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GoTo Foods

Director, Franchise Performance

GoTo Foods, Atlanta, Georgia, United States, 30383

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Overview

The Director of Franchise Performance for one of our seven iconic brands is a leadership role that centers on advancing operational excellence and ensuring alignment with the brand's vision, primarily through the strategic guidance of a team of Franchise Performance Leaders (FPLs). This position entails fostering strong relationships with franchisees and leveraging the expertise of FPLs to execute brand and operational initiatives effectively. In collaboration with Brand leadership and the GoTo Foods engine partners, the Director drives brand success and facilitates operational improvements. Responsibilities encompass the leadership of franchisee strategic business planning, performance, and the rollout of training and marketing programs, all orchestrated through the FPL team. This role requires effective communication, strategic adaptability, and a leadership focus dedicated to boosting franchisee performance and nurturing a culture of continuous improvement.

Responsibilities

Strategic Leadership and Direction

Provides clear, consistent direction to the Franchise Performance Leaders (FPLs) team, emphasizing high standards and expectations across all levels. Develops a unified direction and sets clear priorities, aligning the team’s agenda and strategy with the brand’s KPIs. Fosters strong relationships with franchisees to influence franchise performance positively.

Portfolio Health Monitoring and Growth

Oversees the health of the franchise portfolio, proactively addressing issues to minimize unit closures and identifying opportunities for new unit development. Focuses on achieving positive net unit growth (NUG) while protecting brand integrity and franchisee success.

Operational Excellence and Region Management

Plans and directs operations within the assigned region with attention to KPI alignment. Responsibilities include strategic planning, P&L/admin management, engaging franchisee relationships, sharing best practices, upholding brand standards, and driving business initiatives that enhance growth and customer satisfaction.

Team Development and Performance Management

Develops Franchise Performance Leaders through purposeful leadership and strategic planning. Manages turnover, conducts regional and management reviews, and creates development plans. Trains, motivates, and develops personnel to maintain high morale and effective utilization of human resources. Ensures training and development initiatives are executed proficiently within the team.

Intelligence-Driven Execution

Collaborates with GoTo Foods engine partners to apply analyst insights for operational changes and standards enforcement that drive growth. Ensures findings are applied in line with brand operations, and maintains budgeting accuracy and required reporting in compliance with corporate policies and timelines.

Qualifications

10+ years of operations experience working with franchisees (preferred)

Not required, but helpful:

Certified Franchise Executive (CFE)

Project Management Professional (PMP)

Travel

May be required to travel up to 75% of the time

Seniority level

Director

Employment type

Full-time

Job function

Sales and Business Development

Industries

Food and Beverage Services

Location: Atlanta, GA

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