Medium
Overview
Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate: own our multi-channel paid engine—profitably scale high-intent demand across
Google Ads, Microsoft/Bing Ads, and Meta , while expanding into/experimenting with
Taboola, Outbrain, MNTN, Reddit , and other channels. You will be measured on
pipeline & CAC . What you’ll own
1) Paid Ad Platforms:
Build a quarterly
channel mix & budget plan
tied to CAC, payback, and pipeline targets; stage tests for new networks. - Google Ads & Bing:
Search, PMax, Brand & Non-Brand separation, sitelinks/callouts, conversion attribution optimization. - Meta:
Conversion/lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions. - All other
paid ads, including testing, optimization, and scaling 2) Measurement & Optimization:
Own
tracking & data hygiene
with GTM/GA4 + offline conversions to CRM (Deal Created/Won). - Daily optimization on
CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe ; use
incrementality tests
(geo/cellular holdouts where applicable). - Build
dashboards (StatCounter/Sheets/BigQuery) and weekly “what moved/what’s next” stand-ups. 3) Creative & Landing Experiences Brief and QA
ad creative
(copy/static/video) and
landing experiences
with Design, Copy, and CRO; ensure
ad-to-landing relevance
to lift Quality Score and conversion. - Partner with SEO
to align keyword themes, SERP coverage, and minimize cannibalization. 4) Lead Quality & Sales Sync Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement/attribution). What success looks like (6–12 months)
- ~2x increase of
Deals created from paid
at flat or improved CAC. - Quality lift:
+10–20% improvement in
Lead to Deal
rate from paid via targeting, messaging, and landing alignment. - Scaled testing system:
4–8 meaningful experiments/month; winner rollout playbooks. - Channel expansion:
At least 1–2 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline. Day-to-day responsibilities
Own budgets, pacing, and bids; refine match types, negatives, and audience overlays. Build and refresh
keyword portfolios , RSA assets, and custom intent/lookalike audiences. Design & read experiments: creative angles, offers, headlines, hooks; landing variants with CRO. Maintain and improve conversion tracking (web & offline). Study and publish weekly reports with
insights, actions, and expected impact . Requirements
5–8+ years
running multi-million-$ PPC programs (B2B services or SaaS strongly preferred). Deep expertise in
Google Ads
(Search/PMax) and
Bing ; strong practitioner on
Meta . Proven record of turning paid traffic into
pipeline & revenue , not just MQLs. Comfortable with
data : queries/pivots; StatCounter; GA4; attribution concepts (MTA, first/last-touch, simple MMM proxies). Hands-on with
GTM/GA4 , offline conversion uploads, HubSpot/Salesforce (or similar). Data-driven mindset, results-oriented, and able to meet high expectations Strong creative instincts (briefing copy/design, storyboarding short video) and landing page collaboration with CRO. Excellent prioritization, communication, and ownership in our fast-moving environment. Nice to have
Experience with
Taboola/Outbrain ,
MNTN/CTV ,
Reddit , and programmatic pilots. Basic SQL or BigQuery; script/Rule automation; budget pacing tools. Experience running
incrementality/geo holdout tests . KPIs you’ll be measured on
Deals created from paid
&
pipeline $
(primary) Blended CAC / CPA per Deal Lead→Deal and Deal→Won rates by channel/campaign Non-brand share of pipeline;
Quality Score
&
CPL
for top ad groups Testing velocity and % of tests that ship to 100% Your first 30/60/90
30 days:
Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking & offline conversions. Publish the
Quarterly Test Plan . 60 days:
Restructure top campaigns (brand/non-brand, exact/phrase, PMax guardrails). Launch 2–3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales. 90 days:
Scale winners; expand 1–2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC/payback. Note: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them. $100,001 - $150,000 a year Compensation and benefits:
Competitive salary; performance‑based bonuses; remote-first culture; work from anywhere in the world; health insurance; paid time off; high autonomy, low bureaucracy; fast-track to leadership for high performers; direct access to founding team; high visibility, autonomy and ownership.
#J-18808-Ljbffr
Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate: own our multi-channel paid engine—profitably scale high-intent demand across
Google Ads, Microsoft/Bing Ads, and Meta , while expanding into/experimenting with
Taboola, Outbrain, MNTN, Reddit , and other channels. You will be measured on
pipeline & CAC . What you’ll own
1) Paid Ad Platforms:
Build a quarterly
channel mix & budget plan
tied to CAC, payback, and pipeline targets; stage tests for new networks. - Google Ads & Bing:
Search, PMax, Brand & Non-Brand separation, sitelinks/callouts, conversion attribution optimization. - Meta:
Conversion/lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions. - All other
paid ads, including testing, optimization, and scaling 2) Measurement & Optimization:
Own
tracking & data hygiene
with GTM/GA4 + offline conversions to CRM (Deal Created/Won). - Daily optimization on
CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe ; use
incrementality tests
(geo/cellular holdouts where applicable). - Build
dashboards (StatCounter/Sheets/BigQuery) and weekly “what moved/what’s next” stand-ups. 3) Creative & Landing Experiences Brief and QA
ad creative
(copy/static/video) and
landing experiences
with Design, Copy, and CRO; ensure
ad-to-landing relevance
to lift Quality Score and conversion. - Partner with SEO
to align keyword themes, SERP coverage, and minimize cannibalization. 4) Lead Quality & Sales Sync Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement/attribution). What success looks like (6–12 months)
- ~2x increase of
Deals created from paid
at flat or improved CAC. - Quality lift:
+10–20% improvement in
Lead to Deal
rate from paid via targeting, messaging, and landing alignment. - Scaled testing system:
4–8 meaningful experiments/month; winner rollout playbooks. - Channel expansion:
At least 1–2 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline. Day-to-day responsibilities
Own budgets, pacing, and bids; refine match types, negatives, and audience overlays. Build and refresh
keyword portfolios , RSA assets, and custom intent/lookalike audiences. Design & read experiments: creative angles, offers, headlines, hooks; landing variants with CRO. Maintain and improve conversion tracking (web & offline). Study and publish weekly reports with
insights, actions, and expected impact . Requirements
5–8+ years
running multi-million-$ PPC programs (B2B services or SaaS strongly preferred). Deep expertise in
Google Ads
(Search/PMax) and
Bing ; strong practitioner on
Meta . Proven record of turning paid traffic into
pipeline & revenue , not just MQLs. Comfortable with
data : queries/pivots; StatCounter; GA4; attribution concepts (MTA, first/last-touch, simple MMM proxies). Hands-on with
GTM/GA4 , offline conversion uploads, HubSpot/Salesforce (or similar). Data-driven mindset, results-oriented, and able to meet high expectations Strong creative instincts (briefing copy/design, storyboarding short video) and landing page collaboration with CRO. Excellent prioritization, communication, and ownership in our fast-moving environment. Nice to have
Experience with
Taboola/Outbrain ,
MNTN/CTV ,
Reddit , and programmatic pilots. Basic SQL or BigQuery; script/Rule automation; budget pacing tools. Experience running
incrementality/geo holdout tests . KPIs you’ll be measured on
Deals created from paid
&
pipeline $
(primary) Blended CAC / CPA per Deal Lead→Deal and Deal→Won rates by channel/campaign Non-brand share of pipeline;
Quality Score
&
CPL
for top ad groups Testing velocity and % of tests that ship to 100% Your first 30/60/90
30 days:
Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking & offline conversions. Publish the
Quarterly Test Plan . 60 days:
Restructure top campaigns (brand/non-brand, exact/phrase, PMax guardrails). Launch 2–3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales. 90 days:
Scale winners; expand 1–2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC/payback. Note: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them. $100,001 - $150,000 a year Compensation and benefits:
Competitive salary; performance‑based bonuses; remote-first culture; work from anywhere in the world; health insurance; paid time off; high autonomy, low bureaucracy; fast-track to leadership for high performers; direct access to founding team; high visibility, autonomy and ownership.
#J-18808-Ljbffr