A Hiring Company
Senior Marketing Operations Specialist
A Hiring Company, Houston, Texas, United States, 77246
Overview
Title:
Senior Marketing Operations Specialist Department:
Marketing Location:
Hybrid schedule onsite weekly in Houston corporate office Reports to:
Sr. Director, Marketing Employment Classification:
Full-time, Salary Exempt (Professional) Range:
$75,000 to $110,000 (based on years of experience, technical skill set, and location) Position Summary
PCS is hiring a Senior Marketing Operations Specialist to keep our B2B marketing engine running at full speed. In this role, you will manage HubSpot, Salesforce, and our data flows to make sure every campaign is measurable, and every lead is trackable. You will deliver reports that show ROI, support forecasting, and help us run smarter, more efficient campaigns. If you love marketing tech, clean data, and using AI to work faster, this role is built for you. Essential Job Functions
Reporting, Analytics and Forecasting
Data Flow Optimization: Ensure seamless integration and clean data across platforms is a hallmark of this position. Build and deliver reports that track lead flow, funnel performance, campaign results, and brand impact. Provide ad-hoc reporting and insights on demand. Partner with Marketing leadership and Finance by building models and data inputs for forecasting lead volume, conversion rates, pipeline, and cost-per-lead. Assist in budget planning by tracking ROI across channels and surfacing trends that inform future investment. Support the web producer to ensure Google Analytics is properly configured and train team members to interpret results. Marketing Technology and Data Operations
Platform Management: Overseeing HubSpot and Salesforce. Administer HubSpot (50%) Salesforce (40%) Connected tools (social media and advertising platforms, Google Analytics) (10%) Manage integrations and gather requirements for ZoomInfo, Clozd, etc. and then troubleshoot issues, and ensure consistent data flow between platforms. Maintain clean, accurate marketing and sales databases on a weekly basis. Oversee lead routing, scoring, and enrichment processes daily. Campaign and Budget Performance
ROI & Forecasting Reports: Build dashboards and reports that inform strategic decisions and budget allocation. Campaign Measurement: Tracking campaign performance and lead attribution; track and analyze ROI, cost per lead, and funnel conversion rates. Support PPC and other digital spend tracking by building models and surfacing insights for budget efficiency. Contribute data and performance insights that shape campaign planning. Partner with Sales Operations to align on lead handoff, reporting, and definitions. Provide data-driven insights that help Sales and Marketing prioritize resources effectively. Document processes and train Marketing and Sales team members on system use and best practices. Cross-Team Collaboration
Partner with Sales Operations to align on lead handoff, reporting, and definitions. Provide data-driven insights that help Sales and Marketing prioritize resources effectively. Document processes and train Marketing and Sales team members on system use and best practices. Company Background
Since 1996, PCS Software has been steering the transportation management world to smoother roads. Offering an award-winning TMS solution for carriers, brokers, and shippers, PCS empowers transportation professionals to increase efficiency and boost profitability while making their jobs easier. Why Join PCS?
PCS Software, Inc. offers a fun work environment with opportunities for career growth and personal development. We reward hard work and value talented contributions. Competitive compensation plans, comprehensive benefits, 401k with a 4% match, unlimited PTO, hybrid work environment, paid training and development opportunities, employee recognition programs, paid volunteer days, and strong career growth opportunities are part of our offerings. Work Authorization
No calls or agencies please. PCS Software, Inc. will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas are not eligible for hire. Qualifications
Bachelor's degree in Business or STEM field such as Computer Science Experience: 5–7 years in B2B marketing operations and analytics required. 10+ years of combined marketing background preferred. Technical Skills: Advanced HubSpot administrator and Salesforce user; experience with marketing attribution platforms, Google Analytics, and data integrations. Analytical Skills: Proven ability to calculate ROI, track cost per lead, and provide forecasting models; strong Excel/data manipulation skills. AI Mindset: Willingness to adopt and apply AI tools to automate tasks and accelerate reporting. Communication: Ability to distill complex data for non-technical stakeholders; comfortable presenting findings. Collaboration: Experience with cross-functional teams, especially Sales Operations and Finance. Problem Solving: Experience cleaning data, troubleshooting Martech stacks, and building scalable processes. Bonus Skills: Exposure to PPC budgeting, ABM reporting, or evaluating emerging Martech/AI tools. Compensation details:
75000-110000 Yearly Salary
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Title:
Senior Marketing Operations Specialist Department:
Marketing Location:
Hybrid schedule onsite weekly in Houston corporate office Reports to:
Sr. Director, Marketing Employment Classification:
Full-time, Salary Exempt (Professional) Range:
$75,000 to $110,000 (based on years of experience, technical skill set, and location) Position Summary
PCS is hiring a Senior Marketing Operations Specialist to keep our B2B marketing engine running at full speed. In this role, you will manage HubSpot, Salesforce, and our data flows to make sure every campaign is measurable, and every lead is trackable. You will deliver reports that show ROI, support forecasting, and help us run smarter, more efficient campaigns. If you love marketing tech, clean data, and using AI to work faster, this role is built for you. Essential Job Functions
Reporting, Analytics and Forecasting
Data Flow Optimization: Ensure seamless integration and clean data across platforms is a hallmark of this position. Build and deliver reports that track lead flow, funnel performance, campaign results, and brand impact. Provide ad-hoc reporting and insights on demand. Partner with Marketing leadership and Finance by building models and data inputs for forecasting lead volume, conversion rates, pipeline, and cost-per-lead. Assist in budget planning by tracking ROI across channels and surfacing trends that inform future investment. Support the web producer to ensure Google Analytics is properly configured and train team members to interpret results. Marketing Technology and Data Operations
Platform Management: Overseeing HubSpot and Salesforce. Administer HubSpot (50%) Salesforce (40%) Connected tools (social media and advertising platforms, Google Analytics) (10%) Manage integrations and gather requirements for ZoomInfo, Clozd, etc. and then troubleshoot issues, and ensure consistent data flow between platforms. Maintain clean, accurate marketing and sales databases on a weekly basis. Oversee lead routing, scoring, and enrichment processes daily. Campaign and Budget Performance
ROI & Forecasting Reports: Build dashboards and reports that inform strategic decisions and budget allocation. Campaign Measurement: Tracking campaign performance and lead attribution; track and analyze ROI, cost per lead, and funnel conversion rates. Support PPC and other digital spend tracking by building models and surfacing insights for budget efficiency. Contribute data and performance insights that shape campaign planning. Partner with Sales Operations to align on lead handoff, reporting, and definitions. Provide data-driven insights that help Sales and Marketing prioritize resources effectively. Document processes and train Marketing and Sales team members on system use and best practices. Cross-Team Collaboration
Partner with Sales Operations to align on lead handoff, reporting, and definitions. Provide data-driven insights that help Sales and Marketing prioritize resources effectively. Document processes and train Marketing and Sales team members on system use and best practices. Company Background
Since 1996, PCS Software has been steering the transportation management world to smoother roads. Offering an award-winning TMS solution for carriers, brokers, and shippers, PCS empowers transportation professionals to increase efficiency and boost profitability while making their jobs easier. Why Join PCS?
PCS Software, Inc. offers a fun work environment with opportunities for career growth and personal development. We reward hard work and value talented contributions. Competitive compensation plans, comprehensive benefits, 401k with a 4% match, unlimited PTO, hybrid work environment, paid training and development opportunities, employee recognition programs, paid volunteer days, and strong career growth opportunities are part of our offerings. Work Authorization
No calls or agencies please. PCS Software, Inc. will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas are not eligible for hire. Qualifications
Bachelor's degree in Business or STEM field such as Computer Science Experience: 5–7 years in B2B marketing operations and analytics required. 10+ years of combined marketing background preferred. Technical Skills: Advanced HubSpot administrator and Salesforce user; experience with marketing attribution platforms, Google Analytics, and data integrations. Analytical Skills: Proven ability to calculate ROI, track cost per lead, and provide forecasting models; strong Excel/data manipulation skills. AI Mindset: Willingness to adopt and apply AI tools to automate tasks and accelerate reporting. Communication: Ability to distill complex data for non-technical stakeholders; comfortable presenting findings. Collaboration: Experience with cross-functional teams, especially Sales Operations and Finance. Problem Solving: Experience cleaning data, troubleshooting Martech stacks, and building scalable processes. Bonus Skills: Exposure to PPC budgeting, ABM reporting, or evaluating emerging Martech/AI tools. Compensation details:
75000-110000 Yearly Salary
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