Axon Enterprise
Senior Marketing Manager, Web Strategy & Experience
Axon Enterprise, Scottsdale, Arizona, us, 85261
Scottsdale, Arizona, United States
Join Axon and be a Force for Good.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact
You’ll partner across Brand, Growth, Product Marketing, and Web Engineering to elevate how we think about the site as a platform. This is a high-accountability, high-impact role for a systems thinker who can zoom between strategy, UX, content, and analytics to make our site work harder and smarter. What You’ll Do
Job Level:
Individual Contributor (Program Lead) Reports to:
Director, Head of Marketing Strategy & Operations Location:
Denver/Boulder or Scottsdale or Seattle This role is based out of our Denver, Scottsdale or Seattle location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success. Own the strategy, roadmap, and performance of Axon.com Continue to build and optimize Axon.com to be a powerful lead-generation machine for all business segments Develop and lead CRO and testing programs for the website and campaign landing pages Manage site structure, UX, content strategy, and page optimization across all products and regions Collaborate with Brand and Product Marketing to ensure accurate, bold, and accessible storytelling Partner with Web Engineering, UX Design, and external agencies to scope and launch improvements Lead SEO strategy and ensure technical SEO best practices are followed Develop and manage the process for web requests, intake, prioritization, and approvals Report regularly on traffic, engagement, and conversion metrics and recommend enhancements Establish scalable governance frameworks and content QA across site stakeholders Supervise content and site updates in CMS (e.g., Storyblok or similar) Manage a growing web team and partner with cross-functional teams on their web presence What You Bring
10+ years of experience in web strategy, website management, digital marketing, or UX Proven experience owning complex B2B or multi-audience websites Experience leading large-scale web projects and cross-functional web teams Strong understanding of web UX principles, SEO, accessibility, and performance optimization Comfortable working in and managing a modern CMS Familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing Experience collaborating with technical teams on roadmap and web tooling Bonus: Experience working in SaaS, public safety, or international web environments AI Expectations in This Role
You’ll use AI tools to draft content briefs, run quick SEO audits, summarize page performance reports, and support QA. You’ll also help your team experiment with AI to accelerate iterations, page builds, and content personalization. Alignment with Axon’s Values
Aim Far
– You reimagine what Axon.com can become as we grow Win Right
– You prioritize clarity, performance, and accessibility Own It
– You take end-to-end responsibility for web quality and outcomes Join Forces
– You bring content, design, product, and dev together around the user Be Obsessed
– You track performance relentlessly and act on data Expect Candor
– You surface issues, advocate for improvements, and seek feedback 90 Days at Axon
First 30 Days Audit current site architecture, content, workflows, and analytics Build relationships across marketing, design, product, and dev First 60 Days Propose site priorities, near-term roadmap, and process improvements Take ownership of site intake and delivery workflows 90 Days & Beyond Launch roadmap initiatives that improve user experience and conversion Establish Axon.com as a powerful, scalable growth platform Benefits that Benefit You
Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Fitness Programs Emotional & Mental Wellness support Axon is an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances.
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Job Level:
Individual Contributor (Program Lead) Reports to:
Director, Head of Marketing Strategy & Operations Location:
Denver/Boulder or Scottsdale or Seattle This role is based out of our Denver, Scottsdale or Seattle location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success. Own the strategy, roadmap, and performance of Axon.com Continue to build and optimize Axon.com to be a powerful lead-generation machine for all business segments Develop and lead CRO and testing programs for the website and campaign landing pages Manage site structure, UX, content strategy, and page optimization across all products and regions Collaborate with Brand and Product Marketing to ensure accurate, bold, and accessible storytelling Partner with Web Engineering, UX Design, and external agencies to scope and launch improvements Lead SEO strategy and ensure technical SEO best practices are followed Develop and manage the process for web requests, intake, prioritization, and approvals Report regularly on traffic, engagement, and conversion metrics and recommend enhancements Establish scalable governance frameworks and content QA across site stakeholders Supervise content and site updates in CMS (e.g., Storyblok or similar) Manage a growing web team and partner with cross-functional teams on their web presence What You Bring
10+ years of experience in web strategy, website management, digital marketing, or UX Proven experience owning complex B2B or multi-audience websites Experience leading large-scale web projects and cross-functional web teams Strong understanding of web UX principles, SEO, accessibility, and performance optimization Comfortable working in and managing a modern CMS Familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing Experience collaborating with technical teams on roadmap and web tooling Bonus: Experience working in SaaS, public safety, or international web environments AI Expectations in This Role
You’ll use AI tools to draft content briefs, run quick SEO audits, summarize page performance reports, and support QA. You’ll also help your team experiment with AI to accelerate iterations, page builds, and content personalization. Alignment with Axon’s Values
Aim Far
– You reimagine what Axon.com can become as we grow Win Right
– You prioritize clarity, performance, and accessibility Own It
– You take end-to-end responsibility for web quality and outcomes Join Forces
– You bring content, design, product, and dev together around the user Be Obsessed
– You track performance relentlessly and act on data Expect Candor
– You surface issues, advocate for improvements, and seek feedback 90 Days at Axon
First 30 Days Audit current site architecture, content, workflows, and analytics Build relationships across marketing, design, product, and dev First 60 Days Propose site priorities, near-term roadmap, and process improvements Take ownership of site intake and delivery workflows 90 Days & Beyond Launch roadmap initiatives that improve user experience and conversion Establish Axon.com as a powerful, scalable growth platform Benefits that Benefit You
Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Fitness Programs Emotional & Mental Wellness support Axon is an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances.
#J-18808-Ljbffr