CoStar Group, Inc.
Senior Campaign Marketing Manager, Apartments.com
CoStar Group, Inc., Atlanta, Georgia, United States, 30383
Overview
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. Apartments.com is the nation’s #1 rental marketplace for owners, property managers and consumers, providing a platform to market property listings and access the industry’s most comprehensive virtual tools. Role Description: Apartments.com is looking for a Lead Campaign Marketing Manager to lead and execute multi-channel marketing campaigns for prospects and clients at various stages of their Apartments.com lifecycle. This role will work across the business and collaborate with multiple teams to inform campaigns that drive inbound demand and generate new, upgrade, and cross-sell revenue. This position reports directly to the Senior Director of Marketing for B2B (multifamily). Responsibilities
Lead strategy, calendar and execution of Apartments.com Industry Marketing brand campaigns and Mid Market business campaigns Lead cross-functional planning to support national campaigns across digital, print, email, direct mail functions Collaborate with internal and external creative resources to design and execute marketing tactics Ensure consistency of message and brand in digital, print, email, and direct mail marketing tactics Identify appropriate audiences for relevant campaigns, collaborating with analytics team to pull and refine target lists Work directly with direct mail vendor and internal email and digital marketing and email teams to deliver tactics Monitor competitive activity, campaigns and messaging to identify opportunities for Apartments.com to continue communicating our value proposition relative to the competition Translate market and customer research into insights that help inform campaign needs and content Partner with legal counsel where needed to review and edit campaign content Track campaign results to identify best practices and opportunities to improve performance and ROI Report campaign progress, execution, and results to sales, product and marketing leadership Maintain responsibility for project timelines and budgets Basic Qualifications
Bachelor’s degree from an accredited, not-for-profit University or College in Business Administration, Communications, Marketing or other relevant fields 10+ years of work experience in business, marketing communications or related professional area Experienced B2B marketer Proven ability to lead and manage multiple lifecycle marketing campaigns Experience converting business and marketing strategy into creative strategy and execution Proficient in Microsoft Office (Excel, Word, PowerPoint), working knowledge of Pardot and Salesforce (Marketing Cloud) Preferred Qualifications
MBA preferred Knowledge/experience of multifamily industry a plus Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator) a plus Personable professional with solid business acumen, ability to clearly communicate objectives and outcomes with marketing leaders and cross-functional teams, and present material to a variety of audiences Proven experience developing, launching, and managing cross-functional and strategic initiatives Strong project management skills including a demonstrated ability to deliver against aggressive deadlines and juggle multiple tasks and projects through cross-functional teams and external agencies Organized with a strong attention to detail, knows how to prioritize and effectively manage multiple projects in a dynamic and fast-paced environment Team player who is collaborative, positive and proactive with constructive attitude towards problem solving What’s in it for you?
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives and invest in your professional and academic growth with internal training and tuition reimbursement. Our benefits package includes medical/vision/dental/prescription, life, legal and supplementary insurance, mental health counseling, commuter benefits, 401(k) with matching, employee stock purchase plan, paid time off, tuition reimbursement, on-site fitness options, and more. CoStar Group supports Diversity, Equity, and Inclusion and offers resources and programs to support employees. EEO / Accommodation
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses. If you require a reasonable accommodation to apply, contact recruiting@costargroup.com or 1-855-840-1715. This position may require eligibility to work in the United States; visa sponsorship is not available.
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CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. Apartments.com is the nation’s #1 rental marketplace for owners, property managers and consumers, providing a platform to market property listings and access the industry’s most comprehensive virtual tools. Role Description: Apartments.com is looking for a Lead Campaign Marketing Manager to lead and execute multi-channel marketing campaigns for prospects and clients at various stages of their Apartments.com lifecycle. This role will work across the business and collaborate with multiple teams to inform campaigns that drive inbound demand and generate new, upgrade, and cross-sell revenue. This position reports directly to the Senior Director of Marketing for B2B (multifamily). Responsibilities
Lead strategy, calendar and execution of Apartments.com Industry Marketing brand campaigns and Mid Market business campaigns Lead cross-functional planning to support national campaigns across digital, print, email, direct mail functions Collaborate with internal and external creative resources to design and execute marketing tactics Ensure consistency of message and brand in digital, print, email, and direct mail marketing tactics Identify appropriate audiences for relevant campaigns, collaborating with analytics team to pull and refine target lists Work directly with direct mail vendor and internal email and digital marketing and email teams to deliver tactics Monitor competitive activity, campaigns and messaging to identify opportunities for Apartments.com to continue communicating our value proposition relative to the competition Translate market and customer research into insights that help inform campaign needs and content Partner with legal counsel where needed to review and edit campaign content Track campaign results to identify best practices and opportunities to improve performance and ROI Report campaign progress, execution, and results to sales, product and marketing leadership Maintain responsibility for project timelines and budgets Basic Qualifications
Bachelor’s degree from an accredited, not-for-profit University or College in Business Administration, Communications, Marketing or other relevant fields 10+ years of work experience in business, marketing communications or related professional area Experienced B2B marketer Proven ability to lead and manage multiple lifecycle marketing campaigns Experience converting business and marketing strategy into creative strategy and execution Proficient in Microsoft Office (Excel, Word, PowerPoint), working knowledge of Pardot and Salesforce (Marketing Cloud) Preferred Qualifications
MBA preferred Knowledge/experience of multifamily industry a plus Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator) a plus Personable professional with solid business acumen, ability to clearly communicate objectives and outcomes with marketing leaders and cross-functional teams, and present material to a variety of audiences Proven experience developing, launching, and managing cross-functional and strategic initiatives Strong project management skills including a demonstrated ability to deliver against aggressive deadlines and juggle multiple tasks and projects through cross-functional teams and external agencies Organized with a strong attention to detail, knows how to prioritize and effectively manage multiple projects in a dynamic and fast-paced environment Team player who is collaborative, positive and proactive with constructive attitude towards problem solving What’s in it for you?
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives and invest in your professional and academic growth with internal training and tuition reimbursement. Our benefits package includes medical/vision/dental/prescription, life, legal and supplementary insurance, mental health counseling, commuter benefits, 401(k) with matching, employee stock purchase plan, paid time off, tuition reimbursement, on-site fitness options, and more. CoStar Group supports Diversity, Equity, and Inclusion and offers resources and programs to support employees. EEO / Accommodation
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses. If you require a reasonable accommodation to apply, contact recruiting@costargroup.com or 1-855-840-1715. This position may require eligibility to work in the United States; visa sponsorship is not available.
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