SoFi
This range is provided by SoFi. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$124,800.00/yr - $234,000.00/yr We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The Role: We’re looking for a Senior Product Manager to join SoFi’s Home Loans team and lead the pre-application experience for new members. Your mission will be to help new and existing SoFi members discover, explore, and begin their journey toward homeownership with SoFi. What You’ll Do
Own the product strategy, roadmap, and execution for the top-of-funnel Home Loans experience, from landing page to application start. Define and track key success metrics, including Home Loans web → Quality Start conversion, Home Loans share among SoFi members, and cross-sell to other SoFi products. Develop and launch high-impact experiments to drive funnel optimization, conversion uplift, and better member engagement. Collaborate cross-functionally with marketing, sales, compliance, capital markets, and operations to execute on growth plans. Partner closely with Design and Engineering to create intuitive, performant, and responsive web/mobile experiences. Use data and user research to deeply understand borrower needs, test hypotheses, and iterate quickly. Help existing SoFi members discover Home Loans while also acquiring net-new SoFi members. Champion SoFi’s values, especially Iterate, Learn, Innovate, in your day-to-day work. What You’ll Need
Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field. 3+ years of product management or growth product experience. Track record of driving meaningful business outcomes through data-driven product development. Experience launching and optimizing growth experiences at scale. Ability to work independently, own KPIs, and communicate effectively across technical and non-technical teams. Comfort working in a fast-paced, highly collaborative environment with multiple stakeholders. Excellent communication skills, able to present ideas, insights, and results to leadership and cross-functional teams. Deep empathy for customers and a desire to help people achieve their financial goals. Nice to Have
Experience in mortgage, lending, or consumer fintech. Background in growth product management, funnel optimization, or A/B testing. Familiarity with marketing platforms or analytics stacks (e.g., GA, Amplitude, Optimizely). Prior work on personalized landing pages, rate tools, or pricing calculators. Experience working with CRM or marketing automation tools (e.g., Salesforce, Iterable). SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
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$124,800.00/yr - $234,000.00/yr We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The Role: We’re looking for a Senior Product Manager to join SoFi’s Home Loans team and lead the pre-application experience for new members. Your mission will be to help new and existing SoFi members discover, explore, and begin their journey toward homeownership with SoFi. What You’ll Do
Own the product strategy, roadmap, and execution for the top-of-funnel Home Loans experience, from landing page to application start. Define and track key success metrics, including Home Loans web → Quality Start conversion, Home Loans share among SoFi members, and cross-sell to other SoFi products. Develop and launch high-impact experiments to drive funnel optimization, conversion uplift, and better member engagement. Collaborate cross-functionally with marketing, sales, compliance, capital markets, and operations to execute on growth plans. Partner closely with Design and Engineering to create intuitive, performant, and responsive web/mobile experiences. Use data and user research to deeply understand borrower needs, test hypotheses, and iterate quickly. Help existing SoFi members discover Home Loans while also acquiring net-new SoFi members. Champion SoFi’s values, especially Iterate, Learn, Innovate, in your day-to-day work. What You’ll Need
Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field. 3+ years of product management or growth product experience. Track record of driving meaningful business outcomes through data-driven product development. Experience launching and optimizing growth experiences at scale. Ability to work independently, own KPIs, and communicate effectively across technical and non-technical teams. Comfort working in a fast-paced, highly collaborative environment with multiple stakeholders. Excellent communication skills, able to present ideas, insights, and results to leadership and cross-functional teams. Deep empathy for customers and a desire to help people achieve their financial goals. Nice to Have
Experience in mortgage, lending, or consumer fintech. Background in growth product management, funnel optimization, or A/B testing. Familiarity with marketing platforms or analytics stacks (e.g., GA, Amplitude, Optimizely). Prior work on personalized landing pages, rate tools, or pricing calculators. Experience working with CRM or marketing automation tools (e.g., Salesforce, Iterable). SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
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