Social Media & Marketing Director

The Manhattan Psychotherapy Collective is a modern, boutique psychotherapy practice seeking a part-time Marketing Director to lead and execute marketing strategy across two growing brands: The Manhattan Psychotherapy Collective (our group practice) @therapydebbie (our founder’s personal brand, focused on consulting and partnerships) This role is perfect for someone with real marketing experience who’s excited to bring creativity, strategy, and structure to a wellness-forward brand with a strong social media presence. What You'll Do: Support content strategy to grow engagement and brand partnerships Develop at least 5 posts/videos per week Stay ahead of social media trends, audio, memes, and engagement tactics and bring them into our brand strategy Plan and execute community events and partnership outreach to increase offline visibility Track performance, experiment, and refine — with an eye on growing engagement, reach, and client inquiries Draft 2 SEO-informed blog posts per month (with brand voice guidance) Write and send monthly newsletter across practice + personal brand Conduct market research on target demographic to inform content strategy Meet with our founder on a biweekly basis for marketing strategy "think tank" Develop and optimize Meta ads Develop ad hoc marketing materials like flyers and pamphlets This Role Is For You If... You have 2+ years of marketing experience (agency, in-house, or freelance) You’re fluent in Instagram, TikTok, Canva, and email marketing platforms (Flodesk, Hubspot) You understand how to craft a brand aesthetic that’s elevated, modern, and wellness-forward You’re organized, proactive, and comfortable leading strategy while also executing day-to-day content You’re NYC-based and able to attend and lead in-person events and filming sessions You’re passionate about wellness and open to learning the therapy/psychology side — no clinical background required You're a self-starter who loves working independently while still operating as part of a larger team You're fluent in the Gen-Z and Millennial women's marketing landscape Logistics & Compensation Part-time, W2 hourly role $20/hour, ~20 hours/week Hybrid: Mostly remote, with in-person filming days, team events, and community events in NYC Includes 90-day trial period to ensure mutual fit. After trial, potential to expand the scope and revisit compensation. To Apply, Please Send the Following to debbie@manhattanpsychotherapy.co: Your resume A portfolio with 2-3 samples of past work (social posts, reels, newsletters, campaigns) A mock "strategy snapshot" that includes: 1 content idea for @therapydebbie, 1 content idea for @manhattanpsychotherapy, and a brief paragraph on how you'd grow a modern wellness brand's reach and engagement.

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