Growth Marketing Manager Job at Merit America in Washington

Overview

The Growth Marketing Manager will execute strategic and high-impact cross-functional initiatives that drive learner acquisition and engagement while addressing tactical and strategic gaps across the marketing team. This role is ideal for a proactive marketer who thrives in a fast-paced environment and enjoys leading special projects that span across teams, including referral programs, research, review campaigns, events, and cross-team marketing initiatives to amplify brand visibility through learner-first marketing execution. The Growth Marketing Manager reports to the Managing Director of Growth Marketing and works with communications, growth, and admissions teams across Merit America.

Responsibilities

• 50% — Cross Functional Growth Initiatives: Execute high-impact marketing initiatives that drive learner acquisition (referral program management, review collection campaigns, rapid-response marketing efforts); design and launch targeted experiments to test new acquisition channels, messaging approaches, and conversion optimization; manage time-sensitive campaigns requiring quick turnaround and cross-team coordination.
• 25% — Cross-Team Partnership & Project Support: Partner with Paid Media, Product Marketing, Lifecycle, and Field Marketing teams to accelerate strategic projects and provide operational support during peak periods; collaborate with the Managing Director of Growth Marketing to evaluate new opportunities and determine optimal execution strategies; lead cross-departmental projects requiring marketing expertise and stakeholder alignment.
• 25% — Rapid Initiatives & Performance Insights: Track, analyze, and report on key performance metrics for growth initiatives; monitor full-funnel marketing performance to identify optimization opportunities and potential issues; ensure marketing efforts maintain learner-centric messaging and mission-aligned brand presence across touchpoints.

Qualifications

Must Haves for the Role:

• Marketing Experience & Strategy: 3–5 years executing marketing campaigns, managing cross-functional projects, and driving measurable growth outcomes in fast-paced environments.
• Data-Driven Decision Making: Proven ability to analyze performance metrics, identify optimization opportunities, and translate insights into actionable marketing strategies.
• Cross-Functional Collaboration: Experience partnering with multiple teams to execute initiatives, manage competing priorities, and drive projects from concept to completion.
• Agility & Execution: Track record of managing rapid-response campaigns, time-sensitive initiatives, and adapting quickly to changing business needs.
• Communication & Project Management: Strong organizational skills with ability to communicate effectively across stakeholders and manage multiple concurrent projects.

Must Haves for Everyone at Merit America:

• Committed to Merit America's mission to pave pathways to family-sustaining careers, break the poverty cycle, and create upward mobility for low-wage workers.
• Demonstrated history of embodying our values, which inform our work and drive our organization's culture.
• Shared sense of responsibility and ownership for our collective work in making a positive impact on the community we support, true to our value of Win & Lose Together.
• Committed to continuous learning and growth in advancing inclusive excellence and closing gaps across lines of difference.
• Passionate about fostering a workplace culture that embraces and values individual differences, aligned with our core value of inclusivity.

Nice to Have:

• Experience in nonprofit or mission-driven marketing
• Familiarity with tools like Asana, HubSpot, or Airtable
• Prior experience managing referral or review platforms

Other Logistics

• This position is full-time: 4-day work week (Fridays are an operating day if there is a holiday closure during the week)
• Location: Remote
• Salary: $122,300.00/yr

Our goal is to have competitive and equitable compensation. We have a market-based compensation approach, benchmarking against reputable data sources and comparable non-profit organizations.

Remote Work & Sponsorship

Candidates must reside within the 50 states or District of Columbia and have full authorization to work in the 50 U.S. states & the District of Columbia. Merit America does not offer employment visa sponsorship.

Equal Opportunity & Compliance

Building an inclusive, high-performing team that is diverse across lines of personal identity is integral to our success and we are proud to be an equal opportunity employer. We do not discriminate against any job applicant or employee because of race, ethnicity, color, religion, national origin, sex, disability status, genetics, protected veteran status, gender identity or expression, sexual orientation, age or any other characteristic protected by federal, state or local laws. We actively strive to develop and maintain workspaces that are fully inclusive and encourage candidates from underrepresented groups to apply.

Fair Chance Ordinance: Applicants who have arrest or conviction records in unincorporated areas of Los Angeles County will be considered in accordance with the state's fair chance ordinance law. E-Verify: This employer participates in E-Verify and will provide Form I-9 information to confirm work authorization. The employer will provide instructions for resolving any issues before action is taken following an offer and completion of I-9.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Professional Training and Coaching