Shaw Industries
Overview
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Sr Manager Customer Marketing, West
role at
Shaw Industries .
Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide.
Responsibilities
Works with our independent retail and local builder partners to create best-in-class consumer experiences in-store and online, while driving sales and increasing brand desirability.
Responsible for executing the strategy across all of Shaw’s brands and customer groups (i.e., Shaw Flooring Network and other buy groups). Main KPI will be to establish and deliver the brand’s financial targets within the West geography.
Deliver consistent brand experiences to our key independent retail customers and their consumers through strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content that support sales goals for Shaw brands.
Collaborate with internal sales teams and customers to develop and execute specific customer annual co-marketing plans and supporting creative, including budgets aligned with Sales and advertising plans; deploy plans that reflect Shaw National Brand strategies at the local level and promotional plans from buy groups and Shaw Flooring Network.
Measure ROI and the effectiveness of trade marketing initiatives, including quarterly reporting by customer with a focus on ROAS for digital media. Manage and track annual marketing spend and effectiveness by customer.
Manage co-op/BDF funds with customers to ensure effective use.
Continuously optimize the online consumer experience through trade partner websites, including content management, online product demos, ratings/reviews management, and digital co-marketing campaigns.
Establish regular cadence of meetings with key customers’ marketing departments to plan, measure, and improve.
Support marketing needs for key product launches across brands by leveraging Brand content in collaboration with Sales, Digital and Training teams to ensure robust launches at each customer.
Travel within the United States is required, primarily within the West geography and to headquarters in Dalton, GA.
Preferably located in Southern California; options near a major airport within the West geography are considered.
This role reports to the VP, Customer Marketing.
Qualifications – Requirements
Degree in Marketing, Sales, Business Management or similar; 5+ years of experience in brand management, marketing, customer/channel/trade marketing, sales, or related fields.
Demonstrated ability to lead and collaborate with cross-functional teams.
Excellent communication and interpersonal skills; strong presentation abilities.
Strong budget management and analytical skills.
Action-oriented and responsive in a fast-paced environment.
Knowledge of digital marketing content and measurement.
Preferred
Experience working directly with Sales and customers to create and execute marketing plans, especially with independent retailers.
Experience in the home renovation space with retail or manufacturing.
Competencies
Create a Strategic Plan
Demonstrate Strategic Influence
Demonstrate Customer Orientation
Drive Results
Build Trusting Relationships
Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.
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Sr Manager Customer Marketing, West
role at
Shaw Industries .
Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide.
Responsibilities
Works with our independent retail and local builder partners to create best-in-class consumer experiences in-store and online, while driving sales and increasing brand desirability.
Responsible for executing the strategy across all of Shaw’s brands and customer groups (i.e., Shaw Flooring Network and other buy groups). Main KPI will be to establish and deliver the brand’s financial targets within the West geography.
Deliver consistent brand experiences to our key independent retail customers and their consumers through strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content that support sales goals for Shaw brands.
Collaborate with internal sales teams and customers to develop and execute specific customer annual co-marketing plans and supporting creative, including budgets aligned with Sales and advertising plans; deploy plans that reflect Shaw National Brand strategies at the local level and promotional plans from buy groups and Shaw Flooring Network.
Measure ROI and the effectiveness of trade marketing initiatives, including quarterly reporting by customer with a focus on ROAS for digital media. Manage and track annual marketing spend and effectiveness by customer.
Manage co-op/BDF funds with customers to ensure effective use.
Continuously optimize the online consumer experience through trade partner websites, including content management, online product demos, ratings/reviews management, and digital co-marketing campaigns.
Establish regular cadence of meetings with key customers’ marketing departments to plan, measure, and improve.
Support marketing needs for key product launches across brands by leveraging Brand content in collaboration with Sales, Digital and Training teams to ensure robust launches at each customer.
Travel within the United States is required, primarily within the West geography and to headquarters in Dalton, GA.
Preferably located in Southern California; options near a major airport within the West geography are considered.
This role reports to the VP, Customer Marketing.
Qualifications – Requirements
Degree in Marketing, Sales, Business Management or similar; 5+ years of experience in brand management, marketing, customer/channel/trade marketing, sales, or related fields.
Demonstrated ability to lead and collaborate with cross-functional teams.
Excellent communication and interpersonal skills; strong presentation abilities.
Strong budget management and analytical skills.
Action-oriented and responsive in a fast-paced environment.
Knowledge of digital marketing content and measurement.
Preferred
Experience working directly with Sales and customers to create and execute marketing plans, especially with independent retailers.
Experience in the home renovation space with retail or manufacturing.
Competencies
Create a Strategic Plan
Demonstrate Strategic Influence
Demonstrate Customer Orientation
Drive Results
Build Trusting Relationships
Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.
#J-18808-Ljbffr