MESO SCALE DIAGNOSTICS, LLC.
Overview
The Campaign and Events Manager is responsible for planning and executing marketing campaigns and a high-impact events program to include trade shows, user group meetings, roadshows, and webinars. This position manages the events calendar, budgets, logistics, and performance metrics and partners closely with Product Marketing, Digital Marketing, Regional Marketing, and Sales. This role closely project manages campaigns and events to ensure timelines and budgets are adhered to and maximize success. Responsibilities
Campaign Strategy & Execution: Build integrated campaign plans tied to strategic business needs; coordinate omnichannel tactics with Digital/MarCom (email, paid media/SEM, social, website, content development and promotion, webinars, advertisements, etc.); create briefs, timelines, and task lists; manage day-to-day execution and project management. Events Strategy & Operations: Maintain the global events calendar (conferences, user group meetings, roadshows, symposia, webinars); lead end-to-end event execution including goals, booth design, vendor management, shipments, staffing, booth schedules, posters, talks, satellite symposia, dinners, and customer meetings; drive pre/during/post activities (invitations, setup, at-show engagements, lead capture, post-show follow-up) while ensuring compliance with exhibitor rules and brand standards. Measurement, Budget & Operations: Maintain campaign/event budgets and ROI; negotiate vendor rates and track spend vs. plan; define and report KPIs; partner with Commercial Ops on lead routing, attribution, and dashboards (Salesforce and Marketing Automation); maintain event and campaign templates and continuously improve processes and checklists. Experience and Qualifications
Bachelor’s degree required in a related field or equivalent work experience. A minimum of three years of B2B demand generation/events experience. Life Sciences industry experience preferred. Knowledge, Skills and Abilities
Proven track record running integrated campaigns and major trade shows/webinars from planning to pipeline generation. Strong business acumen, negotiation and mediation skills, attention to detail, and ability to build relationships. Organizational, project, and priority management skills to plan, execute, and follow up on issues and projects to meet deadlines. Ability to interact with a high level of patience, tact, and diplomacy; maintain composure under pressure and mediate conflicts. Proficiency with Salesforce/CRM, marketing automation (Marketo/Eloqua/HubSpot), webinar platforms, and project management tools (Monday, MS Project, Asana, etc.). Excellent written and verbal communication skills; ability to organize, present, and articulate ideas clearly. Creative, collaborative, proactive, and self-motivated in executing accountabilities. Ability to travel as needed, including overnight stays and outside normal business hours. Physical Demands
The role may require sitting and standing for long periods; occasional walking; use of hands and fingers to operate objects; travel up to 20% of the time. Work Environment
Traditional office or home office environment; travel as needed. Compensation and Benefits
The annual base salary for this position ranges from $67,900 to $101,000. Additional discretionary or non-discretionary bonuses may be offered. Compensation factors include scope and responsibilities, market factors, and candidate qualifications. Benefits include medical, dental, vision, prescription coverage, 401(k) with company matching, flexible spending accounts, and company-paid disability and life insurance, paid time off, holidays, parental leave, and other voluntary perks. EEO Statement
MSD is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a diverse and inclusive workplace. We welcome applications from all qualified candidates and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, marital status, national origin, age, protected veteran status, pregnancy, disability, or any other protected characteristic. For our full EEO/AA and Pay Transparency statement, please visit the provided link. MSD uses E-Verify to validate work eligibility.
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The Campaign and Events Manager is responsible for planning and executing marketing campaigns and a high-impact events program to include trade shows, user group meetings, roadshows, and webinars. This position manages the events calendar, budgets, logistics, and performance metrics and partners closely with Product Marketing, Digital Marketing, Regional Marketing, and Sales. This role closely project manages campaigns and events to ensure timelines and budgets are adhered to and maximize success. Responsibilities
Campaign Strategy & Execution: Build integrated campaign plans tied to strategic business needs; coordinate omnichannel tactics with Digital/MarCom (email, paid media/SEM, social, website, content development and promotion, webinars, advertisements, etc.); create briefs, timelines, and task lists; manage day-to-day execution and project management. Events Strategy & Operations: Maintain the global events calendar (conferences, user group meetings, roadshows, symposia, webinars); lead end-to-end event execution including goals, booth design, vendor management, shipments, staffing, booth schedules, posters, talks, satellite symposia, dinners, and customer meetings; drive pre/during/post activities (invitations, setup, at-show engagements, lead capture, post-show follow-up) while ensuring compliance with exhibitor rules and brand standards. Measurement, Budget & Operations: Maintain campaign/event budgets and ROI; negotiate vendor rates and track spend vs. plan; define and report KPIs; partner with Commercial Ops on lead routing, attribution, and dashboards (Salesforce and Marketing Automation); maintain event and campaign templates and continuously improve processes and checklists. Experience and Qualifications
Bachelor’s degree required in a related field or equivalent work experience. A minimum of three years of B2B demand generation/events experience. Life Sciences industry experience preferred. Knowledge, Skills and Abilities
Proven track record running integrated campaigns and major trade shows/webinars from planning to pipeline generation. Strong business acumen, negotiation and mediation skills, attention to detail, and ability to build relationships. Organizational, project, and priority management skills to plan, execute, and follow up on issues and projects to meet deadlines. Ability to interact with a high level of patience, tact, and diplomacy; maintain composure under pressure and mediate conflicts. Proficiency with Salesforce/CRM, marketing automation (Marketo/Eloqua/HubSpot), webinar platforms, and project management tools (Monday, MS Project, Asana, etc.). Excellent written and verbal communication skills; ability to organize, present, and articulate ideas clearly. Creative, collaborative, proactive, and self-motivated in executing accountabilities. Ability to travel as needed, including overnight stays and outside normal business hours. Physical Demands
The role may require sitting and standing for long periods; occasional walking; use of hands and fingers to operate objects; travel up to 20% of the time. Work Environment
Traditional office or home office environment; travel as needed. Compensation and Benefits
The annual base salary for this position ranges from $67,900 to $101,000. Additional discretionary or non-discretionary bonuses may be offered. Compensation factors include scope and responsibilities, market factors, and candidate qualifications. Benefits include medical, dental, vision, prescription coverage, 401(k) with company matching, flexible spending accounts, and company-paid disability and life insurance, paid time off, holidays, parental leave, and other voluntary perks. EEO Statement
MSD is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a diverse and inclusive workplace. We welcome applications from all qualified candidates and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, marital status, national origin, age, protected veteran status, pregnancy, disability, or any other protected characteristic. For our full EEO/AA and Pay Transparency statement, please visit the provided link. MSD uses E-Verify to validate work eligibility.
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