Micro Center
Overview
MICRO CENTER
is the nation’s leading computer and electronic device big box retailer. Our technology superstore has an industry-leading 40,000+ selection of premier computer products and the most knowledgeable staff in the business. We are passionate about customer service and developing long-term customer relationships and are looking for those who share these values. Micro Center’s Marketing Team is looking for a
Senior Digital Marketing Analyst
for our Customer Strategy and Analytics Team who can lead digital reporting, dashboarding, and analysis to personalize our customer journeys. The right candidate should have a strong understanding of digital marketing tactics and strategies and be a dynamic storyteller who can provide strong recommendations and insights to personalize our digital customer journeys. Being able to derive a meaningful story with key insights or trends and present that to leadership is critical for this role. If you’re part digital analyst and part business strategist, and you enjoy diving into the data to uncover the “Why,” this is an exciting opportunity to grow with Micro Center’s expanding Marketing team. Major Responsibilities
Work directly with the Customer Strategy and Analytics team to strategize and implement insights that drive strategic decisions Develop regular and ad hoc analysis and reporting rooted in drawing out digital campaign performance insights, optimization, and recommendations to improve KPIs Own the measurement and insights for website optimization and A/B testing Deliver or automate weekly reports to the organization utilizing BI tools including Google Analytics, Bloomreach Customer Data Platform, and Microsoft Excel Lead the overall strategy and execution of web tagging and tag management initiatives, acting as our Google Analytics (Universal Analytics and GA4), Google Tag Manager, and Bloomreach Tag Manager expert Lead continued development of marketing channel attribution analysis Manage & grow consumer-focused analytics practices, staying on top of best-in-breed technologies and vendors Relationships
Reports directly to the Marketing Analytics Manager Supports Digital Marketing, Web Design, and Merchandise Teams Education & Experience
Preferred Educational Level: BA/BS or Master’s degree in Business, Finance, Computer Science or related field Minimum of 4 years' work experience as a Digital Analyst or equivalent position Minimum of 2 years' work experience using website optimization, personalization and A/B testing platform tools Minimum of 2 years' work experience with tag management software (Google Tag Manager) and journey/event tracking Minimum of 2 years' work experience analyzing digital ad campaigns from Google, Facebook or similar Skills
Deep knowledge of Digital Marketing & Analytics tools (Google Analytics, Google Ads, BI Tools, Facebook Ads Manager) Expert proficiency in Excel Experience with testing methodologies, including attribution modeling and A/B testing Preferred intermediate SQL querying ability and understanding of relational databases Ability to clearly explain technical ideas verbally and in writing Strong interpersonal, oral and written communications skills Attention to detail, independent thinker, and ability to recognize patterns and anomalies in data Ability to shift from channel-specific to holistic thinking Ability to manage and prioritize a number of concurrent projects Report automation experience is a plus Experience in a fast-paced retail environment is a plus Familiarity with marketing channel attribution principles, measurement and analysis is a plus To succeed one will need to be
Disciplined and action-oriented to drive results Tenacious and energetic, not just talented Active listener — asks good questions; creative, innovative and an out-of-the-box thinker Benefits
Medical, Dental and Vision Benefits Coverage for Regular Full-Time Associates Employee Discount including a Friends & Family Discount Program Tuition Reimbursement & Education Discounts Paid Time Off for Regular Associates 401K Plan with Company Match Growth Opportunities
At Micro Center, we empower our employees to set their sights high and blaze their own trails. This is a place where your future success and growth are a result of your own efforts and achievements. Our teams are made up of motivated individuals who work hard to advance their careers. Join our team and see how hard work, loyalty, competitive spirit, and an unwavering commitment to the customer can take you and your career to new places. Micro Center is an Equal Opportunity Employer. #appcast Qualifications Skills Behaviors Motivations Education Experience Licenses & Certifications Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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MICRO CENTER
is the nation’s leading computer and electronic device big box retailer. Our technology superstore has an industry-leading 40,000+ selection of premier computer products and the most knowledgeable staff in the business. We are passionate about customer service and developing long-term customer relationships and are looking for those who share these values. Micro Center’s Marketing Team is looking for a
Senior Digital Marketing Analyst
for our Customer Strategy and Analytics Team who can lead digital reporting, dashboarding, and analysis to personalize our customer journeys. The right candidate should have a strong understanding of digital marketing tactics and strategies and be a dynamic storyteller who can provide strong recommendations and insights to personalize our digital customer journeys. Being able to derive a meaningful story with key insights or trends and present that to leadership is critical for this role. If you’re part digital analyst and part business strategist, and you enjoy diving into the data to uncover the “Why,” this is an exciting opportunity to grow with Micro Center’s expanding Marketing team. Major Responsibilities
Work directly with the Customer Strategy and Analytics team to strategize and implement insights that drive strategic decisions Develop regular and ad hoc analysis and reporting rooted in drawing out digital campaign performance insights, optimization, and recommendations to improve KPIs Own the measurement and insights for website optimization and A/B testing Deliver or automate weekly reports to the organization utilizing BI tools including Google Analytics, Bloomreach Customer Data Platform, and Microsoft Excel Lead the overall strategy and execution of web tagging and tag management initiatives, acting as our Google Analytics (Universal Analytics and GA4), Google Tag Manager, and Bloomreach Tag Manager expert Lead continued development of marketing channel attribution analysis Manage & grow consumer-focused analytics practices, staying on top of best-in-breed technologies and vendors Relationships
Reports directly to the Marketing Analytics Manager Supports Digital Marketing, Web Design, and Merchandise Teams Education & Experience
Preferred Educational Level: BA/BS or Master’s degree in Business, Finance, Computer Science or related field Minimum of 4 years' work experience as a Digital Analyst or equivalent position Minimum of 2 years' work experience using website optimization, personalization and A/B testing platform tools Minimum of 2 years' work experience with tag management software (Google Tag Manager) and journey/event tracking Minimum of 2 years' work experience analyzing digital ad campaigns from Google, Facebook or similar Skills
Deep knowledge of Digital Marketing & Analytics tools (Google Analytics, Google Ads, BI Tools, Facebook Ads Manager) Expert proficiency in Excel Experience with testing methodologies, including attribution modeling and A/B testing Preferred intermediate SQL querying ability and understanding of relational databases Ability to clearly explain technical ideas verbally and in writing Strong interpersonal, oral and written communications skills Attention to detail, independent thinker, and ability to recognize patterns and anomalies in data Ability to shift from channel-specific to holistic thinking Ability to manage and prioritize a number of concurrent projects Report automation experience is a plus Experience in a fast-paced retail environment is a plus Familiarity with marketing channel attribution principles, measurement and analysis is a plus To succeed one will need to be
Disciplined and action-oriented to drive results Tenacious and energetic, not just talented Active listener — asks good questions; creative, innovative and an out-of-the-box thinker Benefits
Medical, Dental and Vision Benefits Coverage for Regular Full-Time Associates Employee Discount including a Friends & Family Discount Program Tuition Reimbursement & Education Discounts Paid Time Off for Regular Associates 401K Plan with Company Match Growth Opportunities
At Micro Center, we empower our employees to set their sights high and blaze their own trails. This is a place where your future success and growth are a result of your own efforts and achievements. Our teams are made up of motivated individuals who work hard to advance their careers. Join our team and see how hard work, loyalty, competitive spirit, and an unwavering commitment to the customer can take you and your career to new places. Micro Center is an Equal Opportunity Employer. #appcast Qualifications Skills Behaviors Motivations Education Experience Licenses & Certifications Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr