Tata Consultancy Services is hiring: Business Analyst in New York

Overview

Role – Business Analyst

Location – Long Island City, NY (Fulltime/Onsite)

Years of experience – 8+ Years

Key Responsibilities

• Partner with Marketing, Product, and Engineering teams to gather, document, and translate business needs into detailed technical requirements for email, push, and cross-channel campaigns.
• Serve as the platform SME for Responsys or Braze, focusing on technical configuration, data flow, and integration points with upstream and downstream systems (e.g., CRM, data warehouse, customer profiles, APIs, Digital web/app).
• Define and manage data schemas, audience segmentation logic, personalization attributes, and campaign automation workflows.
• Collaborate with data engineering teams to validate inbound/outbound data feeds, ETL processes, and system reliability.
• Create functional and non-functional requirements, process flows, and user stories that enable development teams to deliver scalable solutions.
• Lead and execute User Acceptance Testing (UAT) for new features, integrations, and campaign workflows to ensure accuracy and compliance.
• Support campaign performance tracking by enabling data accessibility for analytics teams, ensuring metrics such as engagement, conversion, and deliverability can be reported accurately.
• Partner with Marketing stakeholders to align reporting needs with technical implementation, ensuring business decisions are backed by accurate and timely insights.
• Ensure all solutions are compliant with data privacy regulations (GDPR, CCPA, CAN-SPAM) and follow internal security and governance protocols.
• Partner with Product Management to support roadmap planning, backlog refinement and prioritization of features and enhancements.
• Provide operational support for day to day campaign execution, troubleshooting issues with data campaign logic, and platform performance.
• Act as a first line of support for Marketing users, escalating technical issues to Engineering when needed and ensuring timely resolution of defects or incidents.

Preferred Skills

• Exposure to other marketing automation platforms (e.g., Responsys, Braze, Salesforce Marketing Cloud, Iterable).
• Understanding of omni-channel engagement (email, push, SMS, in-app messaging).
• Knowledge of BI/reporting tools (e.g., Looker, Tableau, Power BI) to support analytics integration.
• Familiarity with cloud platforms (Google Cloud Platform, AWS, or Azure).

Salary

Salary Range – $100,000 – $130,000 a year

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