the execution of marketing deliverables in support of the Company’s overall marketing strategy by leading the developing, planning, directing and managing targeted ad campaigns that support the company message, promote products and brand awareness initiatives across various channels. The position will be responsible for the schedule of advertising deliverables, collaborating on content and direction of advertising collateral, researching market publications for optimal ad positioning, ensuring company messaging is consistent across all activities and managing various other marketing projects. The position will partner with product marketing, product management, market development, sales, and human resources teams to effectively market our compelling story to customers, prospects, employment candidates and employee-stakeholders.
Responsibilities
Marketing
Develop ad strategies based on market research and business objectives
Support digital and print marketing collateral development
Partner with cross-functional teams to ensure that project and campaign requirements are appropriate to achieve KPI targets
Optimize workflows, content, and cadence to drive higher conversion rates and drive qualified prospects into the sales pipeline
Establish campaigns goals, budgets, and timelines to align with marketing strategy and business objectives
Identify opportunities that effectively drive return on investment (ROI) throughout marketing campaign activities. Work with teams to create scalable processes to enforce best practices and for lead and campaign management
Coordinate media buying and ad placements across platforms (Google Ads, Meta, LinkedIn, etc.) and industry publications
Manage the communications and deliverables needed to secure and renew company trademarks
Assist in outbound and inbound marketing activities
Advertising and Graphics: Organization and Development
Understand Clearfield customer market types and research appropriate market advertising vendors
Build advertising brand awareness and positioning opportunities
Assist with the layout and design of marketing collaterals, ensuring brand standards
Identify new advertising opportunities, research market advertising demands
Evaluate competitor advertising to make informed decisions for content direction
Organize, maintain, and track quarterly campaign deliverables calendar, reflecting all tactics to be used and the project reach and outcome
Deliver recommendations for appropriate opportunities and budgetary costs
Document all advertising activities in quarterly business review (QBR)
Work with outside contractors as needed to support advertising initiatives
Monitor campaign performance using analytics tools (Google Analytics, Meta Ads Manager, etc.) and present campaign results and insights to stakeholders
Channel Partner Advertising Collaboration
Work with internal distribution leadership and external distribution partners to determine and deliver collateral co-marketing
Manage the tracking and delivery of advertising content for contracted distribution partners
Develop and implement distribution marketing strategies for new product introductions and new market product positioning
Document all advertising activities in quarterly business review (QBR)
This description of duties is not intended to be all-inclusive or to limit the discretionary authority to assign other tasks of a similar nature and / or level of responsibility.
Competencies
Achievement Orientation
- Focusing efforts on achieving high quality results consistent with the organization’s standards
Defines ambitious, but realistic, personal goals and standards
Evaluates personal progress against standards
Undertakes significant challenges
Adjust actions to meet and exceed expectations
Tries new ways to get things done, while taking steps to reduce the risks
Analytical Thinking
- Analyzing and synthesizing information to understand issues, identify options, and support sound decision making
Breaks straightforward situations into discrete tasks or activities
Distinguishes between critical and irrelevant pieces of information
Gathers input / information from a few different sources to reach a conclusion
Attention to Detail
- Working in a conscientious, consistent and thorough manner
Verifies assumptions and information before accepting them
Review all relevant information or aspects of a situation before taking action or making a decision
Digital Literacy
- Engaging with digital technologies to accomplish goals and solve challenges in the workplace
Evaluates the quality of information obtained through online searches
Use digital technologies (e.g. cloud-based platforms) to facilitate collaboration and accomplish goals
Produces reports from the organization’s digital assets to inform decision-making
Identifies security concerns that could adversely affect the organization, such as a lack of back-ups or virus protection
Experiment with multiple software solutions to determine the most appropriate option for producing the desired effect
Utilizes standard features available to regular users in industry specific software
Initiative
- Dealing with situations and issues proactively and persistently, seizing opportunities that arise
Take action to avoid an imminent problem
Capitalizes on an imminent opportunity
Suggests ways to achieve better results or add value beyond the current situation
Persevere in seeking opportunities to advance organizational objectives in the near term
Position Qualifications
Bachelor’s degree in Marketing, Communications, Advertising, Graphic Design or a similar relevant field
3+ years’ marketing experience, with advertising (digital and print) campaign management
Business to Business marketing experience is a plus
Demonstrated experience with Illustrator and InDesign programs. Graphic or Design Marketing, or similar certifications preferred
Demonstrated knowledge of advertising strategies and marketing practices
Experience with marketing automation campaign design is a plus. Experience with Act-On is a plus
Demonstrated experience of creative copywriting, visual storytelling and brand messaging
Knowledge of HTML and CSS is a plus
Knowledge of Google Ads, Meta Business Suite, programmatic platforms, SEO / SEM tools
Strong Project management and organizational skills including budgeting, scheduling and vendor coordination
Excellent organizational skills with proven ability to navigate a high-volume workflow, efficiently handling frequent inquiries, adept at managing competing deadlines and shifting priorities
Continuous improvement mindset
Excellent verbal / written communication skills
Benefits for Fulltime
Comprehensive Medical, Dental, and Vision benefits
100% company paid Short-term and Long-term disability insurance coverage
100% company paid Basic Life and AD&D insurance coverage
100% company paid Business Travel Accident (BTA) insurance
100% company paid Employee Assistance Program (EAP)
Additional voluntary benefits are offered
401K plan: Maximum match is 4.5% of the first 6% of contribution
Employee Stock Purchase Plan
Clearfield's Time Off Policy includes Personal Time Off (PTO) beginning at three weeks annually. PTO is accrued on the first of the month starting on day of hire. In addition, nine paid holidays per year
Salary Range :
$62,489-$78,111-$93,733, Bonus Eligible
An Offer of employment will be extended at a level consistent with the experience and qualifications of the candidate. This information reflects the anticipated salary range for this position at the time of posting. The salary range may be modified in the future and actual compensation may vary from the posting based on various factors such as geographic location, work experience, education and / or skill level.
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