Dollar Shave Club
Director, Paid Media Durham, North Carolina
Dollar Shave Club, Jackson, Mississippi, United States
In 2011, we didn't just disrupt the entire shaving industry; we revolutionized it, shattering conventions with a viral video sensation that became the gold standard for humor in advertising. Our trailblazing direct-to-consumer model didn’t just pave new paths—it bulldozed age old industry giants, minting us as a force to be reck reckoned with.
Dollar Shave Club crafted not just products, but experiences. We made shaving not suck by cutting out all the unnecessary BS that's been upsold to guys for decades. We continued to make great f**king blades and also became the geniuses behind tons of dude-centric products like Ball Spray, offering solutions to problems men didn't know they needed.
Today we continue to expand our international grooming arsenal, and hold fast to the disruptive DNA and irreverent humor that catapulted us to fame. Our global expansion and presence in tens of thousands of retail stores are testaments to our commitment to make the hairy globe a little smoother.
Stop wasting time not working for us and come join the club!
ROLE SUMMARY:
We are looking for a driven and analytical Director, Paid Media to boldly lead and execute our growth initiatives. This includes both direct-to-consumer and top-of-funnel brand awareness campaigns. The ideal candidate will be a results-oriented leader who can both develop the strategic roadmap and drive a high-performing team, including agency partners in the execution of campaigns across various digital media platforms.
You will be responsible for the strategy, day-to-day management, and optimization of our multi-million dollar paid media budget across channels, including Paid Social, SEM, Display, Digital Video, Native, Affiliates, and other channels. You will also spearhead the evaluation and launch of new digital marketing platforms. It is critical that this role has an existing playbook for success.
RESPONSIBILITIES: Media Strategy and Execution Develop, plan, execute, and manage multi-million dollar paid media budget and TOF awareness campaigns across a variety of channels such as paid social, paid search, display, digital video, native, affiliates, referrals, etc. Identify new channels and strategies to drive efficient customer acquisition to meet objectives Share ownership of customer quality with lifecycle/retention teams, measuring LTV and optimizing audiences to drive maximum financial impact Drive A/B and multivariate testing programs to continually improve performance across the marketing funnel, from bidding strategies to CTRs to conversions Regularly re-forecast and plan accurate budget & spending plan to achieve and exceed annual financial plan Analyze campaign performance with regular data analysis to measure KPIs, trends, and provide meaningful insights Drive strategy and execution to improve ROAS/CAC/LTV on an ongoing basis Develop scalable processes for analysis, actionable insights, and best practices Maintain the most-up-to-date knowledge of best practices, alphas, betas, and strategies Lead internal team and partners that execute the day to day of all digital media channels Provide leadership and mentorship to develop careers of direct team members Provide thought leadership around emerging ad technologies Work cross functionally to deliver on primary media objectives Create insight-led briefs for Marketing to develop new creative concepts, and own feedback loops with Project Managers/designers Clearly communicate between Paid Media, FP&A, Lifecycle Marketing, Digital Product, Member Engagement, and Supply Chain teams on campaign changes & performance When needed, work with data engineering to troubleshoot platform pixels Reconcile monthly spend with Finance/Accounts Payable Team REQUIREMENTS: Bachelor’s Degree, preferably in Marketing or Finance 8+ years of hands-on experience in paid media, with a proven track record of driving notable growth for direct-to-consumer and e-commerce brands. Experience with subscription models is a plus 4+ years of experience leading a high-performing paid media team A humble and candid people leader who excels at coaching, mentoring, and developing talent Expert knowledge of the digital media ecosystem, including Paid Search (SEM), Paid Social, Display, Digital Video, Native, and Affiliate marketing A relentless focus on operational excellence, with a history of implementing scalable processes that improve efficiency and drive performance Expert-level proficiency in leveraging data and analytics to inform strategy and optimize campaigns Fluent in cohort analysis, lifetime value, audience segmentation, and multi-touch attribution models Deep expertise and hands-on experience with key platforms, including but not limited to:
BI Visualization Tools (e.g., Tableau) Media Platforms (Meta, Google, TikTok, DV360 and YouTube) Analytics and Attribution Tools (e.g., Google Analytics, Google Tag Manager, DCM)
A highly analytical mindset with meticulous quantitative skills. You can turn complex data into actionable insights that drive business outcomes Proven ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and effectively prioritize to hit deadlines POSITION TYPE: This is a full-time exempt position.
WORK ENVIRONMENT: This position is in-office, working out of our HQ in Durham, North Carolina 4x a week. SALARY: $185,000-$200,000 + Bonus BENEFITS: Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options Free life insurance, short term disability and long term disability 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period Unlimited vacation and generous sick time Half day Fridays year-round (subject to business needs) 12 weeks of fully paid parental leave 4 weeks of fully paid disability leave Free Dollar Shave Club Products Monthly cell phone and work-from-home stipends APPLICATION PROCESS: All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you’ll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and we'll be accepting applications until the role is filled. Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.
Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: accommodations@dollarshaveclub.com
Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.
Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.
Thank you for considering a career with Dollar Shave Club Dollar Shave Club participates in the E-Verify program. Please click the links for more information: Interested in building your career at Dollar Shave Club? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Will you now or in the future require sponsorship or sponsored transfer for employment visa status in the United States? * Are you comfortable working out of our Durham, North Carolina office 4x a week? * Are you comfortable with the listed compensation range posted in the job description? * Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Dollar Shave Club’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
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We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, for example,: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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RESPONSIBILITIES: Media Strategy and Execution Develop, plan, execute, and manage multi-million dollar paid media budget and TOF awareness campaigns across a variety of channels such as paid social, paid search, display, digital video, native, affiliates, referrals, etc. Identify new channels and strategies to drive efficient customer acquisition to meet objectives Share ownership of customer quality with lifecycle/retention teams, measuring LTV and optimizing audiences to drive maximum financial impact Drive A/B and multivariate testing programs to continually improve performance across the marketing funnel, from bidding strategies to CTRs to conversions Regularly re-forecast and plan accurate budget & spending plan to achieve and exceed annual financial plan Analyze campaign performance with regular data analysis to measure KPIs, trends, and provide meaningful insights Drive strategy and execution to improve ROAS/CAC/LTV on an ongoing basis Develop scalable processes for analysis, actionable insights, and best practices Maintain the most-up-to-date knowledge of best practices, alphas, betas, and strategies Lead internal team and partners that execute the day to day of all digital media channels Provide leadership and mentorship to develop careers of direct team members Provide thought leadership around emerging ad technologies Work cross functionally to deliver on primary media objectives Create insight-led briefs for Marketing to develop new creative concepts, and own feedback loops with Project Managers/designers Clearly communicate between Paid Media, FP&A, Lifecycle Marketing, Digital Product, Member Engagement, and Supply Chain teams on campaign changes & performance When needed, work with data engineering to troubleshoot platform pixels Reconcile monthly spend with Finance/Accounts Payable Team REQUIREMENTS: Bachelor’s Degree, preferably in Marketing or Finance 8+ years of hands-on experience in paid media, with a proven track record of driving notable growth for direct-to-consumer and e-commerce brands. Experience with subscription models is a plus 4+ years of experience leading a high-performing paid media team A humble and candid people leader who excels at coaching, mentoring, and developing talent Expert knowledge of the digital media ecosystem, including Paid Search (SEM), Paid Social, Display, Digital Video, Native, and Affiliate marketing A relentless focus on operational excellence, with a history of implementing scalable processes that improve efficiency and drive performance Expert-level proficiency in leveraging data and analytics to inform strategy and optimize campaigns Fluent in cohort analysis, lifetime value, audience segmentation, and multi-touch attribution models Deep expertise and hands-on experience with key platforms, including but not limited to:
BI Visualization Tools (e.g., Tableau) Media Platforms (Meta, Google, TikTok, DV360 and YouTube) Analytics and Attribution Tools (e.g., Google Analytics, Google Tag Manager, DCM)
A highly analytical mindset with meticulous quantitative skills. You can turn complex data into actionable insights that drive business outcomes Proven ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and effectively prioritize to hit deadlines POSITION TYPE: This is a full-time exempt position.
WORK ENVIRONMENT: This position is in-office, working out of our HQ in Durham, North Carolina 4x a week. SALARY: $185,000-$200,000 + Bonus BENEFITS: Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options Free life insurance, short term disability and long term disability 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period Unlimited vacation and generous sick time Half day Fridays year-round (subject to business needs) 12 weeks of fully paid parental leave 4 weeks of fully paid disability leave Free Dollar Shave Club Products Monthly cell phone and work-from-home stipends APPLICATION PROCESS: All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you’ll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and we'll be accepting applications until the role is filled. Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.
Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: accommodations@dollarshaveclub.com
Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.
Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.
Thank you for considering a career with Dollar Shave Club Dollar Shave Club participates in the E-Verify program. Please click the links for more information: Interested in building your career at Dollar Shave Club? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Will you now or in the future require sponsorship or sponsored transfer for employment visa status in the United States? * Are you comfortable working out of our Durham, North Carolina office 4x a week? * Are you comfortable with the listed compensation range posted in the job description? * Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Dollar Shave Club’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, for example,: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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