Launch That
Overview
Senior II Web Designer (Orlando, FL)
at
Launch That
is a role for shaping digital brand experiences across complex topics. The Senior II Web Designer translates user needs and business objectives into compelling design solutions, provides design guidance to stakeholders, and ensures the web presence elevates trust and engages a broad audience. This role combines strategic oversight with hands-on execution, leading the creative vision while personally designing high‑performing web assets.
Responsibilities
Own the end-to-end design process by scoping project requirements, drafting initial concepts, designing high-fidelity layouts, and executing day-to-day creative tasks
Guide the digital creative strategy for our brands, translating complex subjects into clear, intuitive, and trusted user experiences
Conduct or leverage user research to create personas, journey maps, and user flows that inform design decisions and advocate for the user’s needs
Guide all phases of design work, from ideation and UX/UI to the final execution of responsive websites and compelling messaging
Personally build high-fidelity, interactive prototypes, full-page layouts, and UI components in Figma, focusing on responsive, accessible, and high-converting experiences
Create, maintain, and evolve web design systems and brand guidelines to ensure scalability, consistency, and creative flexibility
Collaborate with marketing, content, and development teams to translate business objectives into measurable, user-centered web experiences, articulating design rationale to stakeholders
Prepare clean, dev-ready design files and conduct quality checks after handoff to ensure flawless implementation
Use analytics tools (GA4, Clarity, Tableau, Mixpanel) to monitor user behavior, quantify impact, and leverage insights for continuous improvement
Focus on designing and optimizing user experiences with a strong emphasis on conversion rate optimization (CRO) to drive measurable business results
Qualifications & Skills
8+ years of professional experience in web design, UX/UI, or digital product design
Leadership in driving web-focused creative strategy, influencing cross-functional teams, and delivering solutions at a senior level
Expertise in Figma and modern design and prototyping tools
A strong portfolio showing user-centered design principles, visual design excellence, and strategic problem-solving
Ability to connect design decisions to business goals and KPIs
Excellent presentation and defense of design concepts to diverse audiences
Experience in content-heavy, SEO-driven environments with ability to simplify complex information
Proven experience using behavioral analytics to optimize web experiences and drive conversion
Bonus Qualifications
Front-end development skills (HTML, CSS, JavaScript)
Network of freelancers for contract work
Experience with motion design and micro-interactions
Previous work in legal, medical, or financial web environments
Who We Are Launch That invests in its people, work, and community. Founded in 2007, we are a growing team of digital, tech, creative, and content professionals in downtown Orlando. We offer comprehensive benefits, including employer-paid health coverage for full-time employees, disability insurance, competitive compensation, paid time off, paid parental leave, a 401(k) plan, paid volunteer opportunities, and a paid company-wide holiday break from December 24 to January 1. Our hybrid model supports collaboration and flexibility, with in-office days and remote work options.
Powered by JazzHR
#J-18808-Ljbffr
at
Launch That
is a role for shaping digital brand experiences across complex topics. The Senior II Web Designer translates user needs and business objectives into compelling design solutions, provides design guidance to stakeholders, and ensures the web presence elevates trust and engages a broad audience. This role combines strategic oversight with hands-on execution, leading the creative vision while personally designing high‑performing web assets.
Responsibilities
Own the end-to-end design process by scoping project requirements, drafting initial concepts, designing high-fidelity layouts, and executing day-to-day creative tasks
Guide the digital creative strategy for our brands, translating complex subjects into clear, intuitive, and trusted user experiences
Conduct or leverage user research to create personas, journey maps, and user flows that inform design decisions and advocate for the user’s needs
Guide all phases of design work, from ideation and UX/UI to the final execution of responsive websites and compelling messaging
Personally build high-fidelity, interactive prototypes, full-page layouts, and UI components in Figma, focusing on responsive, accessible, and high-converting experiences
Create, maintain, and evolve web design systems and brand guidelines to ensure scalability, consistency, and creative flexibility
Collaborate with marketing, content, and development teams to translate business objectives into measurable, user-centered web experiences, articulating design rationale to stakeholders
Prepare clean, dev-ready design files and conduct quality checks after handoff to ensure flawless implementation
Use analytics tools (GA4, Clarity, Tableau, Mixpanel) to monitor user behavior, quantify impact, and leverage insights for continuous improvement
Focus on designing and optimizing user experiences with a strong emphasis on conversion rate optimization (CRO) to drive measurable business results
Qualifications & Skills
8+ years of professional experience in web design, UX/UI, or digital product design
Leadership in driving web-focused creative strategy, influencing cross-functional teams, and delivering solutions at a senior level
Expertise in Figma and modern design and prototyping tools
A strong portfolio showing user-centered design principles, visual design excellence, and strategic problem-solving
Ability to connect design decisions to business goals and KPIs
Excellent presentation and defense of design concepts to diverse audiences
Experience in content-heavy, SEO-driven environments with ability to simplify complex information
Proven experience using behavioral analytics to optimize web experiences and drive conversion
Bonus Qualifications
Front-end development skills (HTML, CSS, JavaScript)
Network of freelancers for contract work
Experience with motion design and micro-interactions
Previous work in legal, medical, or financial web environments
Who We Are Launch That invests in its people, work, and community. Founded in 2007, we are a growing team of digital, tech, creative, and content professionals in downtown Orlando. We offer comprehensive benefits, including employer-paid health coverage for full-time employees, disability insurance, competitive compensation, paid time off, paid parental leave, a 401(k) plan, paid volunteer opportunities, and a paid company-wide holiday break from December 24 to January 1. Our hybrid model supports collaboration and flexibility, with in-office days and remote work options.
Powered by JazzHR
#J-18808-Ljbffr