AXS
Overview
AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of events — from concerts and festivals to sports and theater — at iconic venues worldwide. Since our founding in 2011, we have driven industry progress and improved experiences for fans, making it easier to discover events, find seats, and enjoy unforgettable live entertainment. We continue to lead the evolution of our industry today. We are passionate about improving the fan experience and providing game-changing solutions for our clients. We look for smart, motivated people to help make it happen. Bring your enthusiasm, big ideas, and desire to team up with the best in technology and entertainment. The Role
AXS is seeking a Senior Director, Paid Marketing, to join our team in Los Angeles, CA. This role will lead the company\'s paid acquisition strategy, overseeing Paid Search, Paid Social, and Programmatic Display with a strict focus on data-driven decision-making, measurement, and ROI optimization. This role is responsible for maximizing efficiency and revenue growth from a $5M+ annual budget, ensuring that every marketing dollar spent is measured and optimized for performance. This role will own the paid marketing funnel — spanning media planning, execution, measurement/attribution, and budget allocation — while overseeing a team of channel experts. They will collaborate with Analytics, MarTech, and Finance teams to drive performance improvements and scalability, leveraging automation and insights to efficiently scale campaigns. Exceptional candidates at the Director level are also encouraged to apply. What Will You Do?
Provide strategic leadership over the full paid acquisition funnel, developing a comprehensive performance marketing strategy across paid search, paid social, and programmatic display to drive revenue growth and ROI. Define and oversee frameworks for channel optimization, guiding teams on bidding, creative testing, segmentation, and budget efficiency. Ensure paid media programs align with company-wide goals, long-term marketing plans, and evolving audience strategies. Lead cross-functional collaboration with Analytics, MarTech, Creative, and Finance to establish shared KPIs, ensure robust data infrastructure, and unlock actionable insights. Direct the development of enterprise-level reporting tools and dashboards, ensuring visibility into performance metrics at both tactical and strategic levels. Set experimentation priorities and measurement standards across all paid media channels, including incrementality testing, attribution modeling, and lift analysis. Oversee annual forecasting, scenario planning, and investment strategy for a $5M+ budget; continuously assess ROI and make strategic allocation recommendations. Drive operational excellence in campaign execution by implementing scalable systems, automation tools, and performance standards across high-volume campaign environments. Lead, develop, and inspire a team of senior-level channel leads and specialists, creating a culture of accountability, innovation, and high performance. Own hiring strategy and succession planning for the performance marketing function, ensuring depth of expertise and future-ready talent. Act as a senior strategic advisor for client and partner engagements, shaping paid media strategies that align with business objectives and delivering high-level performance insights. Serve as a key marketing stakeholder in company-wide growth planning, contributing to strategic decisions around customer acquisition, media investments, and innovation. Monitor market trends and competitor activity to inform long-term performance marketing strategy, testing new platforms and approaches as needed. What Will You Bring?
8-10 years of progressive experience in paid media strategy development and hands-on execution across multiple digital channels (e.g., paid search, paid social, programmatic display), with accountability for the marketing P&L. 4-6 years of experience leading and managing high-performing digital marketing teams, including coaching, mentoring, and performance management. Proven experience with full ownership and accountability for a marketing P&L, demonstrating a strong understanding of budget management, ROI analysis, and delivering measurable results against key performance indicators. Demonstrated experience in developing and implementing data-driven paid marketing strategies that align with overall business objectives and drive revenue growth. Experience managing high-scale campaign environments, utilizing automation to streamline processes, and ensuring operational efficiency across thousands of live campaigns. Strong experience in incrementality testing, attribution modeling, and ROI analysis to optimize ad spend and drive performance. Deep understanding of Google Ads, SA360, Meta, DV360, The Trade Desk, with expertise in bidding strategies, audience segmentation, and creative optimization. Proven ability to develop media plans, build client recap presentations, and deploy client dollars effectively in an agency setting. Strong collaboration skills, with a track record of working with analytics, MarTech, CRM, creative, and finance teams to deliver integrated performance marketing solutions. Exceptional leadership skills with a proven ability to build, recruit, mentor, and develop high-performing teams of marketing professionals. Strong understanding of digital marketing analytics, attribution models, and reporting tools, with the ability to extract actionable insights from complex datasets. Compensation and Benefits
Pay Scale:
$141,090.18–$210,000 Bonus:
This position is eligible for a bonus under the current bonus plan requirements. Benefits:
Full-time: We offer a comprehensive benefits package that includes medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan with a current employer match of 3%, flexible spending and health savings account options, and wellness offerings. What\'s in it for You?
Extraordinary People — we\'re not kidding! Meaningful Mission — helping revolutionize an industry and deliver better experiences for fans and clients around the world. Opportunities for learning and leveling up through training and education reimbursement. More about AXS
AXS, a subsidiary of AEG, sells millions of tickets each year for 1600+ premier venues, sports teams, and event organizers across North America, Europe, Asia, Australia and New Zealand. Headquartered in Downtown Los Angeles, AXS employs more than 900 professionals in multiple locations worldwide. We foster a team culture of dedicated, diverse employees who create groundbreaking products and services in a fast-paced environment. To learn more about our culture and values, visit: solutions.axs.com/careers/ More about AEG
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. We host more than 160 million guests, promote more than 10,000 shows, and present more than 22,000 events worldwide. We are committed to innovation, artistry, community, and sustainability through our venues, partnerships, and sponsorship activations. We strive to build a diverse and inclusive company that reflects the artists, athletes, and fans we host. We are dedicated to a diverse, inclusive, and authentic workplace. If you\'re excited about this role but can\'t check every box, we encourage you to apply anyway. You may be the right candidate for this or other roles. AEG is an equal opportunity employer and will not discriminate based on race, color, marital status, religion, age, sex, sexual orientation, national origin, or any other legally protected status. AEG reserves the right to change or modify the employee\'s job description at any time during the employment relationship and may require duties outside the normal description.
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AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of events — from concerts and festivals to sports and theater — at iconic venues worldwide. Since our founding in 2011, we have driven industry progress and improved experiences for fans, making it easier to discover events, find seats, and enjoy unforgettable live entertainment. We continue to lead the evolution of our industry today. We are passionate about improving the fan experience and providing game-changing solutions for our clients. We look for smart, motivated people to help make it happen. Bring your enthusiasm, big ideas, and desire to team up with the best in technology and entertainment. The Role
AXS is seeking a Senior Director, Paid Marketing, to join our team in Los Angeles, CA. This role will lead the company\'s paid acquisition strategy, overseeing Paid Search, Paid Social, and Programmatic Display with a strict focus on data-driven decision-making, measurement, and ROI optimization. This role is responsible for maximizing efficiency and revenue growth from a $5M+ annual budget, ensuring that every marketing dollar spent is measured and optimized for performance. This role will own the paid marketing funnel — spanning media planning, execution, measurement/attribution, and budget allocation — while overseeing a team of channel experts. They will collaborate with Analytics, MarTech, and Finance teams to drive performance improvements and scalability, leveraging automation and insights to efficiently scale campaigns. Exceptional candidates at the Director level are also encouraged to apply. What Will You Do?
Provide strategic leadership over the full paid acquisition funnel, developing a comprehensive performance marketing strategy across paid search, paid social, and programmatic display to drive revenue growth and ROI. Define and oversee frameworks for channel optimization, guiding teams on bidding, creative testing, segmentation, and budget efficiency. Ensure paid media programs align with company-wide goals, long-term marketing plans, and evolving audience strategies. Lead cross-functional collaboration with Analytics, MarTech, Creative, and Finance to establish shared KPIs, ensure robust data infrastructure, and unlock actionable insights. Direct the development of enterprise-level reporting tools and dashboards, ensuring visibility into performance metrics at both tactical and strategic levels. Set experimentation priorities and measurement standards across all paid media channels, including incrementality testing, attribution modeling, and lift analysis. Oversee annual forecasting, scenario planning, and investment strategy for a $5M+ budget; continuously assess ROI and make strategic allocation recommendations. Drive operational excellence in campaign execution by implementing scalable systems, automation tools, and performance standards across high-volume campaign environments. Lead, develop, and inspire a team of senior-level channel leads and specialists, creating a culture of accountability, innovation, and high performance. Own hiring strategy and succession planning for the performance marketing function, ensuring depth of expertise and future-ready talent. Act as a senior strategic advisor for client and partner engagements, shaping paid media strategies that align with business objectives and delivering high-level performance insights. Serve as a key marketing stakeholder in company-wide growth planning, contributing to strategic decisions around customer acquisition, media investments, and innovation. Monitor market trends and competitor activity to inform long-term performance marketing strategy, testing new platforms and approaches as needed. What Will You Bring?
8-10 years of progressive experience in paid media strategy development and hands-on execution across multiple digital channels (e.g., paid search, paid social, programmatic display), with accountability for the marketing P&L. 4-6 years of experience leading and managing high-performing digital marketing teams, including coaching, mentoring, and performance management. Proven experience with full ownership and accountability for a marketing P&L, demonstrating a strong understanding of budget management, ROI analysis, and delivering measurable results against key performance indicators. Demonstrated experience in developing and implementing data-driven paid marketing strategies that align with overall business objectives and drive revenue growth. Experience managing high-scale campaign environments, utilizing automation to streamline processes, and ensuring operational efficiency across thousands of live campaigns. Strong experience in incrementality testing, attribution modeling, and ROI analysis to optimize ad spend and drive performance. Deep understanding of Google Ads, SA360, Meta, DV360, The Trade Desk, with expertise in bidding strategies, audience segmentation, and creative optimization. Proven ability to develop media plans, build client recap presentations, and deploy client dollars effectively in an agency setting. Strong collaboration skills, with a track record of working with analytics, MarTech, CRM, creative, and finance teams to deliver integrated performance marketing solutions. Exceptional leadership skills with a proven ability to build, recruit, mentor, and develop high-performing teams of marketing professionals. Strong understanding of digital marketing analytics, attribution models, and reporting tools, with the ability to extract actionable insights from complex datasets. Compensation and Benefits
Pay Scale:
$141,090.18–$210,000 Bonus:
This position is eligible for a bonus under the current bonus plan requirements. Benefits:
Full-time: We offer a comprehensive benefits package that includes medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan with a current employer match of 3%, flexible spending and health savings account options, and wellness offerings. What\'s in it for You?
Extraordinary People — we\'re not kidding! Meaningful Mission — helping revolutionize an industry and deliver better experiences for fans and clients around the world. Opportunities for learning and leveling up through training and education reimbursement. More about AXS
AXS, a subsidiary of AEG, sells millions of tickets each year for 1600+ premier venues, sports teams, and event organizers across North America, Europe, Asia, Australia and New Zealand. Headquartered in Downtown Los Angeles, AXS employs more than 900 professionals in multiple locations worldwide. We foster a team culture of dedicated, diverse employees who create groundbreaking products and services in a fast-paced environment. To learn more about our culture and values, visit: solutions.axs.com/careers/ More about AEG
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. We host more than 160 million guests, promote more than 10,000 shows, and present more than 22,000 events worldwide. We are committed to innovation, artistry, community, and sustainability through our venues, partnerships, and sponsorship activations. We strive to build a diverse and inclusive company that reflects the artists, athletes, and fans we host. We are dedicated to a diverse, inclusive, and authentic workplace. If you\'re excited about this role but can\'t check every box, we encourage you to apply anyway. You may be the right candidate for this or other roles. AEG is an equal opportunity employer and will not discriminate based on race, color, marital status, religion, age, sex, sexual orientation, national origin, or any other legally protected status. AEG reserves the right to change or modify the employee\'s job description at any time during the employment relationship and may require duties outside the normal description.
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