VP, Retail Marketing and Development

Key Responsibilities: • Strategic leader for Sony Consumer Products (Hardlines, Softlines and Publishing) at retail accounts such as Walmart, Target, Amazon, Hot Topic, Five Below and others. • Responsible for building and driving Multi-Category Program Development – from ideation and strategy to executional tactics, to achieve/support organizational objectives for market share, volume, revenue, operating income and brand awareness. • Leads presentations with key entertainment councils at mass retail accounts to drive support for key Sony Pictures initiatives. • Cultivates and fosters strong working relationships with retailer buyers, marketing managers, and key agencies/suppliers • Ability to influence the account by selling-in key programs • Applies financial acumen and analytical skills to build a successful strategy • Manages marketing programs including digital/social campaigns and in-store events that cross multiple business segments and IP for Sony film and television franchises for the consumer products department • Works comfortably with licensees and specific category experience in Hardlines, Softlines and/or Publishing • Responsible for the retail development budget of assigned accounts and ensuring that the revenue goals are being achieved Education and Experience Requirements: • A bachelor’s degree is required, MBA preferred • 8-10+ years of Retail Development experience and industry knowledge • Experience within the consumer brand/CPG space highly preferred • Cross category programs and experience highly preferred • A strong understanding of key Softlines and toy categories is highly preferred • Experience with managing publicity, digital and retail marketing campaigns as part of programs • Exceptional communication skills (both written and verbal) is required. • Proven presentation skills with executive presence and leadership; ability to appropriately influence and drive results with key stakeholders • Proven track record of developing and presenting a compelling marketing strategy and content presentation at a buyer/marketing manager level meeting • Travel required. Microsoft Office fluency including PowerPoint is critical.

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