Quench USA, Inc.
Director, Product Marketing - Indirect
Quench USA, Inc., King Of Prussia, Pennsylvania, United States, 19406
Position Overview The Product Marketing Director at Culligan Quench will lead the discovery of new market opportunities, define product strategies, and drive go-to-market execution to ensure our Indirect division sustains leadership in dealer channels. This role serves as the connective tissue between Product, Sales, Marketing, and Operations, ensuring our Indirect product portfolio is not only competitive but also differentiated by a clear value proposition, compelling positioning, and measurable business outcomes. The Director will champion the voice of the dealer, translating market insights into strategy and ensuring alignment across stakeholders to enable adoption and growth.
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below. Responsibilities
Product Strategy and Project Management Refine product positioning and value propositions grounded in customer and dealer insights Lead development of business cases that quantify new product opportunity (TAM, ROI, adoption forecasts) and inform portfolio decisions Shape the product roadmap through market and dealer feedback, competitive analysis, and voice-of-customer inputs Define clear, strategic go-to-market frameworks for new and existing products that drive both differentiation and adoption Partner with Category Management to track performance post-launch and iterate based on results Channel Enablement and Sales Support Partner with Marketing to create marketing assets, sales tools, and training materials to enable internal and dealer sales teams Ensure dealers are strategically enabled with compelling messaging, sales narratives, and training—not just tools Develop channel-specific programs that improve partner engagement, dealer confidence, and sell-through Build two-way feedback loops with dealers, ensuring their voice informs product refinement and GTM priorities Champion dealer and customer success stories as proof points for growth Market Insights and Analytics Own the market intelligence function for Indirect: competitive tracking, pricing analysis, and emerging trends Leverage IoT and usage data to identify upsell, cross-sell, and retention opportunities for indirect products Translate insights into actionable recommendations for roadmap prioritization, pricing, and GTM pivots Cross-Functional Collaboration Serve as Indirect’s voice of the customer in product development, product quality, IoT, and support Act as the integrator across teams, ensuring Indirect priorities are fully represented in corporate initiatives Establish a framework for launch readiness with Sales, Operations, and Marketing, aligning priorities and deliverables Partner with Product Support to translate field and dealer issues into actionable improvements Liaison with Product Technical Support teams to ensure dealers’ product concerns are prioritized and resolved Requirements
5+ years in product marketing, category management, or related consulting experience, ideally in B2B2B environments Proven ability to define strategy and execute GTM plans that deliver measurable business outcomes Deep experience in channel enablement and dealer success, not just asset creation Strong analytical and financial acumen (ROI modeling, TAM analysis, pricing strategy) Exceptional cross-functional leadership skills—able to influence without authority and ensure alignment across diverse stakeholders Storytelling ability to translate complex product/market dynamics into simple, compelling narratives for dealers and leadership Benefits
Medical Dental Vision Life insurance Disability 401(k) Paid time off Parental leave Additional voluntary benefits Quench offers salary, commission, benefits, and incentive awards. We are proud to be an Equal Opportunity Employer. Quench provides equal opportunity in all of our employment practices to all qualified employees and applicants without regard to sex, sexual orientation, race, color, religion, gender, national origin, ethnicity, age, disability, marital or family status, pregnancy, military status, veteran status, genetic information or any other category protected by federal, state and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, benefits, training, social and recreational programs. All such employment decisions will be made without unlawfully discriminating on any prohibited basis. Applicants Beware of fake job offers falsely claiming affiliation with our company. We never request banking details or other personally identifiable information during interviews. Our recruiters will never ask prospective employees for payment to apply for a position or as a condition of employment. Official emails are from our domain. Our approved emails will come from @quenchwater.com. Verify offers through our official HR channels to safeguard your privacy and security. If you have any questions or suspicions regarding the authenticity of any job posting or communication allegedly by or on behalf of Quench, please contact us immediately at jobs@quenchwater.com.
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You can get further details about the nature of this opening, and what is expected from applicants, by reading the below. Responsibilities
Product Strategy and Project Management Refine product positioning and value propositions grounded in customer and dealer insights Lead development of business cases that quantify new product opportunity (TAM, ROI, adoption forecasts) and inform portfolio decisions Shape the product roadmap through market and dealer feedback, competitive analysis, and voice-of-customer inputs Define clear, strategic go-to-market frameworks for new and existing products that drive both differentiation and adoption Partner with Category Management to track performance post-launch and iterate based on results Channel Enablement and Sales Support Partner with Marketing to create marketing assets, sales tools, and training materials to enable internal and dealer sales teams Ensure dealers are strategically enabled with compelling messaging, sales narratives, and training—not just tools Develop channel-specific programs that improve partner engagement, dealer confidence, and sell-through Build two-way feedback loops with dealers, ensuring their voice informs product refinement and GTM priorities Champion dealer and customer success stories as proof points for growth Market Insights and Analytics Own the market intelligence function for Indirect: competitive tracking, pricing analysis, and emerging trends Leverage IoT and usage data to identify upsell, cross-sell, and retention opportunities for indirect products Translate insights into actionable recommendations for roadmap prioritization, pricing, and GTM pivots Cross-Functional Collaboration Serve as Indirect’s voice of the customer in product development, product quality, IoT, and support Act as the integrator across teams, ensuring Indirect priorities are fully represented in corporate initiatives Establish a framework for launch readiness with Sales, Operations, and Marketing, aligning priorities and deliverables Partner with Product Support to translate field and dealer issues into actionable improvements Liaison with Product Technical Support teams to ensure dealers’ product concerns are prioritized and resolved Requirements
5+ years in product marketing, category management, or related consulting experience, ideally in B2B2B environments Proven ability to define strategy and execute GTM plans that deliver measurable business outcomes Deep experience in channel enablement and dealer success, not just asset creation Strong analytical and financial acumen (ROI modeling, TAM analysis, pricing strategy) Exceptional cross-functional leadership skills—able to influence without authority and ensure alignment across diverse stakeholders Storytelling ability to translate complex product/market dynamics into simple, compelling narratives for dealers and leadership Benefits
Medical Dental Vision Life insurance Disability 401(k) Paid time off Parental leave Additional voluntary benefits Quench offers salary, commission, benefits, and incentive awards. We are proud to be an Equal Opportunity Employer. Quench provides equal opportunity in all of our employment practices to all qualified employees and applicants without regard to sex, sexual orientation, race, color, religion, gender, national origin, ethnicity, age, disability, marital or family status, pregnancy, military status, veteran status, genetic information or any other category protected by federal, state and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, benefits, training, social and recreational programs. All such employment decisions will be made without unlawfully discriminating on any prohibited basis. Applicants Beware of fake job offers falsely claiming affiliation with our company. We never request banking details or other personally identifiable information during interviews. Our recruiters will never ask prospective employees for payment to apply for a position or as a condition of employment. Official emails are from our domain. Our approved emails will come from @quenchwater.com. Verify offers through our official HR channels to safeguard your privacy and security. If you have any questions or suspicions regarding the authenticity of any job posting or communication allegedly by or on behalf of Quench, please contact us immediately at jobs@quenchwater.com.
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