NielsenIQ
Senior Director of Sales, Brand and Advertising Research
NielsenIQ, Chicago, Illinois, United States, 60290
Senior Director of Sales, Brand and Advertising Research
Exciting Opportunity: Drive the Growth of Brand and Ad tracking in North America Location: US-Remote Job Description : Are you passionate about unlocking the power of data to shape brand strategy? We’re looking for a dynamic and visionary leader to support the growth of our Brand/Communication tracking business across North America. This is a unique opportunity to develop strategic opportunities, winning programs that deliver deep consumer insights, fuels marketing effectiveness, and enables clients to strengthen their brand equity and performance across diverse markets. Reporting to the Practice Area Leader, you’ll play a central role in driving client adoption of NielsenIQ’s Brand and Communications tracking solutions. This includes working closely with commercial teams to identify and nurture opportunities, shape compelling proposals, support/lead pitches, and guide clients toward the right solutions for their needs. Key Accountabilities & Responsibilities Drive Revenue Growth: Identify and activate opportunities to grow Brand and Communications Tracking adoption, supporting sales teams with strategic input and expertise. Strengthen Client Relationships: Act as a trusted advisor, helping clients understand how our Brand and Communication Tracking capabilities can address their business challenges and deliver measurable impact. Amplify Product Value: Champion our Brand Tracking solutions across internal teams and with clients: Ensuring stakeholders are equipped to confidently position and promote our offerings and showcasing impact through compelling success stories and thought leadership. Enable Team Collaboration: Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success. Core KPIs Revenue Achievement: Consistently meet or exceed assigned revenue and margin targets through strategic client engagement and solution alignment Client Conversion: Drive adoption of NielsenIQ’s Brand Tracking solutions by identifying opportunities and influencing decision-makers across key accounts Engagement Excellence: Deliver compelling pitches and proposals that resonate with client needs, contributing to high engagement and conversion rates Knowledge Sharing: Actively contribute to internal initiatives by sharing expertise, fostering collaboration, and supporting team development Visibility and Awareness: Elevate product visibility through impactful presentations, participation in industry events and the adaptation of high-quality sales materials A Little Bit About You : Are you passionate about Brand, Advertising, Packaging and Design? We are looking for a savvy salesperson, with a deep sense of urgency and accountability to deliver against financial targets. Qualifications 10+ years' consultative working or sales success in securing large brand tracking programs, with experience leading high-value pitches, proposals, and RFP responses. Previous experience in consulting, analytics, or consumer research roles focused on brand tracking Deep knowledge of brand and media evaluation, with the ability to apply insights to real-world client challenges Strong business development skills, including the ability to identify client needs and translate them into actionable solutions Demonstrated thought leadership, with a clear point of view on brand growth and advertising strategy; experience presenting at events or webinars is a plus Familiarity with sales processes and tools; hands-on experience in proposal development is essential Excellent communication and presentation skills, with the ability to influence senior stakeholders Bachelor’s degree required; Master’s degree preferred but not mandatory Experience with NielsenIQ or equivalent data sets is an advantage. Ability to travel to meet clients Additional Information : This role has a market-competitive salary with an anticipated base compensation of the following range: $117,250-$140,000. Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) Our commitment to Diversity, Equity, and Inclusion : At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve.
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Exciting Opportunity: Drive the Growth of Brand and Ad tracking in North America Location: US-Remote Job Description : Are you passionate about unlocking the power of data to shape brand strategy? We’re looking for a dynamic and visionary leader to support the growth of our Brand/Communication tracking business across North America. This is a unique opportunity to develop strategic opportunities, winning programs that deliver deep consumer insights, fuels marketing effectiveness, and enables clients to strengthen their brand equity and performance across diverse markets. Reporting to the Practice Area Leader, you’ll play a central role in driving client adoption of NielsenIQ’s Brand and Communications tracking solutions. This includes working closely with commercial teams to identify and nurture opportunities, shape compelling proposals, support/lead pitches, and guide clients toward the right solutions for their needs. Key Accountabilities & Responsibilities Drive Revenue Growth: Identify and activate opportunities to grow Brand and Communications Tracking adoption, supporting sales teams with strategic input and expertise. Strengthen Client Relationships: Act as a trusted advisor, helping clients understand how our Brand and Communication Tracking capabilities can address their business challenges and deliver measurable impact. Amplify Product Value: Champion our Brand Tracking solutions across internal teams and with clients: Ensuring stakeholders are equipped to confidently position and promote our offerings and showcasing impact through compelling success stories and thought leadership. Enable Team Collaboration: Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success. Core KPIs Revenue Achievement: Consistently meet or exceed assigned revenue and margin targets through strategic client engagement and solution alignment Client Conversion: Drive adoption of NielsenIQ’s Brand Tracking solutions by identifying opportunities and influencing decision-makers across key accounts Engagement Excellence: Deliver compelling pitches and proposals that resonate with client needs, contributing to high engagement and conversion rates Knowledge Sharing: Actively contribute to internal initiatives by sharing expertise, fostering collaboration, and supporting team development Visibility and Awareness: Elevate product visibility through impactful presentations, participation in industry events and the adaptation of high-quality sales materials A Little Bit About You : Are you passionate about Brand, Advertising, Packaging and Design? We are looking for a savvy salesperson, with a deep sense of urgency and accountability to deliver against financial targets. Qualifications 10+ years' consultative working or sales success in securing large brand tracking programs, with experience leading high-value pitches, proposals, and RFP responses. Previous experience in consulting, analytics, or consumer research roles focused on brand tracking Deep knowledge of brand and media evaluation, with the ability to apply insights to real-world client challenges Strong business development skills, including the ability to identify client needs and translate them into actionable solutions Demonstrated thought leadership, with a clear point of view on brand growth and advertising strategy; experience presenting at events or webinars is a plus Familiarity with sales processes and tools; hands-on experience in proposal development is essential Excellent communication and presentation skills, with the ability to influence senior stakeholders Bachelor’s degree required; Master’s degree preferred but not mandatory Experience with NielsenIQ or equivalent data sets is an advantage. Ability to travel to meet clients Additional Information : This role has a market-competitive salary with an anticipated base compensation of the following range: $117,250-$140,000. Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) Our commitment to Diversity, Equity, and Inclusion : At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve.
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