Eisai US
Associate Director, Consumer Marketing , Alzheimer's Disease
Eisai US, Nutley, New Jersey, us, 07110
Overview
Associate Director, Consumer Marketing, Alzheimer\u2019s Disease. Eisai is seeking highly-motivated individuals to join the US Alzheimer\u2019s Disease marketing team. The role focuses on developing and delivering holistic, customer-focused omnichannel campaigns that help fulfill Eisai\u2019s human healthcare (hhc) mission, with first thought to patients and their families. Key Responsibilities
Lead the planning and execution of the patient and care partner omnichannel strategy across digital channels and media platforms to improve and simplify the patient journey. Develop Direct to Patient marketing messaging, materials and digital assets including patient videos, emails, websites, video, paid search, social media, in-office, aligned to the marketing strategy. Know our customers: develop deep understanding of customer segments, needs and channel preferences. Lead measurement and optimization of direct to patient campaigns that support marketing strategies. Leverage digital capabilities, innovation, and best practices to drive customer engagement for the brand, including identifying and piloting future marketing capabilities. Manage agency partners and outsourced vendors including media, creative and budget management. Ensure all tactics align to the customer experience plan and achieve the desired customer experience. Collaborate with cross-functional teams to understand the patient journey and caregiver/patient insights. Ensure programs comply with Eisai Legal and Compliance policies and pharma industry regulations. Contribute to the development of the annual and 5-year brand business plan and budget. Qualifications
Bachelor\u2019s Degree required; MBA preferred. Minimum of 5 years of relevant marketing experience, preferably in pharmaceutical/healthcare, with 2+ years in consumer pharmaceutical marketing and/or advertising. Strong knowledge of digital marketing. Experience launching Direct to Patient campaigns and support materials. Strategic thinking, problem solving, communication and influence skills. Experience championing and implementing innovative marketing ideas. Ability to collaborate with cross-functional teams to align on strategies and provide input into the strategic direction for activities. Track record of challenging the status quo and driving breakthrough ideas. Thrives in a fast-paced, evolving environment; experience directing agencies/ Vendors and managing budgets. Demonstrated high ethical standards and personal integrity; print production knowledge. This role is hybrid in Nutley, NJ and requires 3 days onsite per week (Tuesday, Wednesday, Thursday). Ability to travel approximately 15-20%. Skills: Communication & Cross-functional Influence, Critical Thinking & Business Agility, Customer Engagement, Omnichannel Strategy, Product / Business Knowledge, Project Mgmt. / Data Analytics. Benefits & Compliance
Eisai Salary Transparency Language: The base salary range for the Associate Director, Consumer Marketing, Alzheimer\u2019s Disease is from $180,800 to $237,300. Eligible for Eisai Inc. Annual Incentive Plan & Eisai Inc. Long Term Incentive Plan. Final pay determinations depend on experience, education, knowledge, and skills. Eisai is an equal opportunity employer. Eisai participates in E-Verify. For more information on benefits, visit https://us.eisai.com/careers-at-eisai/benefits. Some other benefits may be available; discuss questions with your recruiter. Eisai prohibits discrimination based on race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status.
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Associate Director, Consumer Marketing, Alzheimer\u2019s Disease. Eisai is seeking highly-motivated individuals to join the US Alzheimer\u2019s Disease marketing team. The role focuses on developing and delivering holistic, customer-focused omnichannel campaigns that help fulfill Eisai\u2019s human healthcare (hhc) mission, with first thought to patients and their families. Key Responsibilities
Lead the planning and execution of the patient and care partner omnichannel strategy across digital channels and media platforms to improve and simplify the patient journey. Develop Direct to Patient marketing messaging, materials and digital assets including patient videos, emails, websites, video, paid search, social media, in-office, aligned to the marketing strategy. Know our customers: develop deep understanding of customer segments, needs and channel preferences. Lead measurement and optimization of direct to patient campaigns that support marketing strategies. Leverage digital capabilities, innovation, and best practices to drive customer engagement for the brand, including identifying and piloting future marketing capabilities. Manage agency partners and outsourced vendors including media, creative and budget management. Ensure all tactics align to the customer experience plan and achieve the desired customer experience. Collaborate with cross-functional teams to understand the patient journey and caregiver/patient insights. Ensure programs comply with Eisai Legal and Compliance policies and pharma industry regulations. Contribute to the development of the annual and 5-year brand business plan and budget. Qualifications
Bachelor\u2019s Degree required; MBA preferred. Minimum of 5 years of relevant marketing experience, preferably in pharmaceutical/healthcare, with 2+ years in consumer pharmaceutical marketing and/or advertising. Strong knowledge of digital marketing. Experience launching Direct to Patient campaigns and support materials. Strategic thinking, problem solving, communication and influence skills. Experience championing and implementing innovative marketing ideas. Ability to collaborate with cross-functional teams to align on strategies and provide input into the strategic direction for activities. Track record of challenging the status quo and driving breakthrough ideas. Thrives in a fast-paced, evolving environment; experience directing agencies/ Vendors and managing budgets. Demonstrated high ethical standards and personal integrity; print production knowledge. This role is hybrid in Nutley, NJ and requires 3 days onsite per week (Tuesday, Wednesday, Thursday). Ability to travel approximately 15-20%. Skills: Communication & Cross-functional Influence, Critical Thinking & Business Agility, Customer Engagement, Omnichannel Strategy, Product / Business Knowledge, Project Mgmt. / Data Analytics. Benefits & Compliance
Eisai Salary Transparency Language: The base salary range for the Associate Director, Consumer Marketing, Alzheimer\u2019s Disease is from $180,800 to $237,300. Eligible for Eisai Inc. Annual Incentive Plan & Eisai Inc. Long Term Incentive Plan. Final pay determinations depend on experience, education, knowledge, and skills. Eisai is an equal opportunity employer. Eisai participates in E-Verify. For more information on benefits, visit https://us.eisai.com/careers-at-eisai/benefits. Some other benefits may be available; discuss questions with your recruiter. Eisai prohibits discrimination based on race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status.
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