Peaden Air Conditioning Plumbing and Electrical
Marketing Director
Peaden Air Conditioning Plumbing and Electrical, Fort Walton Beach, Florida, us, 32549
Overview
Peaden is a
trusted, family-owned company
that has proudly served the Florida Panhandle for
over 60 years . As a cornerstone of the community, we've built a legacy of
integrity, craftsmanship, and 5-star customer service
across HVAC, plumbing, and electrical services. As we expand into a new era of innovation and digital growth, we're looking for a
visionary and results-driven Marketing Director
to lead the charge. This is a unique opportunity to help shape the future of a well-established company through cutting-edge marketing strategies,
AI integration , and
membership program expansion
- all while staying true to the values that made us a household name. Key Responsibilities
Lead Generation & Strategy:
Develop and execute innovative marketing strategies that generate consistent, high-quality leads in HVAC, plumbing, and electrical service verticals. SEO & Digital Domination:
Own the company's digital presence with advanced SEO strategies, local search optimization, SEM, and PPC campaigns. Ensure we're the first name customers see in the Florida Panhandle. Brand Building & Legacy Marketing:
Enhance our already strong brand as a 5-star, family-owned business built on decades of trust. Use storytelling and community-focused messaging to reinforce our legacy. Membership Growth:
Launch and scale marketing campaigns that grow our customer membership program, emphasizing recurring value and customer loyalty. AI-Powered Marketing & Automation:
Integrate AI and marketing automation tools to streamline lead nurturing, personalize campaigns, and gain real-time insights for smarter decisions. Content & Social Media Strategy:
Oversee educational and engaging content creation, including video, blogs, and social media to drive visibility and authority in the trades. Team Leadership & Cross-Department Collaboration:
Manage and mentor the marketing team while collaborating with operations, sales, and service teams to ensure marketing efforts are aligned with business goals. Performance Analysis & Budget Management:
Track KPIs, analyze marketing ROI, and manage the marketing budget with a focus on data-backed decision-making. Qualifications
Bachelor's degree in Marketing, Business, or related field (MBA preferred). 7+ years of digital marketing experience, with at least 3 years in a leadership role. Proven expertise in
SEO ,
SEM ,
social media ,
email marketing , and
content strategy . Deep understanding of
marketing analytics ,
conversion tracking , and
lead funnels . Passion for innovation and continuous improvement. Excellent leadership, communication, and team-building skills. Experience in the home services industry is a big plus. Preferred Skills
Familiarity with tools like
ServiceTitan ,
HubSpot ,
Google Ads ,
Meta Business Suite , or other CRM/automation platforms. Experience growing
subscription or membership-based services . Strong grasp of AI tools for predictive analytics, chatbots, and personalized marketing. Deep understanding of local market dynamics in the Florida Panhandle.
#J-18808-Ljbffr
Peaden is a
trusted, family-owned company
that has proudly served the Florida Panhandle for
over 60 years . As a cornerstone of the community, we've built a legacy of
integrity, craftsmanship, and 5-star customer service
across HVAC, plumbing, and electrical services. As we expand into a new era of innovation and digital growth, we're looking for a
visionary and results-driven Marketing Director
to lead the charge. This is a unique opportunity to help shape the future of a well-established company through cutting-edge marketing strategies,
AI integration , and
membership program expansion
- all while staying true to the values that made us a household name. Key Responsibilities
Lead Generation & Strategy:
Develop and execute innovative marketing strategies that generate consistent, high-quality leads in HVAC, plumbing, and electrical service verticals. SEO & Digital Domination:
Own the company's digital presence with advanced SEO strategies, local search optimization, SEM, and PPC campaigns. Ensure we're the first name customers see in the Florida Panhandle. Brand Building & Legacy Marketing:
Enhance our already strong brand as a 5-star, family-owned business built on decades of trust. Use storytelling and community-focused messaging to reinforce our legacy. Membership Growth:
Launch and scale marketing campaigns that grow our customer membership program, emphasizing recurring value and customer loyalty. AI-Powered Marketing & Automation:
Integrate AI and marketing automation tools to streamline lead nurturing, personalize campaigns, and gain real-time insights for smarter decisions. Content & Social Media Strategy:
Oversee educational and engaging content creation, including video, blogs, and social media to drive visibility and authority in the trades. Team Leadership & Cross-Department Collaboration:
Manage and mentor the marketing team while collaborating with operations, sales, and service teams to ensure marketing efforts are aligned with business goals. Performance Analysis & Budget Management:
Track KPIs, analyze marketing ROI, and manage the marketing budget with a focus on data-backed decision-making. Qualifications
Bachelor's degree in Marketing, Business, or related field (MBA preferred). 7+ years of digital marketing experience, with at least 3 years in a leadership role. Proven expertise in
SEO ,
SEM ,
social media ,
email marketing , and
content strategy . Deep understanding of
marketing analytics ,
conversion tracking , and
lead funnels . Passion for innovation and continuous improvement. Excellent leadership, communication, and team-building skills. Experience in the home services industry is a big plus. Preferred Skills
Familiarity with tools like
ServiceTitan ,
HubSpot ,
Google Ads ,
Meta Business Suite , or other CRM/automation platforms. Experience growing
subscription or membership-based services . Strong grasp of AI tools for predictive analytics, chatbots, and personalized marketing. Deep understanding of local market dynamics in the Florida Panhandle.
#J-18808-Ljbffr