Friedman Williams
Business Development Manager Corporate & Financial Institutions
Friedman Williams, San Francisco, California, United States, 94199
Business Development Manager Corporate & Financial Institutions LA OR SF CA
Job Summary:
Seeking a strategic, results-oriented business development manager to drive strategy and identify and implement initiatives for the corporate, tax and financial services groups. This is an opportunity to be part of a uniquely collaborative culture, working with a dynamic global Marketing & Business Development team.
Responsibilities:
Develop and coordinate strategic business development plans for assigned groups, including fiscal year plans, individual goal statements, and specific business development initiatives. Manage the implementation and execution of these plans and initiatives, and measure outcomes. Develop and monitor marketing & BD budgets for assigned practice groups. Support the measurement and reporting of services to evaluate effectiveness and demonstrate value to the Firm. Act as primary point of contact for practice group leadership and broader partnership. Work directly with attorneys to implement business development initiatives and programs around new business generation with existing and new clients. Prepare specific client pitch materials, including responses to RFPs, and conduct preparatory sessions with attorneys prior to client meetings. Track win/loss record and leverage firm’s Market Research team to analyze market opportunities. Attend regular practice group meetings with the Firm’s Management Committee and coordinate preparation for meetings with Practice leadership. Actively manage and participate in related practice group meetings and monitor relevant trade press and developments to report on prospective client development leads to partners. Coordinate with members of the BD team on cross-practice efforts for regional/industry initiatives and work with the Relationship Manager program to maintain and expand relationships with targeted clients. Recommend thought leadership and CLE programs for clients and lead integration of lateral attorneys within assigned practice groups. Counsel lawyers on personal business development goals, providing guidance and support for plan implementation and work closely with Public Relations team to identify and leverage media opportunities. Marketing Responsibilities:
Organize and manage events from concept development and invitation creation to on-the-ground support, day-of logistics, and post event follow-up. Manage and draft concise, targeted submissions for legal rankings and other awards, including Chambers. Coordinate specialist tracking of practice experience and successes for use in practice materials, on the website, in pitches and proposals, practice descriptions, and attorney biographies. Assist with the editing, layout, and production of firm and practice group marketing materials and develop/manage website content, brochures, and other external communication pieces. Collaborate with Digital Marketing team on targeted digital marketing campaigns and develop and maintain segmented client and prospect mailing lists. Identify and evaluate sponsorship and speaking opportunities at conferences and seminars and ensure effective participation. Training and Development:
Shared responsibility for the training and development of Business Development Specialists, including pitch and proposal drafting, event planning and management, and client development activity tracking. Provision of training to practice groups and individual lawyers on specific topics, such as best practices. Qualifications:
Bachelor’s degree in business, marketing, communications, or related field. MBA or JD a plus. Minimum of three years of experience in professional services marketing and business development. Excellent interpersonal skills and written and oral communications skills. Demonstrated leadership and proactivity/initiative. High-energy, creativity, and value-added orientation. High level of accountability on all work product and ability to effectively juggle multiple projects. Ability to work well under tight deadlines and other pressures while maintaining professional demeanor. Experience and facility with information technology and software for marketing the practice group, including website, databases and knowledge management tools. Proficiency with Word, PowerPoint, and Excel required. Proficiency with Salesforce a plus.
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Develop and coordinate strategic business development plans for assigned groups, including fiscal year plans, individual goal statements, and specific business development initiatives. Manage the implementation and execution of these plans and initiatives, and measure outcomes. Develop and monitor marketing & BD budgets for assigned practice groups. Support the measurement and reporting of services to evaluate effectiveness and demonstrate value to the Firm. Act as primary point of contact for practice group leadership and broader partnership. Work directly with attorneys to implement business development initiatives and programs around new business generation with existing and new clients. Prepare specific client pitch materials, including responses to RFPs, and conduct preparatory sessions with attorneys prior to client meetings. Track win/loss record and leverage firm’s Market Research team to analyze market opportunities. Attend regular practice group meetings with the Firm’s Management Committee and coordinate preparation for meetings with Practice leadership. Actively manage and participate in related practice group meetings and monitor relevant trade press and developments to report on prospective client development leads to partners. Coordinate with members of the BD team on cross-practice efforts for regional/industry initiatives and work with the Relationship Manager program to maintain and expand relationships with targeted clients. Recommend thought leadership and CLE programs for clients and lead integration of lateral attorneys within assigned practice groups. Counsel lawyers on personal business development goals, providing guidance and support for plan implementation and work closely with Public Relations team to identify and leverage media opportunities. Marketing Responsibilities:
Organize and manage events from concept development and invitation creation to on-the-ground support, day-of logistics, and post event follow-up. Manage and draft concise, targeted submissions for legal rankings and other awards, including Chambers. Coordinate specialist tracking of practice experience and successes for use in practice materials, on the website, in pitches and proposals, practice descriptions, and attorney biographies. Assist with the editing, layout, and production of firm and practice group marketing materials and develop/manage website content, brochures, and other external communication pieces. Collaborate with Digital Marketing team on targeted digital marketing campaigns and develop and maintain segmented client and prospect mailing lists. Identify and evaluate sponsorship and speaking opportunities at conferences and seminars and ensure effective participation. Training and Development:
Shared responsibility for the training and development of Business Development Specialists, including pitch and proposal drafting, event planning and management, and client development activity tracking. Provision of training to practice groups and individual lawyers on specific topics, such as best practices. Qualifications:
Bachelor’s degree in business, marketing, communications, or related field. MBA or JD a plus. Minimum of three years of experience in professional services marketing and business development. Excellent interpersonal skills and written and oral communications skills. Demonstrated leadership and proactivity/initiative. High-energy, creativity, and value-added orientation. High level of accountability on all work product and ability to effectively juggle multiple projects. Ability to work well under tight deadlines and other pressures while maintaining professional demeanor. Experience and facility with information technology and software for marketing the practice group, including website, databases and knowledge management tools. Proficiency with Word, PowerPoint, and Excel required. Proficiency with Salesforce a plus.
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