Benevis
Overview
CRM & Web Marketing Manager — Hybrid - Atlanta Benevis
is committed to creating happy, healthy smiles through quality, affordable dental care. With over 3000 employees nationwide, we aim to make the world a happier place, one smile at a time. We’re looking for a data-driven, tech-savvy CRM & Web Marketing Manager to own and optimize our customer engagement journeys and digital web presence. This role will manage and execute marketing automation campaigns via Salesforce Marketing Cloud (SFMC) and oversee the performance and SEO health of 21 WordPress websites in collaboration with our external SEO agency.
Responsibilities
CRM & Marketing Automation (SFMC): Develop, activate, and monitor automated journeys across Email and SMS using Salesforce Marketing Cloud
Build and maintain customer segmentation, personalization, and dynamic content strategies
Track and report on campaign KPIs (open rates, CTR, conversions, deliverability, etc.)
Continuously test and optimize for engagement and performance improvements
Ensure compliance with CAN-SPAM, GDPR, and other applicable privacy regulations
Website Management (WordPress): Oversee day-to-day operations of 21 WordPress websites
Coordinate with internal teams and the agency to implement regular SEO updates
Ensure website content is accurate, accessible, and up to date
Monitor site performance, uptime, and user experience
Optimize pages for SEO, speed, and mobile responsiveness
Cross-functional Collaboration: Work closely with content, design, product, and analytics teams to align messaging and improve user journeys
Collaborate with third-party vendors and agencies as needed
Provide insights and recommendations to improve lead generation, engagement, and conversions
Qualifications
Bachelors Degree Preferred in Communications, Marketing, Journalism or related field
B2C experience preferably in healthcare or dental
3–5+ years of experience in CRM/Email Marketing and website management
Hands-on experience with Salesforce Marketing Cloud (Journeys, Email Studio, SMS, Automation Studio, etc.)
Strong working knowledge of WordPress (content updates, plugins, page builders)
Understanding of SEO best practices (on-page, metadata, performance)
Familiarity with Google Analytics, GTM, and SEO tools (e.g., SEMrush, Ahrefs, or Screaming Frog)
Excellent project management and communication skills
Analytical mindset with the ability to make data-driven decisions
HTML/CSS knowledge is a plus
Preferred Skills (Nice to Have):
Experience with multi-site WordPress environments
Certification in SFMC or similar marketing automation tools
Basic graphic or UX design understanding
Experience working with external SEO/digital agencies
#J-18808-Ljbffr
CRM & Web Marketing Manager — Hybrid - Atlanta Benevis
is committed to creating happy, healthy smiles through quality, affordable dental care. With over 3000 employees nationwide, we aim to make the world a happier place, one smile at a time. We’re looking for a data-driven, tech-savvy CRM & Web Marketing Manager to own and optimize our customer engagement journeys and digital web presence. This role will manage and execute marketing automation campaigns via Salesforce Marketing Cloud (SFMC) and oversee the performance and SEO health of 21 WordPress websites in collaboration with our external SEO agency.
Responsibilities
CRM & Marketing Automation (SFMC): Develop, activate, and monitor automated journeys across Email and SMS using Salesforce Marketing Cloud
Build and maintain customer segmentation, personalization, and dynamic content strategies
Track and report on campaign KPIs (open rates, CTR, conversions, deliverability, etc.)
Continuously test and optimize for engagement and performance improvements
Ensure compliance with CAN-SPAM, GDPR, and other applicable privacy regulations
Website Management (WordPress): Oversee day-to-day operations of 21 WordPress websites
Coordinate with internal teams and the agency to implement regular SEO updates
Ensure website content is accurate, accessible, and up to date
Monitor site performance, uptime, and user experience
Optimize pages for SEO, speed, and mobile responsiveness
Cross-functional Collaboration: Work closely with content, design, product, and analytics teams to align messaging and improve user journeys
Collaborate with third-party vendors and agencies as needed
Provide insights and recommendations to improve lead generation, engagement, and conversions
Qualifications
Bachelors Degree Preferred in Communications, Marketing, Journalism or related field
B2C experience preferably in healthcare or dental
3–5+ years of experience in CRM/Email Marketing and website management
Hands-on experience with Salesforce Marketing Cloud (Journeys, Email Studio, SMS, Automation Studio, etc.)
Strong working knowledge of WordPress (content updates, plugins, page builders)
Understanding of SEO best practices (on-page, metadata, performance)
Familiarity with Google Analytics, GTM, and SEO tools (e.g., SEMrush, Ahrefs, or Screaming Frog)
Excellent project management and communication skills
Analytical mindset with the ability to make data-driven decisions
HTML/CSS knowledge is a plus
Preferred Skills (Nice to Have):
Experience with multi-site WordPress environments
Certification in SFMC or similar marketing automation tools
Basic graphic or UX design understanding
Experience working with external SEO/digital agencies
#J-18808-Ljbffr