Sr Manager Customer Marketing, South

Position Overview Sr Manager Customer Marketing, South Overview Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide. Position Senior Manager, Customer Shopper Marketing – South Location The Senior Manager of Customer Shopper Marketing will serve as a strategic bridge between national brand initiatives and localized customer marketing execution across Shaw Industries’ residential flooring portfolio. Operating within the Southern Region, this role partners closely with sales leaders and top-tier clients, particularly independent flooring dealers, to tailor and activate co-marketing plans that drive sales, elevate brand presence, and deliver exceptional consumer experiences. With a focus on digital marketing, ROI measurement, and cross-functional collaboration, the position translates national strategies into impactful regional programs, manages budgets and co-op funds, and continuously optimizes customer engagement across builder, retail, and home center segments. The ideal candidate has B2B2C shopper marketing and customer co-marketing experiences, along with strong digital campaign creation and measurement. The role works from the southern region in the field (TX, OK, AR, LA, MS, AL, GA, FL, TN, SC). The preferred location is in the GA area, but locations within an hour of a major international airport will be considered. Responsibilities Work with independent retail and local builder partners to create best-in-class consumer experiences in-store and online, while driving sales and increasing brand desirability. Execute the strategy across Shaw’s brands and customer groups (e.g., Shaw Flooring Network and other buy groups); establish and deliver the brand’s financial targets within the geography. Deliver consistent brand experiences to key independent retail customers and their consumers through strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content that support sales goals and brand plans. Develop and execute customer annual co-marketing plans and supporting creative, including detailed budgets aligned with Sales and advertising plans; deploy plans from national and buy group initiatives to the local level. Measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives, including quarterly results with a focus on ROAS for digital media; manage annual marketing spend and effectiveness by customer. Manage co-op/BDF funds with customers to ensure effective use. Optimize the online consumer experience through trade partner websites, including content management, online product demos, ratings and reviews management, and digital co-marketing campaigns. Establish regular cadence of meetings with key customers’ marketing departments to plan, measure, and continuously improve. Fully support marketing needs for key product launches across brands by leveraging Brand content and collaborating with Sales, Digital, and Training teams to ensure robust launches at each customer. Travel within the United States as required, predominantly within the geography and to the Dalton, GA headquarters. Report to the VP, Customer Marketing. Requirements Degree in Marketing, Sales, Business Management or similar; 5+ years of experience in brand management, marketing, customer/channel/trade marketing, sales, or related fields. Demonstrated ability to lead and collaborate with cross-functional teams. Excellent communication and interpersonal skills; strong presentation skills. Strong budget management and analytical skills. Action-oriented and responsive in a fast-paced environment. Knowledge of digital marketing content and platforms and their measurement. Preferred Experience working directly with Sales and customers to create and execute marketing plans, especially with independent retailers. Experience in the home renovation space with retail or manufacturing backgrounds. Competencies Strategic Planning and Influence Customer Orientation Drive Results Build Trusting Relationships Shaw Industries is an equal opportunity employer. This description does not create a contract of employment and is subject to change at the company’s discretion. Work Shift 8-hour non-rotating shift; typical hours fall on punch day with observed calendar; shift starts in the morning. Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Textile Manufacturing

#J-18808-Ljbffr