Docusign
Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
As a Product Marketing Manager on the Solutions & International Marketing team, you will own the narrative around Docusign’s solutions for the procurement line of business and supplier contracting - crafting and sharing Docusign’s story in the most engaging, persuasive way possible. Your expertise within the procurement function will shine as you collaborate with Sales, Marketing and Product teams to drive GTM strategy and differentiated narratives for buyers and influencers, lead sales plays, define compelling positioning and drive demand.
You will serve as the SME on the challenges, business drivers and buying journey for the procurement LOB - responsible for crafting high impact messaging, positioning, and content assets, identifying priority use cases where we have a right to win, leading cross-functional go to market plays, enabling our field teams with vital content and tools, and building customer facing assets that contribute to a strong pipeline for our solutions. As a trusted advisor, you'll provide our field teams with the insights and resources needed to close deals and expand within existing accounts . If you're a customer-focused product marketer with a knack for impactful storytelling, this is your opportunity to make a significant impact on our growth trajectory.
Responsibilities
Showcase the value of Docusign’s product and capabilities to the target market, understanding why they buy, what features are most important to them, and how they will benefit Be responsible for the positioning, messaging, and content asset creation that amplify the Docusign for procurement teams narrative Measure impact of assets across teams Uncover customer insights to improve the customer journey and accelerate the sales cycle Refine and optimize messaging based on these insights Partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively Drive usage and create expansion opportunities in collaboration with customer success Work with International Marketing to showcase the value of the IAM solutions for procurement audiences in our core international regions Support strategic customer and internal events (e.g. customer/partner conferences, sales meetings, executive briefings) Collaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively for procurement audiences by contributing to presentations, sessions, training, and speaking Requirements
5+ years of product marketing experience in the B2B SaaS space, preferably with ERP, Source-to-Pay, Spend Analytics, Contract Management or Supplier Management systems Preferred Qualifications
MBA from top tier school or work equivalent 4+ years of engagement in the procurement or supplier management space Self-starter who can accomplish projects with minimal need for supervision Highly collaborative, enthusiastic, open, proactive, and results-driven Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations Excellent verbal and written communication skills Proven track record of working with multiple cross-functional teams Proven ability to understand and simplify complex, technical topics for non-technical audiences Proven ability to develop and execute go-to-market strategies and innovative programs that drive product solutions adoption Experience creating and leading sales plays with measurable impact What We Offer
Competitive salary and bonus structure Comprehensive benefits package, including health, dental, and vision insurance, 401(k) matching, and paid time off Opportunities for professional growth and development in a dynamic and growing company Collaborative and inclusive work environment with a team of experienced professionals Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
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Showcase the value of Docusign’s product and capabilities to the target market, understanding why they buy, what features are most important to them, and how they will benefit Be responsible for the positioning, messaging, and content asset creation that amplify the Docusign for procurement teams narrative Measure impact of assets across teams Uncover customer insights to improve the customer journey and accelerate the sales cycle Refine and optimize messaging based on these insights Partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively Drive usage and create expansion opportunities in collaboration with customer success Work with International Marketing to showcase the value of the IAM solutions for procurement audiences in our core international regions Support strategic customer and internal events (e.g. customer/partner conferences, sales meetings, executive briefings) Collaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively for procurement audiences by contributing to presentations, sessions, training, and speaking Requirements
5+ years of product marketing experience in the B2B SaaS space, preferably with ERP, Source-to-Pay, Spend Analytics, Contract Management or Supplier Management systems Preferred Qualifications
MBA from top tier school or work equivalent 4+ years of engagement in the procurement or supplier management space Self-starter who can accomplish projects with minimal need for supervision Highly collaborative, enthusiastic, open, proactive, and results-driven Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations Excellent verbal and written communication skills Proven track record of working with multiple cross-functional teams Proven ability to understand and simplify complex, technical topics for non-technical audiences Proven ability to develop and execute go-to-market strategies and innovative programs that drive product solutions adoption Experience creating and leading sales plays with measurable impact What We Offer
Competitive salary and bonus structure Comprehensive benefits package, including health, dental, and vision insurance, 401(k) matching, and paid time off Opportunities for professional growth and development in a dynamic and growing company Collaborative and inclusive work environment with a team of experienced professionals Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
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