River Island Clothing Co., Ltd.
Senior Marketing Analyst
River Island Clothing Co., Ltd., Snowflake, Arizona, United States, 85937
Overview
Senior Marketing Analyst — Department: Digital • Employment Type: Permanent - Full Time • Location: Head Office, Chelsea House Responsibilities
Own end-to-end marketing performance measurement, delivering insights across paid, owned, and earned channels. Build and maintain dashboards and reports that clearly communicate campaign effectiveness, ROI, and key KPIs (CAC, LTV, retention, attribution, etc.). Analyse and interpret data from platforms such as Google Ads, Meta Ads, TikTok, Google Analytics (GA4), email/CRM systems (e.g., Salesforce, Klaviyo), and affiliate networks. Partner with CRM teams to evaluate lifecycle marketing performance, segmentation, and audience strategy. Work with marketing and media teams to test, measure, and optimise channel mix and budget allocation. Support advanced attribution modelling and MMM (Marketing Mix Modelling) initiatives where applicable. Translate complex data into simple insights and recommendations for non-technical stakeholders. Identify marginal gains and performance levers across channels and customer touchpoints. Ensure data quality, consistency, and integrity across all marketing and CRM systems. Monitor marketing KPIs on a daily/weekly basis and proactively flag performance issues or opportunities. Qualifications
Strong experience in marketing analytics, ideally in a fast-paced eCommerce, retail environment. Deep understanding of multi-channel marketing performance and platforms – across paid search (Google), paid social (Meta), display, affiliates (AWIN), SEO, and CRM. Advanced proficiency in Excel/Google Sheets and analytics tools such as Google Analytics (GA4), Looker Studio, Tableau, or Power BI. Experience with data extraction using SQL or familiarity with data warehouses (BigQuery, Snowflake). Strong knowledge of attribution models and customer lifecycle metrics (CAC, LTV, churn, etc.). High attention to detail, accuracy, and a passion for uncovering insights in complex datasets. Ability to clearly communicate insights to stakeholders at all levels and influence marketing strategy. Comfortable managing multiple projects simultaneously and working with both technical and creative teams. About Us
We’re a much-loved brand with an exciting future. Our Islanders are a diverse bunch of bright, talented people who love working together – and are proud of the work they do. Progression here can take you in all kinds of directions. This is what a career at River Island is like. And this is where yours starts. This role is based at our Head Office in West London. What we can offer you: Generous 50% staff discount so you can treat yourself to the latest products, and a bargain staff shop on site. Reducing Islanders everyday expenses through discounts, benefits, financial advice, wellbeing solutions and more through Reward Gateway. A free onsite gym, subsidised restaurant & café to fill your needs. Various social events to socialise throughout the year. We support Islanders with all different family setups through enhanced maternity, paternity, adoption & fertility treatment. Flexible working is a given, on top of payday and summer early finish Fridays. Give as you earn scheme, a ‘Giver Island’ day each year and receive matched funding. Support with upskilling through on the job training and qualifications. A succession plan if you want to progress. A generous bonus scheme & private pension plan. The option to opt in for healthcare through AXA. 25 days paid holiday, exclusive of Bank Holidays, with the option to purchase additional holiday twice a year. Keeping You Safe
At River Island we are committed to the safeguarding of all our employees regardless of age or job role. We promote equality of opportunity and welcome applications from individuals of diverse backgrounds. We will consider flexible working requests for all roles unless operational requirements prevent otherwise. To learn more about our hiring process, please review our process details.
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Senior Marketing Analyst — Department: Digital • Employment Type: Permanent - Full Time • Location: Head Office, Chelsea House Responsibilities
Own end-to-end marketing performance measurement, delivering insights across paid, owned, and earned channels. Build and maintain dashboards and reports that clearly communicate campaign effectiveness, ROI, and key KPIs (CAC, LTV, retention, attribution, etc.). Analyse and interpret data from platforms such as Google Ads, Meta Ads, TikTok, Google Analytics (GA4), email/CRM systems (e.g., Salesforce, Klaviyo), and affiliate networks. Partner with CRM teams to evaluate lifecycle marketing performance, segmentation, and audience strategy. Work with marketing and media teams to test, measure, and optimise channel mix and budget allocation. Support advanced attribution modelling and MMM (Marketing Mix Modelling) initiatives where applicable. Translate complex data into simple insights and recommendations for non-technical stakeholders. Identify marginal gains and performance levers across channels and customer touchpoints. Ensure data quality, consistency, and integrity across all marketing and CRM systems. Monitor marketing KPIs on a daily/weekly basis and proactively flag performance issues or opportunities. Qualifications
Strong experience in marketing analytics, ideally in a fast-paced eCommerce, retail environment. Deep understanding of multi-channel marketing performance and platforms – across paid search (Google), paid social (Meta), display, affiliates (AWIN), SEO, and CRM. Advanced proficiency in Excel/Google Sheets and analytics tools such as Google Analytics (GA4), Looker Studio, Tableau, or Power BI. Experience with data extraction using SQL or familiarity with data warehouses (BigQuery, Snowflake). Strong knowledge of attribution models and customer lifecycle metrics (CAC, LTV, churn, etc.). High attention to detail, accuracy, and a passion for uncovering insights in complex datasets. Ability to clearly communicate insights to stakeholders at all levels and influence marketing strategy. Comfortable managing multiple projects simultaneously and working with both technical and creative teams. About Us
We’re a much-loved brand with an exciting future. Our Islanders are a diverse bunch of bright, talented people who love working together – and are proud of the work they do. Progression here can take you in all kinds of directions. This is what a career at River Island is like. And this is where yours starts. This role is based at our Head Office in West London. What we can offer you: Generous 50% staff discount so you can treat yourself to the latest products, and a bargain staff shop on site. Reducing Islanders everyday expenses through discounts, benefits, financial advice, wellbeing solutions and more through Reward Gateway. A free onsite gym, subsidised restaurant & café to fill your needs. Various social events to socialise throughout the year. We support Islanders with all different family setups through enhanced maternity, paternity, adoption & fertility treatment. Flexible working is a given, on top of payday and summer early finish Fridays. Give as you earn scheme, a ‘Giver Island’ day each year and receive matched funding. Support with upskilling through on the job training and qualifications. A succession plan if you want to progress. A generous bonus scheme & private pension plan. The option to opt in for healthcare through AXA. 25 days paid holiday, exclusive of Bank Holidays, with the option to purchase additional holiday twice a year. Keeping You Safe
At River Island we are committed to the safeguarding of all our employees regardless of age or job role. We promote equality of opportunity and welcome applications from individuals of diverse backgrounds. We will consider flexible working requests for all roles unless operational requirements prevent otherwise. To learn more about our hiring process, please review our process details.
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