Circle
Overview
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Lead Product Marketing Manager
role at
Circle . Circle is a financial technology company at the epicenter of the emerging internet of money, where value can travel globally, nearly instantly and less expensively than legacy settlement systems. Circle’s infrastructure—including USDC, a blockchain-based dollar—helps businesses, institutions, and developers capitalize on breakthroughs in payments, commerce, and markets. Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages. Starting pay is determined by factors including relevant experience, skill set, qualifications, and other business and organizational needs. Compensation ranges may differ by location. Base Pay Range: $145,000 - $192,500. Circle is an equal opportunity employer. We value diversity and do not discriminate on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Circle participates in the E-Verify Program in certain locations, as required by law. If you require accommodations or assistance in our interview process because of a disability, please contact accommodations@circle.com for support. Seniority level: Mid-Senior level; Employment type: Full-time; Job function: Marketing and Sales. Referrals increase your chances of interviewing at Circle by 2x. What You’ll Be Responsible For
We are looking for a highly motivated and experienced Lead Product Marketing Manager to drive go-to-market success for Circle’s Liquidity product pillar. You’ll partner with Product, Business Development, Communications and Marketing to bring liquidity solutions to market and strengthen Circle’s position as the leading global stablecoin network. You’ll be responsible for defining product positioning, crafting go-to-market strategies, and executing launches that drive awareness, adoption, and usage across key customer segments. Collaborate cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally. Drive go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact. Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals. Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth. Empower sales & partnerships by creating training programs, customer-facing content, and partner enablement assets that support revenue and adoption. Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to stay ahead of the competition. Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence. Key Qualifications & Attributes
Growth mindset & agility: Curious, resilient, and able to bring structure to ambiguity with thoughtful prioritization and rapid execution. Domain knowledge: 5+ years in traditional finance, payments, DeFi, or crypto, with ability to ramp up quickly and apply insights to product and GTM strategies. Blockchain & fintech understanding: Solid grasp of blockchain fundamentals; ability to translate technical concepts into customer value and deepen expertise. 7+ years of relevant product marketing experience, including at least 2 years in crypto, payments, or financial services. Experience owning product launches, GTM planning, and customer-facing narratives. Customer-centric, technical storyteller: Ability to turn complexity into clarity and create materials that move business forward. Proactive team player: Works well independently and in small, collaborative teams; communicates clearly and drives cross-functional execution. Cross-functional collaboration: Builds strong relationships to align on priorities and deliver seamless customer experiences across product, sales, and marketing touchpoints. Strategic thinking: Partners with product to shape roadmap priorities by synthesizing market trends, competitor movements, and customer feedback.
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Join to apply for the
Lead Product Marketing Manager
role at
Circle . Circle is a financial technology company at the epicenter of the emerging internet of money, where value can travel globally, nearly instantly and less expensively than legacy settlement systems. Circle’s infrastructure—including USDC, a blockchain-based dollar—helps businesses, institutions, and developers capitalize on breakthroughs in payments, commerce, and markets. Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages. Starting pay is determined by factors including relevant experience, skill set, qualifications, and other business and organizational needs. Compensation ranges may differ by location. Base Pay Range: $145,000 - $192,500. Circle is an equal opportunity employer. We value diversity and do not discriminate on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Circle participates in the E-Verify Program in certain locations, as required by law. If you require accommodations or assistance in our interview process because of a disability, please contact accommodations@circle.com for support. Seniority level: Mid-Senior level; Employment type: Full-time; Job function: Marketing and Sales. Referrals increase your chances of interviewing at Circle by 2x. What You’ll Be Responsible For
We are looking for a highly motivated and experienced Lead Product Marketing Manager to drive go-to-market success for Circle’s Liquidity product pillar. You’ll partner with Product, Business Development, Communications and Marketing to bring liquidity solutions to market and strengthen Circle’s position as the leading global stablecoin network. You’ll be responsible for defining product positioning, crafting go-to-market strategies, and executing launches that drive awareness, adoption, and usage across key customer segments. Collaborate cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally. Drive go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact. Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals. Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth. Empower sales & partnerships by creating training programs, customer-facing content, and partner enablement assets that support revenue and adoption. Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to stay ahead of the competition. Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence. Key Qualifications & Attributes
Growth mindset & agility: Curious, resilient, and able to bring structure to ambiguity with thoughtful prioritization and rapid execution. Domain knowledge: 5+ years in traditional finance, payments, DeFi, or crypto, with ability to ramp up quickly and apply insights to product and GTM strategies. Blockchain & fintech understanding: Solid grasp of blockchain fundamentals; ability to translate technical concepts into customer value and deepen expertise. 7+ years of relevant product marketing experience, including at least 2 years in crypto, payments, or financial services. Experience owning product launches, GTM planning, and customer-facing narratives. Customer-centric, technical storyteller: Ability to turn complexity into clarity and create materials that move business forward. Proactive team player: Works well independently and in small, collaborative teams; communicates clearly and drives cross-functional execution. Cross-functional collaboration: Builds strong relationships to align on priorities and deliver seamless customer experiences across product, sales, and marketing touchpoints. Strategic thinking: Partners with product to shape roadmap priorities by synthesizing market trends, competitor movements, and customer feedback.
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