Marketing Director

Marketing Director Duties & Responsibilities Create and implement annual and quarterly marketing strategies, budgets, and campaign calendars for all venues and business units, including Private Event lead generation. Define and steward brand vision, positioning, and direction in collaboration with executive leadership and agency partners. Translate high-level goals into actionable campaigns, timelines, and KPIs. Conduct market research and competitor analysis to inform strategy and stay ahead of industry trends. Branding Ensure brand integrity and consistency across all platforms, campaigns, and collateral. Provide direction for new venue openings, rebrands, and loyalty programs. Advertising & Media Oversee digital advertising strategy and execution (Google Ads, Meta, TikTok, programmatic, etc.), providing budgets and direction to agency partners. Negotiate and manage contracts for print, digital, and partnership advertising opportunities. Review campaign performance and deliver insights/recommendations to senior leadership. Analytics & Reporting Define KPIs and oversee department-wide analytics. Deliver monthly performance dashboards to senior leadership, covering revenue impact, campaign ROI, guest acquisition/retention, and digital engagement. Direct Coordinators in gathering raw analytics; synthesize data into insights and recommendations. Social Media & Websites Oversee overall social strategy, influencer initiatives, and platform growth plans. Approve content calendars, captions, and creative assets prepared by Coordinators. Direct website strategy, SEO priorities, and ADA compliance. Ensure review platforms and online listings are properly maintained by Coordinators. Email & CRM Set strategy for CRM growth, segmentation, and campaign objectives. Oversee execution of email campaigns. Review performance reports and optimize future campaigns. Promotions & Special Events Lead ideation of promotions, venue special events, and campaigns that drive revenue and awareness. Assign execution and tracking responsibilities to Coordinators and venue teams. Qualifications Education: Bachelor’s degree in marketing, communications, or related field preferred. Experience: Must have 5+ years progressive marketing experience, including 3+ years in hospitality/full-service restaurant marketing. Proven leadership and team management required. Expertise in digital marketing, CRM, SEO/SEM, social media, influencer, PR, promotions, and events. Strong ability to interpret analytics and pivot strategy accordingly. Proficiency in Microsoft 365, Asana/Basecamp, HubSpot (or similar CRM), Google Ads, Meta Ads. Working knowledge of Adobe Illustrator/InDesign preferred. Exceptional organizational and project management skills. Strong communication and leadership skills, with a proactive and adaptable approach. Seniority level

Director Employment type

Full-time Job function

Marketing and Sales

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