Brady Corporation is hiring: Performance Marketing Manager in Salt Lake City

Overview Performance Marketing Manager at Brady Corporation will own the strategy, execution, and optimization of digital marketing and paid media programs. This role is critical to driving measurable revenue growth through customer acquisition and retention. The ideal candidate combines strategic vision with analytical rigor—equally comfortable leading at the whiteboard and diving into data. They are a data-driven influencer and collaborator , able to align stakeholders and drive cross-functional initiatives that turn insights into results. What You’ll Be Doing Lead Digital Growth Strategy: Design and execute multi-channel marketing strategies across email, paid search, SEO, social, display, and programmatic to maximize acquisition, retention, and revenue. Own Budget & Forecasting: Manage a rapidly scaling digital budget, delivering accurate forecasts and consistently exceeding growth targets. Analytics & Insights Leadership: Develop and oversee performance dashboards, marketing analytics, and attribution models to translate data into actionable insights that optimize conversion, ROI, CAC, and LTV. Performance Optimization: Measure, analyze, and refine campaign performance across all channels, ensuring marketing spend efficiency and continuous improvement. Revenue Growth Innovation: Identify growth opportunities, test new tactics, and drive scalable initiatives that unlock incremental revenue. Influence & Collaboration: Partner with internal teams to shape digital strategies, create high-performing landing pages, enhance the customer journey, and align efforts that drive measurable results. Market Intelligence: Stay ahead of digital marketing trends, tools, and best practices to ensure PDC remains at the forefront of performance-driven growth. What You Will Need To Be Successful Bachelor’s degree in Marketing, Digital Marketing, E-commerce, Business, or related field. 5+ years of proven experience leveraging performance marketing to drive measurable revenue growth. 3+ years of direct ownership and accountability for one or more core marketing channels (PPC, SEO, email, or display). Demonstrated success managing significant digital advertising budgets tied to demand generation and ROI. Expertise in campaign management across paid search, organic search, email, and display. Strong track record of using data to influence stakeholders, translate analytics into strategy, and execute cross-functional initiatives. Experience with A/B and multivariate testing methodologies to measure incrementality. Proficiency in web analytics and MarTech tools (e.g., GA, Adobe Analytics, Eloqua, BigQuery). Data-driven mindset with deep understanding of ecommerce KPIs (CAC, LTV, ROI, conversion rates). Preferred experience driving growth in both B2C and B2B environments. Preferred familiarity with advanced attribution modeling and SQL for deeper performance insights. About Us Brady Corporation’s Brady Identification Solutions business (PDC) serves healthcare, government, education, entertainment and hospitality. PDC is part of Brady’s global portfolio of brands and focuses on identification solutions from patient identification to event wristbands. Brady is a global company with diverse industries and applications, supported by world-class manufacturing capabilities. Why Work At Brady A career at Brady means joining a global company with a 100+ year history, competitive pay, and strong benefits. Brady emphasizes collaboration, innovation, and an inclusive workplace with opportunities to grow and contribute to charitable initiatives and community impact. Our headquarters are in Milwaukee, Wisconsin, with more than 70 locations worldwide. Our Benefits Comprehensive insurance coverage starting on your first day of employment (medical, dental, vision) Generous 401(k) with company match Paid time off and holidays Incentive programs for full-time employees Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance Education reimbursement opportunities Scholarship program for children of Brady employees Employee Resource Groups for networking, development, and volunteer opportunities Employee Assistance Program and wellness programs Dress-for-your-day dress code Charitable contributions matched through Brady's Matching Gift program #J-18808-Ljbffr