Formlabs is hiring: Product Marketing Manager in Boston

Overview To reinvent an industry, you have to build the best team. Join Formlabs to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, artist, and researcher in the world. We’re looking for a Product Marketing Manager with a strong communications background to drive market adoption of our 3D printers, accessories, and materials. You will work on our core SLA technology and products, and manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and market/competition understanding. Product Marketers at Formlabs are closest to our products and customers—between Product and Marketing teams—with a talent for attention-grabbing copywriting. Product Marketing at Formlabs is a pivotal team where you will collaborate with product management, design, engineering, manufacturing, web, and content to get things done. This is a fast-paced environment with regular market launches and occasional large hardware announcements. If you’re passionate about reinforcing product messaging across sales, services, and marketing, we want you to join our team as a Product Marketing Manager . Responsibilities Be the “quarterback” of launches for new hardware, software, and materials products Nurture existing products by executing changes in marketing and positioning Connect market and technology trends with Formlabs’ products to build product positioning and messaging for verticals, buyer personas, and use cases Regularly track and assess competitors, and adjust Formlabs’ product marketing accordingly as the industry evolves Communicate our products across all mediums in succinct and compelling ways, anticipating and addressing potential questions Develop technical training, messaging decks, internal FAQs, product guides, etc., to enable sales teams while driving competitive differentiation Promote and demonstrate Formlabs products at conferences, trade shows, events, and to analysts and potential customers Develop deep expertise in our 3D printing technologies, materials, and portfolio You 3+ years of experience in a product marketing or sales engineering role at a B2B hardware or software company Detail-oriented with a track record of excellence in project management Passionate about technology and interested in 3D printing Collaborates with sales and marketing teams to create product training material including value propositions and differentiation Conducted independent primary and secondary market research to understand trends and analyze competitive landscapes Proven ability to work independently and cross-functionally to complete projects Tactfully manage by influence with leaders across the organization High initiative and strong business judgment; comfortable solving strategic problems in real time Think holistically and contribute business value outside of core responsibilities Bonus Skills Technical writing Business degree or technical degree preferred Related industry experience Our Perks Robust equity program to build future wealth through RSUs Comprehensive healthcare coverage (Medical, Dental, Vision) Low-cost fund options in our 401K and access to advisors Generous paid Parental Leave (up to 16 weeks) Tenure-based paid Sabbatical Leave (up to 6 weeks) Flexible Out of Office Plan – Take time when you need it Ample on-site parking & pre-tax commuter benefits Healthy on-site lunches, snacks, beverages, & treats Regular sponsored professional development opportunities Many opt-in culture events across our diverse community Unlimited 3D prints We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don\'t check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing. To all recruitment agencies: Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered property and will be processed accordingly. Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Computers and Electronics Manufacturing #J-18808-Ljbffr