Lowe's
Sr Director - Performance Marketing
Lowe's, Mooresville, North Carolina, United States, 28115
Overview
Expand your career possibilities.
Thank you for dedicating your time and talent to Lowe’s. We want to give you more opportunities to learn and grow, so if you find a position you’re interested in below, we encourage you to apply!
Find Your Home to More Possibilities.
Your Impact Lowe’s is seeking a Senior Director of Performance Marketing to lead the strategy, execution, and optimization of paid digital channels across our omnichannel ecosystem. This high impact role will drive measurable business outcomes—customer acquisition, engagement, and revenue—through performance-driven marketing initiatives that align with our broader brand and media strategies.
The ideal candidate will be a visionary and data-driven leader with deep expertise in performance marketing, retail media, and omnichannel customer journeys with a focus on driving results. This individual must thrive in a fast-paced, enterprise-scale environment and will play a key leadership role in the transformation of Lowe’s performance media and marketing approach.
Responsibilities
Performance Marketing Strategy: Architect and execute a comprehensive strategy for all paid performance channels, including paid search, paid social, display, programmatic, affiliate, and emerging platforms, ensuring seamless integration with broader media and business goals.
Revenue Growth & Contribution: Maximize omnichannel revenue contribution by leveraging data-driven targeting, segmentation, and personalized marketing efforts. Translate media investments into profitable growth across online and in-store channels.
Team Leadership & Development: Lead, mentor, and grow a high-performing team of U.S.-based and off-shore performance marketing professionals. Build a strong team culture focused on collaboration, innovation, and accountability. Ensure alignment across time zones and functions to maintain operational excellence and campaign continuity.
Cross-Functional Collaboration: Work closely with media planning, media agency, brand, digital (lowes.com), merchandising, CRM, analytics, and store operations teams to create omnichannel strategies that support business growth.
Data-Driven Optimization: Implement test-and-learn strategies, optimize campaigns using advanced analytics, and enhance measurement practices (e.g., attribution models, incrementality testing) to drive efficiency and impact.
Budget & Vendor Management: Manage multi-million dollar performance marketing budgets and external agency/partner relationships to maximize ROI.
Marketing Technology Stewardship: Leverage enterprise-grade tools and platforms (Google Marketing Platform, Adobe Analytics, etc.) to power campaign execution and insights.
Executive Communication: Present performance insights, strategic updates, and business recommendations to senior executives and cross-functional stakeholders.
Qualifications
Bachelor7s Degree in Business, Marketing, Finance or related field or equivalent experience
11-15 Years Progressive Marketing experience
10+ Years of experience in marketing, with at least 5 years in digital/performance marketing leadership roles
8-10 Years of experience leading teams
8-10 Years of experience in omnichannel or retail media marketing
Proven track record of leading large-scale performance marketing efforts in complex enterprise environments
Experience in digital marketing platforms (Google Ads, Meta, DSPs, affiliate networks)
Strong financial and analytical acumen; fluency in KPIs, ROAS, CAC, LTV
Experience managing global teams to drive results across multiple geographies and time zones
Preferred Skills/Education
Master7s Degree in Business, Marketing, Finance or related field or equivalent experience
Experience in Fortune 200 companies or similarly scaled global organizations
About Lowe’s Lowe7s is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowes operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowes supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
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Thank you for dedicating your time and talent to Lowe’s. We want to give you more opportunities to learn and grow, so if you find a position you’re interested in below, we encourage you to apply!
Find Your Home to More Possibilities.
Your Impact Lowe’s is seeking a Senior Director of Performance Marketing to lead the strategy, execution, and optimization of paid digital channels across our omnichannel ecosystem. This high impact role will drive measurable business outcomes—customer acquisition, engagement, and revenue—through performance-driven marketing initiatives that align with our broader brand and media strategies.
The ideal candidate will be a visionary and data-driven leader with deep expertise in performance marketing, retail media, and omnichannel customer journeys with a focus on driving results. This individual must thrive in a fast-paced, enterprise-scale environment and will play a key leadership role in the transformation of Lowe’s performance media and marketing approach.
Responsibilities
Performance Marketing Strategy: Architect and execute a comprehensive strategy for all paid performance channels, including paid search, paid social, display, programmatic, affiliate, and emerging platforms, ensuring seamless integration with broader media and business goals.
Revenue Growth & Contribution: Maximize omnichannel revenue contribution by leveraging data-driven targeting, segmentation, and personalized marketing efforts. Translate media investments into profitable growth across online and in-store channels.
Team Leadership & Development: Lead, mentor, and grow a high-performing team of U.S.-based and off-shore performance marketing professionals. Build a strong team culture focused on collaboration, innovation, and accountability. Ensure alignment across time zones and functions to maintain operational excellence and campaign continuity.
Cross-Functional Collaboration: Work closely with media planning, media agency, brand, digital (lowes.com), merchandising, CRM, analytics, and store operations teams to create omnichannel strategies that support business growth.
Data-Driven Optimization: Implement test-and-learn strategies, optimize campaigns using advanced analytics, and enhance measurement practices (e.g., attribution models, incrementality testing) to drive efficiency and impact.
Budget & Vendor Management: Manage multi-million dollar performance marketing budgets and external agency/partner relationships to maximize ROI.
Marketing Technology Stewardship: Leverage enterprise-grade tools and platforms (Google Marketing Platform, Adobe Analytics, etc.) to power campaign execution and insights.
Executive Communication: Present performance insights, strategic updates, and business recommendations to senior executives and cross-functional stakeholders.
Qualifications
Bachelor7s Degree in Business, Marketing, Finance or related field or equivalent experience
11-15 Years Progressive Marketing experience
10+ Years of experience in marketing, with at least 5 years in digital/performance marketing leadership roles
8-10 Years of experience leading teams
8-10 Years of experience in omnichannel or retail media marketing
Proven track record of leading large-scale performance marketing efforts in complex enterprise environments
Experience in digital marketing platforms (Google Ads, Meta, DSPs, affiliate networks)
Strong financial and analytical acumen; fluency in KPIs, ROAS, CAC, LTV
Experience managing global teams to drive results across multiple geographies and time zones
Preferred Skills/Education
Master7s Degree in Business, Marketing, Finance or related field or equivalent experience
Experience in Fortune 200 companies or similarly scaled global organizations
About Lowe’s Lowe7s is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowes operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowes supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
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