Launch Potato
Overview
5 days ago Be among the first 25 applicants Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Why join us? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base Salary: $80,000 to $110,000 per year
What you will do
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. This is a career-defining opportunity: you’ll be responsible for significantly scaling one of our most important growth channels while maintaining profitability. You’ll combine hands-on campaign management with high-level strategy, directly owning campaign execution, P&L, and growth targets. From testing new creatives to developing playbooks, you’ll push the limits of what’s possible in YouTube performance marketing, and over time, expand into other verticals performance video platforms. This role has a clear growth path to leading performance video across brands and verticals within Launch Potato’s portfolio. Responsibilities include taking full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for YouTube campaigns; delivering growth in spend and profitability; providing actionable insights to stakeholders; driving improvements in CTR, CVR, ROAS, and margin through creative testing; collaborating with the creative team on video production; expanding campaigns into new verticals; sharing best practices across the Paid Media team; building and leading a video-first performance marketing and paid media team; and working with internal and external partners to build new audiences.
Must Have
Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc). Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams. Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams.
Experience
6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year.
Your Role
You will take full ownership of Launch Potato’s YouTube business, combining hands-on campaign management with strategic leadership to scale profitability. You’ll manage campaign execution, P&L, and growth targets, test new creatives, develop playbooks, and expand into other verticals over time.
Outcomes (Performance Expectations)
Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability, aiming for a 2x annualized run rate in year one at a minimum of 110% ROAS. Provide actionable insights and recommendations to stakeholders, backed by data-driven reporting and analysis. Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production, advocating for campaign needs. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue. Share best practices across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support execution as investment scales. Work with internal stakeholders and external vendors to build new audiences targeting high-value customers.
Success Looks Like
Consistently scale YouTube while maintaining profitability. Set the standard for extreme ownership and operational excellence. Generate learnings that push the entire paid media team forward. Become the go-to internal expert for video-first performance marketing. Lay the foundation for a high-performing video team under your leadership.
Competencies
Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms (Looker). P&L Ownership: Experience managing budgets at scale and delivering on aggressive growth + margin goals. Communication: Strong verbal and written communication skills; clearly articulate data and POV for leadership alignment. Problem-Solving: Ability to turn performance data into actionable growth strategies. Adaptability: Thrive in a fast-paced environment, managing multiple projects. Leadership Potential: Desire and ability to grow into a manager role. Growth Focus: Commitment to staying ahead of video and performance marketing trends. Operational Efficiency: Build campaigns in scalable ways, ensuring we have all creative sizes and events for a competitive edge.
Nice to Have
Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand the halo-effect of video on other channels. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney, etc). Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu, etc.
Total Compensation
Base salary is set according to market rates and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and benefits. Future increases are based on company and personal performance, not automatic yearly adjustments.
Applying and Diversity
Want to accelerate your career? Apply now! Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or any legally protected characteristic.
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5 days ago Be among the first 25 applicants Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Why join us? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base Salary: $80,000 to $110,000 per year
What you will do
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. This is a career-defining opportunity: you’ll be responsible for significantly scaling one of our most important growth channels while maintaining profitability. You’ll combine hands-on campaign management with high-level strategy, directly owning campaign execution, P&L, and growth targets. From testing new creatives to developing playbooks, you’ll push the limits of what’s possible in YouTube performance marketing, and over time, expand into other verticals performance video platforms. This role has a clear growth path to leading performance video across brands and verticals within Launch Potato’s portfolio. Responsibilities include taking full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for YouTube campaigns; delivering growth in spend and profitability; providing actionable insights to stakeholders; driving improvements in CTR, CVR, ROAS, and margin through creative testing; collaborating with the creative team on video production; expanding campaigns into new verticals; sharing best practices across the Paid Media team; building and leading a video-first performance marketing and paid media team; and working with internal and external partners to build new audiences.
Must Have
Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc). Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams. Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams.
Experience
6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year.
Your Role
You will take full ownership of Launch Potato’s YouTube business, combining hands-on campaign management with strategic leadership to scale profitability. You’ll manage campaign execution, P&L, and growth targets, test new creatives, develop playbooks, and expand into other verticals over time.
Outcomes (Performance Expectations)
Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability, aiming for a 2x annualized run rate in year one at a minimum of 110% ROAS. Provide actionable insights and recommendations to stakeholders, backed by data-driven reporting and analysis. Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production, advocating for campaign needs. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue. Share best practices across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support execution as investment scales. Work with internal stakeholders and external vendors to build new audiences targeting high-value customers.
Success Looks Like
Consistently scale YouTube while maintaining profitability. Set the standard for extreme ownership and operational excellence. Generate learnings that push the entire paid media team forward. Become the go-to internal expert for video-first performance marketing. Lay the foundation for a high-performing video team under your leadership.
Competencies
Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms (Looker). P&L Ownership: Experience managing budgets at scale and delivering on aggressive growth + margin goals. Communication: Strong verbal and written communication skills; clearly articulate data and POV for leadership alignment. Problem-Solving: Ability to turn performance data into actionable growth strategies. Adaptability: Thrive in a fast-paced environment, managing multiple projects. Leadership Potential: Desire and ability to grow into a manager role. Growth Focus: Commitment to staying ahead of video and performance marketing trends. Operational Efficiency: Build campaigns in scalable ways, ensuring we have all creative sizes and events for a competitive edge.
Nice to Have
Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand the halo-effect of video on other channels. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney, etc). Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu, etc.
Total Compensation
Base salary is set according to market rates and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and benefits. Future increases are based on company and personal performance, not automatic yearly adjustments.
Applying and Diversity
Want to accelerate your career? Apply now! Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or any legally protected characteristic.
#J-18808-Ljbffr