Aspen One
Overview
Manager, Social Media & Influencer Marketing at Aspen One. Lead Aspen Collection's digital presence across social media platforms, create compelling content, and build authentic relationships with influencers and brand ambassadors to drive engagement and brand awareness in the active lifestyle and fashion community. Responsibilities
Develop and execute comprehensive social media strategies across Instagram and TikTok to increase brand awareness and drive sales. Create, curate, and manage high-quality visual and video content reflecting Aspen Collection's premium brand aesthetic and mountain lifestyle values. Identify, recruit, and manage relationships with macro and micro-influencers, creators, athletes, and brand ambassadors aligned with ski and activewear markets. Plan and execute influencer campaigns with the influencer marketing team, including contracts, creative content briefings, deliverables management, and ROI measurement. Collaborate with product development and marketing teams on integrated campaigns for new collections and seasonal launches. Monitor social media trends, competitor activities, and industry developments to identify opportunities for brand positioning and content innovation. Support social media advertising budgets and optimize paid campaigns to maximize reach and conversions. Engage with online communities, respond to comments and messages, and foster positive brand relationships through authentic interactions. Coordinate with photography and videography teams to produce on-location content at ski resorts, outdoor venues, and lifestyle settings. Analyze performance metrics, prepare monthly reports, and provide data-driven recommendations for strategy optimization and budget allocation. Plan and execute social media activations as appropriate. Maintain brand voice consistency while adapting content tone to suit different audiences and platforms. Utilize affiliate marketing platforms and partnerships to drive incremental revenue, optimize performance, and amplify affiliate sales opportunities. Other duties as assigned. Qualifications
Education & Experience
Bachelor's degree in Marketing, Communications, Digital Media, or related field 3-5 years of experience in social media marketing, preferably in outdoor, lifestyle, or luxury retail brands Knowledge, Skills & Abilities
Proficiency in social media management tools and creative software (Adobe Creative Suite, Canva, Dash Social) Proficiency in Microsoft Office Suite Proven success in influencer marketing campaigns with measurable results, including experience with influencer management platforms, affiliate platforms, and contract negotiations Strong portfolio showing content creation, campaign management, and growth of social media audiences and engagement Deep understanding of outdoor lifestyle culture, ski industry trends, and activewear market dynamics Excellent written and visual communication skills with storytelling that drives engagement and conversions Strong project management and organizational abilities to handle multiple campaigns and deadlines Ability to work cross-functionally with teams Data-driven mindset with experience in social media analytics and ROI optimization Intermediate skiing/riding ability Work Environment & Benefits
Regular full-time position with benefits including health, dental and vision, FSAs, life insurance, PTO, paid leave, 401(k), and ski passes Note:
All official communications from Aspen One are sent from approved domains. Aspen One is an equal opportunity employer and values inclusion, equity, and diversity in the workplace. E-Verify participation is noted. Job Details
Seniority level: Associate Employment type: Full-time Job function: Marketing and Sales
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Manager, Social Media & Influencer Marketing at Aspen One. Lead Aspen Collection's digital presence across social media platforms, create compelling content, and build authentic relationships with influencers and brand ambassadors to drive engagement and brand awareness in the active lifestyle and fashion community. Responsibilities
Develop and execute comprehensive social media strategies across Instagram and TikTok to increase brand awareness and drive sales. Create, curate, and manage high-quality visual and video content reflecting Aspen Collection's premium brand aesthetic and mountain lifestyle values. Identify, recruit, and manage relationships with macro and micro-influencers, creators, athletes, and brand ambassadors aligned with ski and activewear markets. Plan and execute influencer campaigns with the influencer marketing team, including contracts, creative content briefings, deliverables management, and ROI measurement. Collaborate with product development and marketing teams on integrated campaigns for new collections and seasonal launches. Monitor social media trends, competitor activities, and industry developments to identify opportunities for brand positioning and content innovation. Support social media advertising budgets and optimize paid campaigns to maximize reach and conversions. Engage with online communities, respond to comments and messages, and foster positive brand relationships through authentic interactions. Coordinate with photography and videography teams to produce on-location content at ski resorts, outdoor venues, and lifestyle settings. Analyze performance metrics, prepare monthly reports, and provide data-driven recommendations for strategy optimization and budget allocation. Plan and execute social media activations as appropriate. Maintain brand voice consistency while adapting content tone to suit different audiences and platforms. Utilize affiliate marketing platforms and partnerships to drive incremental revenue, optimize performance, and amplify affiliate sales opportunities. Other duties as assigned. Qualifications
Education & Experience
Bachelor's degree in Marketing, Communications, Digital Media, or related field 3-5 years of experience in social media marketing, preferably in outdoor, lifestyle, or luxury retail brands Knowledge, Skills & Abilities
Proficiency in social media management tools and creative software (Adobe Creative Suite, Canva, Dash Social) Proficiency in Microsoft Office Suite Proven success in influencer marketing campaigns with measurable results, including experience with influencer management platforms, affiliate platforms, and contract negotiations Strong portfolio showing content creation, campaign management, and growth of social media audiences and engagement Deep understanding of outdoor lifestyle culture, ski industry trends, and activewear market dynamics Excellent written and visual communication skills with storytelling that drives engagement and conversions Strong project management and organizational abilities to handle multiple campaigns and deadlines Ability to work cross-functionally with teams Data-driven mindset with experience in social media analytics and ROI optimization Intermediate skiing/riding ability Work Environment & Benefits
Regular full-time position with benefits including health, dental and vision, FSAs, life insurance, PTO, paid leave, 401(k), and ski passes Note:
All official communications from Aspen One are sent from approved domains. Aspen One is an equal opportunity employer and values inclusion, equity, and diversity in the workplace. E-Verify participation is noted. Job Details
Seniority level: Associate Employment type: Full-time Job function: Marketing and Sales
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