Fivetran
About the Role
Fivetran is building data pipelines to power the modern data stack for thousands of companies. Do you thrive in a fast-paced environment where you can directly impact pipeline and revenue growth? Are you passionate about developing strategic marketing initiatives tailored to high-value accounts? Our Revenue Marketing team for customer expansion at Fivetran is searching for a seasoned Senior Account Based Marketing Manager to join our growing team. In this role, you will drive target account engagement, account expansion, and pipeline acceleration for our most strategic customer accounts in the Strategic Expansion segment. You will partner with Sales, Business Development, Customer Marketing, Regional Marketing, Digital, and Demand Generation teams to develop and execute data-driven ABM campaigns that nurture relationships and accelerate deals. This is a full-time, hybrid position based out of our Denver, CO or Oakland, CA offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team. Technologies Youll Use
DemandBase, Rollworks, Webflow, Marketo, Mutiny, Postal.io, SFDC, and Looker What Youll Do
Partner with sales to prioritize high-value target accounts and expansion opportunities. Utilize account plans to outline key decision-makers, buying committee dynamics, and specific business challenges for named, Tier 1 accounts. Craft compelling, multi-channel ABM campaigns designed to engage target accounts across all stages of the buyer's journey. Manage the personalization and distribution of high-quality content (e.g., white papers, case studies, webinars) and creation of custom microsites tailored to the specific needs of target accounts. Leverage campaign performance data, customer insights, product adoption metrics, and buying signals to refine strategies and deliver more personalized, impactful ABM programs. Create targeted 1:1, 1:few and 1:many ABM campaigns to build awareness, increase engagement, create new opportunities, and mature pipeline targeting new lines of business, subsidiaries and other upsell opportunities within top strategic customer accounts. Analyze campaign performance using marketing analytics tools and recommend data-driven optimizations for continuous improvement. Measure and report on the ROI of ABM programs, demonstrating the impact on pipeline generation and revenue growth. Stay up-to-date on the latest ABM trends and best practices. Skills Were Looking For
5+ years of experience in B2B marketing, preferably with a strong focus on ABM. Proven track record of developing, executing and tracking successful ABM campaigns that drive pipeline and revenue in enterprise accounts, including but not limited to Display, Email, Chat, 1:1 Events, and Gifting campaigns. In-depth knowledge of the ABM methodology and best practices. Strong understanding of buyer personas, journey mapping, and account-based orchestration. Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders. Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Data-driven approach with a knack for translating data insights into actionable marketing strategies. Bonus Skills
Demandbase Certification Compensation and Benefits
Denver Pay Range: $123,600 — $154,500 USD 100% employer-paid medical insurance Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off RSU stock grants Professional development and training opportunities Company virtual happy hours, free food, and fun team-building activities Monthly cell phone stipend Access to a mental health support platform for all covered employees Equal Opportunity Employer notices and related statements apply. | The pay range is subject to change and may vary by location. Your recruiter can share more about the specific pay range for your location during the hiring process. Fivetran promotes diversity, equity, inclusion and belonging. For more information about our culture and benefits by region, please contact your recruiter or visit our site. If you require accommodations at any stage of the process due to a disability or medical condition, please submit your request so we can support you in a fair and accessible interview experience.
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Fivetran is building data pipelines to power the modern data stack for thousands of companies. Do you thrive in a fast-paced environment where you can directly impact pipeline and revenue growth? Are you passionate about developing strategic marketing initiatives tailored to high-value accounts? Our Revenue Marketing team for customer expansion at Fivetran is searching for a seasoned Senior Account Based Marketing Manager to join our growing team. In this role, you will drive target account engagement, account expansion, and pipeline acceleration for our most strategic customer accounts in the Strategic Expansion segment. You will partner with Sales, Business Development, Customer Marketing, Regional Marketing, Digital, and Demand Generation teams to develop and execute data-driven ABM campaigns that nurture relationships and accelerate deals. This is a full-time, hybrid position based out of our Denver, CO or Oakland, CA offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team. Technologies Youll Use
DemandBase, Rollworks, Webflow, Marketo, Mutiny, Postal.io, SFDC, and Looker What Youll Do
Partner with sales to prioritize high-value target accounts and expansion opportunities. Utilize account plans to outline key decision-makers, buying committee dynamics, and specific business challenges for named, Tier 1 accounts. Craft compelling, multi-channel ABM campaigns designed to engage target accounts across all stages of the buyer's journey. Manage the personalization and distribution of high-quality content (e.g., white papers, case studies, webinars) and creation of custom microsites tailored to the specific needs of target accounts. Leverage campaign performance data, customer insights, product adoption metrics, and buying signals to refine strategies and deliver more personalized, impactful ABM programs. Create targeted 1:1, 1:few and 1:many ABM campaigns to build awareness, increase engagement, create new opportunities, and mature pipeline targeting new lines of business, subsidiaries and other upsell opportunities within top strategic customer accounts. Analyze campaign performance using marketing analytics tools and recommend data-driven optimizations for continuous improvement. Measure and report on the ROI of ABM programs, demonstrating the impact on pipeline generation and revenue growth. Stay up-to-date on the latest ABM trends and best practices. Skills Were Looking For
5+ years of experience in B2B marketing, preferably with a strong focus on ABM. Proven track record of developing, executing and tracking successful ABM campaigns that drive pipeline and revenue in enterprise accounts, including but not limited to Display, Email, Chat, 1:1 Events, and Gifting campaigns. In-depth knowledge of the ABM methodology and best practices. Strong understanding of buyer personas, journey mapping, and account-based orchestration. Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders. Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Data-driven approach with a knack for translating data insights into actionable marketing strategies. Bonus Skills
Demandbase Certification Compensation and Benefits
Denver Pay Range: $123,600 — $154,500 USD 100% employer-paid medical insurance Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off RSU stock grants Professional development and training opportunities Company virtual happy hours, free food, and fun team-building activities Monthly cell phone stipend Access to a mental health support platform for all covered employees Equal Opportunity Employer notices and related statements apply. | The pay range is subject to change and may vary by location. Your recruiter can share more about the specific pay range for your location during the hiring process. Fivetran promotes diversity, equity, inclusion and belonging. For more information about our culture and benefits by region, please contact your recruiter or visit our site. If you require accommodations at any stage of the process due to a disability or medical condition, please submit your request so we can support you in a fair and accessible interview experience.
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