TP-Link
Overview
Marketing Performance Analyst role at TP-Link. The Marketing Performance Analyst will be a key member of the digital marketing team, focused on leveraging data to optimize our marketing efforts. This role is responsible for the analysis, reporting, and interpretation of marketing data across all our digital channels. They will work closely with the Sr. Digital & Automation Manager and specialists to provide insights that drive our strategy and improve campaign performance. Responsibilities
Analyze and interpret data: Collect, analyze, and interpret large datasets from various marketing platforms (e.g., Google Analytics, marketing automation platforms, ad networks, email marketing, social channels) to identify trends and measure campaign effectiveness. Create and automate reports: Develop and maintain regular performance reports and dashboards that provide a clear view of marketing KPIs; automate these reports to ensure timely access to data. Provide actionable insights: Translate complex data into easy-to-understand, actionable recommendations that guide decision-making and optimize marketing spend. Support A/B testing: Design and analyze A/B tests and other experiments to determine the most effective messaging, creative, and channel strategies. Monitor industry trends: Stay informed on the latest trends and best practices in marketing analytics and performance measurement; stay current with new tools to keep the team ahead of the curve. Qualifications
Bachelor’s degree in Marketing, Business Analytics, Statistics, Data Science, or a related field required. 3+ years of experience in marketing analytics, performance analysis, or digital marketing reporting. Proficiency with marketing analytics and reporting tools (e.g., Google Analytics, Google Ads, Meta Ads Manager, HubSpot, Marketo or similar). Strong data analysis skills with the ability to interpret large, complex datasets and translate them into clear insights. Hands-on experience building dashboards and automated reports using platforms such as Tableau, Power BI, Looker, or similar. Solid understanding of digital marketing channels (SEO, SEM, social media, email, display, etc.) and their key performance metrics. Experience with A/B testing, experimentation design, and performance measurement. Experience with Excel/Google Sheets (formulas, pivot tables, data visualization). Benefits
Pay Range: $90,000 - $110,000 Fully paid medical, dental, and vision insurance (partial coverage for dependents) Contributions to 401k funds 15 days accrued vacation 11 paid holidays Bi-annual pay increases Health and wellness benefits, including free gym membership Quarterly team-building events Free lunch Friday Additional information
At TP-Link Systems Inc., we are committed to equal employment opportunities and provide a diverse, inclusive environment. We prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We welcome you to apply and join us in building a vibrant and inclusive team. Please, no third-party agency inquiries. We are unable to offer visa sponsorships at this time.
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Marketing Performance Analyst role at TP-Link. The Marketing Performance Analyst will be a key member of the digital marketing team, focused on leveraging data to optimize our marketing efforts. This role is responsible for the analysis, reporting, and interpretation of marketing data across all our digital channels. They will work closely with the Sr. Digital & Automation Manager and specialists to provide insights that drive our strategy and improve campaign performance. Responsibilities
Analyze and interpret data: Collect, analyze, and interpret large datasets from various marketing platforms (e.g., Google Analytics, marketing automation platforms, ad networks, email marketing, social channels) to identify trends and measure campaign effectiveness. Create and automate reports: Develop and maintain regular performance reports and dashboards that provide a clear view of marketing KPIs; automate these reports to ensure timely access to data. Provide actionable insights: Translate complex data into easy-to-understand, actionable recommendations that guide decision-making and optimize marketing spend. Support A/B testing: Design and analyze A/B tests and other experiments to determine the most effective messaging, creative, and channel strategies. Monitor industry trends: Stay informed on the latest trends and best practices in marketing analytics and performance measurement; stay current with new tools to keep the team ahead of the curve. Qualifications
Bachelor’s degree in Marketing, Business Analytics, Statistics, Data Science, or a related field required. 3+ years of experience in marketing analytics, performance analysis, or digital marketing reporting. Proficiency with marketing analytics and reporting tools (e.g., Google Analytics, Google Ads, Meta Ads Manager, HubSpot, Marketo or similar). Strong data analysis skills with the ability to interpret large, complex datasets and translate them into clear insights. Hands-on experience building dashboards and automated reports using platforms such as Tableau, Power BI, Looker, or similar. Solid understanding of digital marketing channels (SEO, SEM, social media, email, display, etc.) and their key performance metrics. Experience with A/B testing, experimentation design, and performance measurement. Experience with Excel/Google Sheets (formulas, pivot tables, data visualization). Benefits
Pay Range: $90,000 - $110,000 Fully paid medical, dental, and vision insurance (partial coverage for dependents) Contributions to 401k funds 15 days accrued vacation 11 paid holidays Bi-annual pay increases Health and wellness benefits, including free gym membership Quarterly team-building events Free lunch Friday Additional information
At TP-Link Systems Inc., we are committed to equal employment opportunities and provide a diverse, inclusive environment. We prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We welcome you to apply and join us in building a vibrant and inclusive team. Please, no third-party agency inquiries. We are unable to offer visa sponsorships at this time.
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