Kraft Heinz
Sr. Manager, Consumer Insights - Capri Sun
Kraft Heinz, Chicago, Illinois, United States, 60290
Overview
Sr. Manager, Consumer Insights - Capri Sun As the key consumer insights and strategic business partner for the Capri Sun brand you will have the opportunity to directly impact growth on one of our largest brands. In this role, you will apply primary research, a demand space framework, syndicated data and consumer trends to develop substantial insights and strategic recommendations to help develop and implement strategy and influence decisions across all areas of the business from base business to innovation for Capri Sun in North America. The Senior Manager Consumer Insights will be
Strategic: Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer, research methodologies/techniques, subject matter expertise and experience to drive the business forward
Influential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders
Impactful: Make concrete recommendations rooted in deep understanding of marketing, business, and consumer. Robust communication and interpersonal skills to connect disparate data into a cohesive story
Owner: Independently lead research initiatives with a hands-on approach and without relying on pre-packaged solutions
Collaboration: Build and maintain partnerships within agile pods and across functions
Flexible: Adapt to changing priorities and business challenges, thrive in ambiguity, and drive for results
Self-Starter: Demonstrate independence, resilience, leadership, and ownership with limited oversight
Responsibilities Within The Team Include Strategic Insight lead across a $1.0B+ brand portfolio
Lead key initiatives based on business goals (Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation, and Communication Evaluation)
Develop and lead comprehensive research plans for existing and new products (prioritization, concept development, screening, optimization, product mentorship, confirmatory testing and post-launch analysis, packaging graphics and structure, advertising testing, etc.)
Lead yearly brand situation assessment with diverse research vendors in preparation for brand plans
Evaluate sales impact of media campaigns and recommend optimization to improve efficiency and ROI
Guide product quality and value engineering initiatives by delivering consumer insights and decision criteria
Help develop research Best Practices for the organization
Work with research vendors to provide Best in Class research approaches for agility, speed and breakthrough insights
Qualifications 5+ years’ experience in Market Research / Insights (preferably within CPG)
Experience with advertising research and tools across multiple channels (TV, digital)
Proficient with innovation and custom research methods for CPG products (qualitative and quantitative)
Experience leveraging syndicated services (e.g., Nielsen or Circana Scanner, Mintel, Numerator, Panel Data, Technomic, etc.)
Deep analytical skills and ability to lead multiple projects simultaneously
Excellent communication, organization and presentation skills (written, oral, and across Microsoft Office)
Salary and Benefits New Hire Base Salary Range: $118,400.00 - $148,000.00 Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. Benefits: Coverage for employees and dependents through healthcare plans, with terms and governing plan documents. Wellbeing: Programs and resources to support physical, social, emotional, and financial well-being; eligibility may vary by role, country, region, and other factors. Location: Chicago/Aon Center Equal Opportunity Employer : Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. For accommodation in the job application process, please contact NAZTAOps@kraftheinz.com for assistance.
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Sr. Manager, Consumer Insights - Capri Sun As the key consumer insights and strategic business partner for the Capri Sun brand you will have the opportunity to directly impact growth on one of our largest brands. In this role, you will apply primary research, a demand space framework, syndicated data and consumer trends to develop substantial insights and strategic recommendations to help develop and implement strategy and influence decisions across all areas of the business from base business to innovation for Capri Sun in North America. The Senior Manager Consumer Insights will be
Strategic: Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer, research methodologies/techniques, subject matter expertise and experience to drive the business forward
Influential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders
Impactful: Make concrete recommendations rooted in deep understanding of marketing, business, and consumer. Robust communication and interpersonal skills to connect disparate data into a cohesive story
Owner: Independently lead research initiatives with a hands-on approach and without relying on pre-packaged solutions
Collaboration: Build and maintain partnerships within agile pods and across functions
Flexible: Adapt to changing priorities and business challenges, thrive in ambiguity, and drive for results
Self-Starter: Demonstrate independence, resilience, leadership, and ownership with limited oversight
Responsibilities Within The Team Include Strategic Insight lead across a $1.0B+ brand portfolio
Lead key initiatives based on business goals (Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation, and Communication Evaluation)
Develop and lead comprehensive research plans for existing and new products (prioritization, concept development, screening, optimization, product mentorship, confirmatory testing and post-launch analysis, packaging graphics and structure, advertising testing, etc.)
Lead yearly brand situation assessment with diverse research vendors in preparation for brand plans
Evaluate sales impact of media campaigns and recommend optimization to improve efficiency and ROI
Guide product quality and value engineering initiatives by delivering consumer insights and decision criteria
Help develop research Best Practices for the organization
Work with research vendors to provide Best in Class research approaches for agility, speed and breakthrough insights
Qualifications 5+ years’ experience in Market Research / Insights (preferably within CPG)
Experience with advertising research and tools across multiple channels (TV, digital)
Proficient with innovation and custom research methods for CPG products (qualitative and quantitative)
Experience leveraging syndicated services (e.g., Nielsen or Circana Scanner, Mintel, Numerator, Panel Data, Technomic, etc.)
Deep analytical skills and ability to lead multiple projects simultaneously
Excellent communication, organization and presentation skills (written, oral, and across Microsoft Office)
Salary and Benefits New Hire Base Salary Range: $118,400.00 - $148,000.00 Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. Benefits: Coverage for employees and dependents through healthcare plans, with terms and governing plan documents. Wellbeing: Programs and resources to support physical, social, emotional, and financial well-being; eligibility may vary by role, country, region, and other factors. Location: Chicago/Aon Center Equal Opportunity Employer : Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. For accommodation in the job application process, please contact NAZTAOps@kraftheinz.com for assistance.
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