Guild
Director, Marketing Operations (Denver - Hybrid)
Guild, Denver, Colorado, United States, 80285
Director, Marketing Operations (Denver - Hybrid)
Guild is hiring a
Director, Marketing Operations
to lead the systems, processes, and data that power our marketing engine. This high-visibility role is central to driving operational excellence across our go-to-market organization. Reporting to the VP of Performance Marketing, you will own marketing technology, analytics, and data governance while enabling efficient campaign execution and lead management. This is a hands-on leadership position where you will guide a small, but mighty team responsible for building scalable infrastructure, delivering actionable insights, and ensuring seamless marketing execution. The ideal candidate is both strategic and execution-oriented, with deep expertise in marketing technology, performance measurement, and process optimization.
Compensation
Base pay range: $150,000.00/yr - $175,000.00/yr
Location & Work Model
Denver-based employees are encouraged to work in-office three days per week. This hybrid role includes additional perks for those who commit to being on-site all three days at our Denver HQ. Guild has embraced a distributed model and may allow roles based outside of Denver to sit in one of 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the listed states. State locations and specifics are subject to change as our hiring requirements shift.
Responsibilities
Lead reporting and analytics across the full marketing and revenue funnel, delivering dashboards, campaign performance reports, and actionable insights.
Monitor SLAs, conversion rates, and pipeline metrics to identify opportunities for growth and efficiency.
Build and evolve multi-touch attribution models to measure impact across the GTM journey.
Establish and oversee marketing data governance policies to ensure data accuracy, consistency, and compliance.
Proactively address issues related to deliverability, automation reliability, and data quality.
Architect and manage Guild’s marketing technology stack, including marketing automation platforms, CRM integrations, and personalization tools.
Drive system selection, implementation, integration, and budgeting to optimize performance and scalability.
Optimize lead scoring, lead flow, and routing to maximize sales team efficiency and conversion rates.
Partner with demand generation and digital marketing teams to enable campaign execution through audience segmentation, automation, and reporting best practices.
Manage, mentor, and grow a team of marketing operations professionals across B2B and B2C.
Act as a strategic advisor to cross-functional stakeholders, driving data-driven decision making and marketing best practices.
Qualifications
7+ years experience in B2B/B2C business functions, preferably GTM-facing, with 3+ years directly leading a Marketing Operations team
Expert-level experience with CRMs (Salesforce), MAPs (Hubspot/Iterable), CMSs, CDPs, and related tools; hands-on role
Strong analytical skills with proven ability to interpret complex data sets and translate insights into actionable reports
Proven track record of strong communication and documentation to streamline operations with quantifiable results
Deep understanding of lead management and customer lifecycle models
Strong project management with experience running multiple programs, priorities, and deadlines, plus process improvements and documentation
Creative problem solver eager to tackle new and challenging projects
Equity & Benefits
Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Privacy notice and data handling information as described in Guild’s policies.
Benefits include health care options, retirement plan, vacation and sick leave, parental leave, disability and life insurance, education benefits, and wellness resources.
Posting & About Guild
This role will stay open for a minimum of 3 days. Guild is America’s leading talent development company, partnering with many well-known employers to build and mobilize internal talent.
Guild is female-founded and a certified B Corp. Details about awards and recognition are listed in the job description.
#J-18808-Ljbffr
Director, Marketing Operations
to lead the systems, processes, and data that power our marketing engine. This high-visibility role is central to driving operational excellence across our go-to-market organization. Reporting to the VP of Performance Marketing, you will own marketing technology, analytics, and data governance while enabling efficient campaign execution and lead management. This is a hands-on leadership position where you will guide a small, but mighty team responsible for building scalable infrastructure, delivering actionable insights, and ensuring seamless marketing execution. The ideal candidate is both strategic and execution-oriented, with deep expertise in marketing technology, performance measurement, and process optimization.
Compensation
Base pay range: $150,000.00/yr - $175,000.00/yr
Location & Work Model
Denver-based employees are encouraged to work in-office three days per week. This hybrid role includes additional perks for those who commit to being on-site all three days at our Denver HQ. Guild has embraced a distributed model and may allow roles based outside of Denver to sit in one of 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the listed states. State locations and specifics are subject to change as our hiring requirements shift.
Responsibilities
Lead reporting and analytics across the full marketing and revenue funnel, delivering dashboards, campaign performance reports, and actionable insights.
Monitor SLAs, conversion rates, and pipeline metrics to identify opportunities for growth and efficiency.
Build and evolve multi-touch attribution models to measure impact across the GTM journey.
Establish and oversee marketing data governance policies to ensure data accuracy, consistency, and compliance.
Proactively address issues related to deliverability, automation reliability, and data quality.
Architect and manage Guild’s marketing technology stack, including marketing automation platforms, CRM integrations, and personalization tools.
Drive system selection, implementation, integration, and budgeting to optimize performance and scalability.
Optimize lead scoring, lead flow, and routing to maximize sales team efficiency and conversion rates.
Partner with demand generation and digital marketing teams to enable campaign execution through audience segmentation, automation, and reporting best practices.
Manage, mentor, and grow a team of marketing operations professionals across B2B and B2C.
Act as a strategic advisor to cross-functional stakeholders, driving data-driven decision making and marketing best practices.
Qualifications
7+ years experience in B2B/B2C business functions, preferably GTM-facing, with 3+ years directly leading a Marketing Operations team
Expert-level experience with CRMs (Salesforce), MAPs (Hubspot/Iterable), CMSs, CDPs, and related tools; hands-on role
Strong analytical skills with proven ability to interpret complex data sets and translate insights into actionable reports
Proven track record of strong communication and documentation to streamline operations with quantifiable results
Deep understanding of lead management and customer lifecycle models
Strong project management with experience running multiple programs, priorities, and deadlines, plus process improvements and documentation
Creative problem solver eager to tackle new and challenging projects
Equity & Benefits
Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Privacy notice and data handling information as described in Guild’s policies.
Benefits include health care options, retirement plan, vacation and sick leave, parental leave, disability and life insurance, education benefits, and wellness resources.
Posting & About Guild
This role will stay open for a minimum of 3 days. Guild is America’s leading talent development company, partnering with many well-known employers to build and mobilize internal talent.
Guild is female-founded and a certified B Corp. Details about awards and recognition are listed in the job description.
#J-18808-Ljbffr