WEX
Director, Product Marketing - Health & Benefits
WEX, Myrtle Point, Oregon, United States, 97458
Remote Opportunity
WEX is on a mission to simplify the business of running a business—through smarter workflows and financial intelligence. Nowhere is that mission more essential than in Health & Benefits, where we help individuals and employers navigate healthcare costs, manage compliance, and unlock financial wellness.
What You’ll Do
Own positioning, messaging, and go-to-market strategy across our Health & Benefits portfolio—tailored to employers, brokers, partners, and account holders.
Lead a team of PMMs responsible for launches, lifecycle strategy, and sales enablement across regulated and consumer-facing products.
Translate complex product, legal, and regulatory updates into language and tools that empower sales and drive adoption.
Use AI tools to accelerate insight generation, scale campaign development, and personalize experiences across segments.
Partner with product, growth, and CX teams to shape roadmap strategy and ensure tight feedback loops between marketing and the market.
Define key marketing KPIs and build the systems to measure, report, and act on what’s working—and what’s not.
What You Bring
10+ years of experience in B2B or B2B2C product marketing, with a strong background in fintech, healthcare, benefits tech, or compliance-heavy products.
Proven success leading product marketing teams and GTM strategies that drive measurable revenue impact.
Mastery of customer segmentation, value proposition design, and field enablement—across both direct and partner channels.
Working knowledge of AI tools (e.g., GenAI, predictive analytics, sales intelligence) and how to apply them in messaging, campaign design, and performance optimization.
Strong operational instincts—you build systems that scale and help your team move faster and smarter.
Clear communicator with a bias for action and a passion for helping people better understand and use their benefits.
Pay Range: $165,000.00 - $220,000.00
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WEX is on a mission to simplify the business of running a business—through smarter workflows and financial intelligence. Nowhere is that mission more essential than in Health & Benefits, where we help individuals and employers navigate healthcare costs, manage compliance, and unlock financial wellness.
What You’ll Do
Own positioning, messaging, and go-to-market strategy across our Health & Benefits portfolio—tailored to employers, brokers, partners, and account holders.
Lead a team of PMMs responsible for launches, lifecycle strategy, and sales enablement across regulated and consumer-facing products.
Translate complex product, legal, and regulatory updates into language and tools that empower sales and drive adoption.
Use AI tools to accelerate insight generation, scale campaign development, and personalize experiences across segments.
Partner with product, growth, and CX teams to shape roadmap strategy and ensure tight feedback loops between marketing and the market.
Define key marketing KPIs and build the systems to measure, report, and act on what’s working—and what’s not.
What You Bring
10+ years of experience in B2B or B2B2C product marketing, with a strong background in fintech, healthcare, benefits tech, or compliance-heavy products.
Proven success leading product marketing teams and GTM strategies that drive measurable revenue impact.
Mastery of customer segmentation, value proposition design, and field enablement—across both direct and partner channels.
Working knowledge of AI tools (e.g., GenAI, predictive analytics, sales intelligence) and how to apply them in messaging, campaign design, and performance optimization.
Strong operational instincts—you build systems that scale and help your team move faster and smarter.
Clear communicator with a bias for action and a passion for helping people better understand and use their benefits.
Pay Range: $165,000.00 - $220,000.00
#J-18808-Ljbffr