Realtor.com
Overview
Sr. Performance Marketing Manager, Paid Social — Join Realtor.com to own the media buying and execution of our Paid Social program, driving measurable growth across our buyer, seller, and rental businesses. This is a hands-on role where you’ll execute campaigns, analyze results, and continuously test into new strategies. You’ll collaborate with creative, analytics, brand, and agency partners to unlock new growth opportunities. We’re looking for a bold, analytical performance marketer to own end-to-end Paid Social campaigns and expand into emerging platforms to deliver both performance outcomes and brand growth at scale. What you’ll do
Own end-to-end execution of Paid Social campaigns—planning, buying, monitoring, and optimizing Meta (Facebook/Instagram) across multiple business lines (buyer, seller, rental). Manage and optimize a multi-million-dollar Paid Social budget, ensuring strong ROAS and measurable business impact. Build and maintain strong partnerships with Meta to unlock platform betas, advanced targeting solutions, and strategic support. Manage our agency relationship to drive accountability, performance, and innovation across Paid Social execution. Expand our Paid Social program beyond Meta into emerging platforms such as TikTok, Snapchat, and others. Lead campaign execution across the full funnel: audience targeting, creative testing, bidding optimization, pacing, and measurement. Design and run rigorous testing programs (creative, audience, bidding, attribution) to continuously improve efficiency and scale best practices. Partner with creative and brand teams to develop thumb-stopping, data-informed assets that drive measurable results. Deliver clear performance readouts and strategic recommendations to senior leadership, tying results directly to business outcomes. Collaborate with analytics and data science to deepen insights into incrementality, attribution, and long-term customer value. Stay ahead of Paid Social platform changes and industry trends to keep Realtor.com at the cutting edge of digital marketing. How we work
We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate face-to-face, adding richness to our culture and strengthening our impact. What you’ll bring
10+ years of performance marketing experience with a deep focus on Paid Social media buying and execution, ideally Meta (Facebook/Instagram). Bachelor’s degree or equivalent experience. Proven success managing and scaling multi-million-dollar Paid Social budgets with direct platform buying responsibility. Experience buying campaigns across multiple business lines (e.g., buyer, seller, rental, or similar multi-product environments). Strong understanding of Meta’s performance tools—incrementality testing, conversion lift, A/B testing, custom audiences, Advantage+ campaigns, etc. Experience expanding Paid Social investment into emerging platforms such as TikTok, Snapchat, Pinterest, LinkedIn, YouTube Shorts a plus. Advanced analytics skills—comfortable with Excel/Google Sheets (Tableau a plus) and building actionable dashboards. Ability to translate complex data into clear, compelling insights for executive and non-technical audiences. Strategic and creative thinker—able to guide creative testing frameworks and translate insights into high-performing ads. Collaborative leader who can influence cross-functional partners while being hands-on in campaign execution. Comfortable operating in a fast-paced, high-visibility environment, balancing strategic leadership with tactical execution. How we Reward you
Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to: Inclusive and Competitive medical, Rx, dental, and vision coverage Family forming benefits 13 Paid Holidays Flexible Time Off 8 hours of paid Volunteer Time off Immediate eligibility into Company 401(k) plan with 3.5% company match Tuition Reimbursement program for degreed and non-degreed programs 1:1 personalized Financial Planning Sessions Student Debt Retirement Savings Match program Free snacks and refreshments in each office location Equal Opportunity
Diversity is important to us. Realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. Realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.
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Sr. Performance Marketing Manager, Paid Social — Join Realtor.com to own the media buying and execution of our Paid Social program, driving measurable growth across our buyer, seller, and rental businesses. This is a hands-on role where you’ll execute campaigns, analyze results, and continuously test into new strategies. You’ll collaborate with creative, analytics, brand, and agency partners to unlock new growth opportunities. We’re looking for a bold, analytical performance marketer to own end-to-end Paid Social campaigns and expand into emerging platforms to deliver both performance outcomes and brand growth at scale. What you’ll do
Own end-to-end execution of Paid Social campaigns—planning, buying, monitoring, and optimizing Meta (Facebook/Instagram) across multiple business lines (buyer, seller, rental). Manage and optimize a multi-million-dollar Paid Social budget, ensuring strong ROAS and measurable business impact. Build and maintain strong partnerships with Meta to unlock platform betas, advanced targeting solutions, and strategic support. Manage our agency relationship to drive accountability, performance, and innovation across Paid Social execution. Expand our Paid Social program beyond Meta into emerging platforms such as TikTok, Snapchat, and others. Lead campaign execution across the full funnel: audience targeting, creative testing, bidding optimization, pacing, and measurement. Design and run rigorous testing programs (creative, audience, bidding, attribution) to continuously improve efficiency and scale best practices. Partner with creative and brand teams to develop thumb-stopping, data-informed assets that drive measurable results. Deliver clear performance readouts and strategic recommendations to senior leadership, tying results directly to business outcomes. Collaborate with analytics and data science to deepen insights into incrementality, attribution, and long-term customer value. Stay ahead of Paid Social platform changes and industry trends to keep Realtor.com at the cutting edge of digital marketing. How we work
We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate face-to-face, adding richness to our culture and strengthening our impact. What you’ll bring
10+ years of performance marketing experience with a deep focus on Paid Social media buying and execution, ideally Meta (Facebook/Instagram). Bachelor’s degree or equivalent experience. Proven success managing and scaling multi-million-dollar Paid Social budgets with direct platform buying responsibility. Experience buying campaigns across multiple business lines (e.g., buyer, seller, rental, or similar multi-product environments). Strong understanding of Meta’s performance tools—incrementality testing, conversion lift, A/B testing, custom audiences, Advantage+ campaigns, etc. Experience expanding Paid Social investment into emerging platforms such as TikTok, Snapchat, Pinterest, LinkedIn, YouTube Shorts a plus. Advanced analytics skills—comfortable with Excel/Google Sheets (Tableau a plus) and building actionable dashboards. Ability to translate complex data into clear, compelling insights for executive and non-technical audiences. Strategic and creative thinker—able to guide creative testing frameworks and translate insights into high-performing ads. Collaborative leader who can influence cross-functional partners while being hands-on in campaign execution. Comfortable operating in a fast-paced, high-visibility environment, balancing strategic leadership with tactical execution. How we Reward you
Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to: Inclusive and Competitive medical, Rx, dental, and vision coverage Family forming benefits 13 Paid Holidays Flexible Time Off 8 hours of paid Volunteer Time off Immediate eligibility into Company 401(k) plan with 3.5% company match Tuition Reimbursement program for degreed and non-degreed programs 1:1 personalized Financial Planning Sessions Student Debt Retirement Savings Match program Free snacks and refreshments in each office location Equal Opportunity
Diversity is important to us. Realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. Realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.
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