Gray Television
MANAGER OF PROGRAMMATIC MEDIA BUYING (REMOTE/USA) - GDM (Gray Media Group)
Gray Television, Atlanta, Georgia, United States, 30383
Overview
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring
Salary/Wage:
$80,000 - $95,000/annually
Shift and Schedule:
Mon. - Fri. (or at Manager's Discretion)
Job Type:
Full-Time
_______________________
About GDM Gray Digital Media (GDM) is a full-service digital agency dedicated to helping clients reach and engage audiences across every screen. Backed by the trusted Gray Local Media, Inc., we combine the reach of local media with cutting-edge digital capabilities to deliver measurable results. We thrive in a fast-moving industry by staying ahead of emerging trends and platforms, while keeping our clients’ business goals at the center of everything we do. At GDM, we believe in teamwork, accountability, and growth—for our clients and for our people. Joining our team means being part of a culture that values innovation, collaboration, and continuous learning.
Job Summary/Description Gray Digital Media is seeking a Manager of Programmatic Media Buying to lead and mentor a team of programmatic traders and media buyers. In this role, you’ll oversee campaign strategy, execution, and optimization across The Trade Desk and other DSPs, while ensuring client success and team growth. This manager will lead a fast-paced, client-focused agency team. This role is first and foremost about building, mentoring, and managing a high-performing team, while also ensuring excellence in programmatic execution and client satisfaction.
Duties/Responsibilities include, but are not limited to:
Responsibilities
Team Leadership & Development: Lead, mentor, and inspire a team of programmatic traders and media buyers; Provide structured onboarding, continuous training, and regular performance reviews; Foster a culture of growth, collaboration, and operational excellence; Act as the team’s primary advocate and resource, ensuring they have the tools and support to succeed
Campaign Oversight: Supervise programmatic campaign execution from strategy and setup through optimization and reporting across display, video, CTV, audio, gaming, DOOH, and other channels; Ensure campaigns are delivered flawlessly in The Trade Desk and other DSPs, leveraging advanced tools such as custom bidding, audience management, deal IDs, and targeting capabilities; Partner with client teams to align campaign tactics with broader strategies
Client Collaboration: Represent the programmatic team on client and market calls as the senior expert; Translate campaign results into clear, actionable insights and recommendations; Build trust with clients through transparency, responsiveness, and effective communication
Process, Strategy & Innovation: Standardize best practices for campaign execution, pacing, QA, and optimization; Continuously refine workflows to improve efficiency and scalability; Stay ahead of industry trends, DSP updates, and evolving best practices; Champion new capabilities within The Trade Desk and other platforms, including Kokai, retail media integrations, and data marketplace tools
Qualifications/Requirements
3+ years of programmatic media buying experience (display, video, audio, CTV, DOOH, etc)
Extensive hands-on experience working within self-serve DSPs, including The Trade Desk.
Excellent analytical skills and ability to interpret data. Experience leading and coaching.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on the apply now, upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
GDM-TV/Gray Media is a drug-free company
Additional Info Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring
Salary/Wage:
$80,000 - $95,000/annually
Shift and Schedule:
Mon. - Fri. (or at Manager's Discretion)
Job Type:
Full-Time
_______________________
About GDM Gray Digital Media (GDM) is a full-service digital agency dedicated to helping clients reach and engage audiences across every screen. Backed by the trusted Gray Local Media, Inc., we combine the reach of local media with cutting-edge digital capabilities to deliver measurable results. We thrive in a fast-moving industry by staying ahead of emerging trends and platforms, while keeping our clients’ business goals at the center of everything we do. At GDM, we believe in teamwork, accountability, and growth—for our clients and for our people. Joining our team means being part of a culture that values innovation, collaboration, and continuous learning.
Job Summary/Description Gray Digital Media is seeking a Manager of Programmatic Media Buying to lead and mentor a team of programmatic traders and media buyers. In this role, you’ll oversee campaign strategy, execution, and optimization across The Trade Desk and other DSPs, while ensuring client success and team growth. This manager will lead a fast-paced, client-focused agency team. This role is first and foremost about building, mentoring, and managing a high-performing team, while also ensuring excellence in programmatic execution and client satisfaction.
Duties/Responsibilities include, but are not limited to:
Responsibilities
Team Leadership & Development: Lead, mentor, and inspire a team of programmatic traders and media buyers; Provide structured onboarding, continuous training, and regular performance reviews; Foster a culture of growth, collaboration, and operational excellence; Act as the team’s primary advocate and resource, ensuring they have the tools and support to succeed
Campaign Oversight: Supervise programmatic campaign execution from strategy and setup through optimization and reporting across display, video, CTV, audio, gaming, DOOH, and other channels; Ensure campaigns are delivered flawlessly in The Trade Desk and other DSPs, leveraging advanced tools such as custom bidding, audience management, deal IDs, and targeting capabilities; Partner with client teams to align campaign tactics with broader strategies
Client Collaboration: Represent the programmatic team on client and market calls as the senior expert; Translate campaign results into clear, actionable insights and recommendations; Build trust with clients through transparency, responsiveness, and effective communication
Process, Strategy & Innovation: Standardize best practices for campaign execution, pacing, QA, and optimization; Continuously refine workflows to improve efficiency and scalability; Stay ahead of industry trends, DSP updates, and evolving best practices; Champion new capabilities within The Trade Desk and other platforms, including Kokai, retail media integrations, and data marketplace tools
Qualifications/Requirements
3+ years of programmatic media buying experience (display, video, audio, CTV, DOOH, etc)
Extensive hands-on experience working within self-serve DSPs, including The Trade Desk.
Excellent analytical skills and ability to interpret data. Experience leading and coaching.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on the apply now, upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
GDM-TV/Gray Media is a drug-free company
Additional Info Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr