EAB
Overview
At EAB, our mission is to make education smarter and our communities stronger. We partner with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities across enrollment, student success, institutional strategy, data analytics, and advancement. We tailor our portfolio of research, technology, and marketing and enrollment solutions to meet the needs of every leadership team, and the students and employees they serve. We are committed to a workplace where employees feel valued and connected to their communities, and we invite you to learn more about our culture and awards on our Careers page. The Role in Brief: The role of Senior Digital Marketing Strategist is to assist in developing and implementing digital marketing campaigns across various channels, including brand, vertical, and programmatic strategies. The ideal candidate will be eager to learn and grow in a fast-paced environment, contribute to effective lead generation efforts, and collaborate with internal and external teams to ensure successful campaign execution. This role may be based in Richmond, VA or Washington, D.C. Primary Responsibilities
Campaign Strategy, Execution & Optimization: Support the strategy, development, implementation, launch, and optimization of digital marketing campaigns across multiple channels to drive lead generation and conversions. Client Support: Prepare client reports and performance updates. Communicate with internal teams to align campaign objectives with business goals. Ad Creation & Testing: Collaborate with senior strategists and internal teams to write ad copy, build media proposals, and select creative assets. Conduct A/B testing and refine campaigns based on performance insights. Ongoing Performance Monitoring: Track campaign metrics on a weekly basis, perform optimizations, and provide data-driven insights to internal account teams. Create performance reports and identify areas for improvement. Platform Management: Experience working within digital advertising platforms (e.g., Google Ads, Meta, LinkedIn, etc.) to manage and optimize campaigns. Collaboration and On-Time Deployment: Work closely with the marketing, design, and analytics teams to ensure campaigns are executed smoothly and meet client expectations. Learning & Development: Stay up to date with digital marketing trends and best practices. Participate in training sessions and actively seek opportunities to expand your skillset. Basic Qualifications
Bachelor's degree in Marketing, Business, or related field (or equivalent experience). 3 years of experience in digital marketing or a related field, with exposure to campaign management and lead generation strategies. 2 years of experience with Google Ads and basic analytics tools such as pivot tables and VLOOKUP. Google Ads Editor experience is a plus. Strong communication skills and the ability to work collaboratively with cross-functional teams. Highly organized with attention to detail and the ability to manage multiple tasks effectively. Excellent time management skills with a proactive attitude toward problem-solving. Ideal Qualifications
Client-facing experience. Enthusiasm for digital marketing and a desire to learn new strategies and technologies. Basic understanding of key marketing metrics and data analysis. Creative thinking and an interest in contributing to innovative marketing solutions. Experience working with an agency. Commitment to continual learning and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration. If you reach this section and are unsure whether to apply, please do. We welcome new perspectives and encourage you to submit an application if this role aligns with your interests and goals. Compensation
The anticipated starting salary range for this role is $66,500 - $75,000 per year. Actual salary varies due to factors that may include but are not limited to relevant experience, skills, and location. At EAB, it is not typical to hire at or near the top of the starting salary range for a role. Benefits
EAB offers a competitive and inclusive benefits package. Benefits currently include: Medical, dental, and vision insurance plans; dependents and domestic partners eligible 20+ days of PTO annually, plus paid firm and floating holidays Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each) 401(k) retirement savings plan with annual discretionary company matching Health savings account, flexible spending accounts, and pre-tax commuter plans Employee assistance program with counseling services for all employees and immediate family Wellness programs including gym discounts and access to apps for sleep, meditation, and relaxation Fertility treatment coverage and adoption or surrogacy assistance Paid parental leave with phase-back to work for birthing and non-birthing parents Milk shipping service to support nursing employees during business travel Discounted pet health insurance for dog and cat family members Company-provided life, AD&D, and disability insurance Financial wellness resources and access to an employee discount program Access to employee resource groups and opportunities for growth Benefits kick in day one; learn more at eab.com/careers/benefits. This opening is not eligible for visa sponsorship at this time; EAB will consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe that to fulfill our mission we need team members who bring diverse perspectives and are committed to a workplace where each team member is valued, respected, and heard. EAB is an Equal Opportunity Employer; employment decisions are based on qualifications, merit, and business need. We do not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis protected by law.
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At EAB, our mission is to make education smarter and our communities stronger. We partner with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities across enrollment, student success, institutional strategy, data analytics, and advancement. We tailor our portfolio of research, technology, and marketing and enrollment solutions to meet the needs of every leadership team, and the students and employees they serve. We are committed to a workplace where employees feel valued and connected to their communities, and we invite you to learn more about our culture and awards on our Careers page. The Role in Brief: The role of Senior Digital Marketing Strategist is to assist in developing and implementing digital marketing campaigns across various channels, including brand, vertical, and programmatic strategies. The ideal candidate will be eager to learn and grow in a fast-paced environment, contribute to effective lead generation efforts, and collaborate with internal and external teams to ensure successful campaign execution. This role may be based in Richmond, VA or Washington, D.C. Primary Responsibilities
Campaign Strategy, Execution & Optimization: Support the strategy, development, implementation, launch, and optimization of digital marketing campaigns across multiple channels to drive lead generation and conversions. Client Support: Prepare client reports and performance updates. Communicate with internal teams to align campaign objectives with business goals. Ad Creation & Testing: Collaborate with senior strategists and internal teams to write ad copy, build media proposals, and select creative assets. Conduct A/B testing and refine campaigns based on performance insights. Ongoing Performance Monitoring: Track campaign metrics on a weekly basis, perform optimizations, and provide data-driven insights to internal account teams. Create performance reports and identify areas for improvement. Platform Management: Experience working within digital advertising platforms (e.g., Google Ads, Meta, LinkedIn, etc.) to manage and optimize campaigns. Collaboration and On-Time Deployment: Work closely with the marketing, design, and analytics teams to ensure campaigns are executed smoothly and meet client expectations. Learning & Development: Stay up to date with digital marketing trends and best practices. Participate in training sessions and actively seek opportunities to expand your skillset. Basic Qualifications
Bachelor's degree in Marketing, Business, or related field (or equivalent experience). 3 years of experience in digital marketing or a related field, with exposure to campaign management and lead generation strategies. 2 years of experience with Google Ads and basic analytics tools such as pivot tables and VLOOKUP. Google Ads Editor experience is a plus. Strong communication skills and the ability to work collaboratively with cross-functional teams. Highly organized with attention to detail and the ability to manage multiple tasks effectively. Excellent time management skills with a proactive attitude toward problem-solving. Ideal Qualifications
Client-facing experience. Enthusiasm for digital marketing and a desire to learn new strategies and technologies. Basic understanding of key marketing metrics and data analysis. Creative thinking and an interest in contributing to innovative marketing solutions. Experience working with an agency. Commitment to continual learning and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration. If you reach this section and are unsure whether to apply, please do. We welcome new perspectives and encourage you to submit an application if this role aligns with your interests and goals. Compensation
The anticipated starting salary range for this role is $66,500 - $75,000 per year. Actual salary varies due to factors that may include but are not limited to relevant experience, skills, and location. At EAB, it is not typical to hire at or near the top of the starting salary range for a role. Benefits
EAB offers a competitive and inclusive benefits package. Benefits currently include: Medical, dental, and vision insurance plans; dependents and domestic partners eligible 20+ days of PTO annually, plus paid firm and floating holidays Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each) 401(k) retirement savings plan with annual discretionary company matching Health savings account, flexible spending accounts, and pre-tax commuter plans Employee assistance program with counseling services for all employees and immediate family Wellness programs including gym discounts and access to apps for sleep, meditation, and relaxation Fertility treatment coverage and adoption or surrogacy assistance Paid parental leave with phase-back to work for birthing and non-birthing parents Milk shipping service to support nursing employees during business travel Discounted pet health insurance for dog and cat family members Company-provided life, AD&D, and disability insurance Financial wellness resources and access to an employee discount program Access to employee resource groups and opportunities for growth Benefits kick in day one; learn more at eab.com/careers/benefits. This opening is not eligible for visa sponsorship at this time; EAB will consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe that to fulfill our mission we need team members who bring diverse perspectives and are committed to a workplace where each team member is valued, respected, and heard. EAB is an Equal Opportunity Employer; employment decisions are based on qualifications, merit, and business need. We do not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis protected by law.
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