Affordable Luxury Group
Company Description:
Established in 2014, Affordable Luxury Group is a leading global handbag company, home to a portfolio of beloved and admired brands: ???? ???? ???? ???? ???? and American Leather Co.
Our strength lies in the unique DNA and foundation of each brand, and the passion of our people to continue building them responsibly.
Affordable Luxury Group prioritizes responsible & ethical sourcing, using environmentally friendly materials and processes. Our brands are proud members of the Leather Working Group, which ensures that the materials being sourced meet the highest environmental standards.
With hard work comes recognition; in 2018, 2019, 2020, 2022, and 2024 the Company landed on the prestigious Inc. 5000 list of America’s Fastest Growing Private Companies.
About The Role:
We’re looking for a dynamic, forward-thinking
VP of Brand Marketing Creative
to lead the creative marketing vision of our brand. This role is a hybrid of brand stewardship and performance-driven marketing – equal parts creative storyteller, digital strategist, and inspiring leader. You’ll own how our brand shows up in the world – visually, emotionally, and commercially. If you’re someone who can concept a shoot
and
break down ROAS, this is the role for you. This role is Hybrid and requires 3 days in the office (Tuesday, Wednesday, Thursday), based conveniently in Midtown near the Empire State Building. Key Responsibilities: Creative & Brand Leadership Define and lead creative direction for all branded content and campaigns across digital, print, retail, and social Oversee all brand storytelling, visual identity, and copy tone to ensure consistent expression of our DNA Drive ideation and execution of seasonal campaigns, photoshoots, and product storytelling Lead internal and external creative teams (including freelancers and agencies) to bring campaign visions to life Stay ahead of cultural and design trends to keep our brands fresh, modern, and relevant Marketing Strategy & Growth Develop and execute 360° marketing strategies across digital, social, influencer, email, PR, events, and retail Manage and optimize digital marketing efforts (SEO, paid media, CRM, influencer programs, etc.) Guide strategic segmentation, customer journey mapping, and performance marketing optimization Collaborate with Sales, Product Development, and Design to align go-to-market strategy Team & Agency Management Lead and inspire a team of marketing and creative professionals across disciplines Manage relationships with external media, digital, and creative agencies to ensure efficiency and excellence Monitor and report on key performance metrics across brand awareness, engagement, and revenue Set and manage budgets across marketing and creative initiatives What We’re Looking For: 5–10 years of experience in senior creative or marketing roles, ideally in fashion, beauty, or lifestyle brands Proven experience leading both brand storytelling and digital performance campaigns Strong eye for design and storytelling, with experience directing shoots and campaign execution Proficiency with digital platforms (Meta, Google, Klaviyo, Shopify, etc.) and marketing analytics Experience scaling a DTC business and working cross-functionally with product and sales Creative thinker with strong strategic, analytical, and communication skills Team player with a collaborative spirit, who thrives in a fast-paced, growing environment A passion for women’s fashion and accessories – and the ability to connect with the customer emotionally and visually What We Offer Health, dental, and vision benefits Paid parental leave 401(k) A strong team culture that fosters ongoing growth opportunities A stable, growing family-owned company that looks after its employees
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VP of Brand Marketing Creative
to lead the creative marketing vision of our brand. This role is a hybrid of brand stewardship and performance-driven marketing – equal parts creative storyteller, digital strategist, and inspiring leader. You’ll own how our brand shows up in the world – visually, emotionally, and commercially. If you’re someone who can concept a shoot
and
break down ROAS, this is the role for you. This role is Hybrid and requires 3 days in the office (Tuesday, Wednesday, Thursday), based conveniently in Midtown near the Empire State Building. Key Responsibilities: Creative & Brand Leadership Define and lead creative direction for all branded content and campaigns across digital, print, retail, and social Oversee all brand storytelling, visual identity, and copy tone to ensure consistent expression of our DNA Drive ideation and execution of seasonal campaigns, photoshoots, and product storytelling Lead internal and external creative teams (including freelancers and agencies) to bring campaign visions to life Stay ahead of cultural and design trends to keep our brands fresh, modern, and relevant Marketing Strategy & Growth Develop and execute 360° marketing strategies across digital, social, influencer, email, PR, events, and retail Manage and optimize digital marketing efforts (SEO, paid media, CRM, influencer programs, etc.) Guide strategic segmentation, customer journey mapping, and performance marketing optimization Collaborate with Sales, Product Development, and Design to align go-to-market strategy Team & Agency Management Lead and inspire a team of marketing and creative professionals across disciplines Manage relationships with external media, digital, and creative agencies to ensure efficiency and excellence Monitor and report on key performance metrics across brand awareness, engagement, and revenue Set and manage budgets across marketing and creative initiatives What We’re Looking For: 5–10 years of experience in senior creative or marketing roles, ideally in fashion, beauty, or lifestyle brands Proven experience leading both brand storytelling and digital performance campaigns Strong eye for design and storytelling, with experience directing shoots and campaign execution Proficiency with digital platforms (Meta, Google, Klaviyo, Shopify, etc.) and marketing analytics Experience scaling a DTC business and working cross-functionally with product and sales Creative thinker with strong strategic, analytical, and communication skills Team player with a collaborative spirit, who thrives in a fast-paced, growing environment A passion for women’s fashion and accessories – and the ability to connect with the customer emotionally and visually What We Offer Health, dental, and vision benefits Paid parental leave 401(k) A strong team culture that fosters ongoing growth opportunities A stable, growing family-owned company that looks after its employees
#J-18808-Ljbffr