AbbVie
Regional Marketing Manager I/II, Rheumatology - Southeast Region
AbbVie, Birmingham, Alabama, United States, 35275
Regional Marketing Manager I/II, Rheumatology - Southeast Region
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. The Rheumatology Regional Marketing Manager (RMM) will work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. Key Responsibilities: Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion. Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming. Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization. Ability to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance. Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies. Responsible for understanding a geographical area’s competitive landscape, provider dynamics and competitive intelligence across the assigned geography. Coordinate the direction and deliverables of multiple external vendors and internal departments. Thought Leader Engagement: Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography. Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement. Demonstrate In-depth understanding of external and internal drivers across multiple external stakeholder groups. Key Skills: Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders. Experience working in a collaborative working environment with integrated, cross-functional teams. Ability to navigate a field and headquarter based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance. Ability to work in a fast-paced environment. Knowledge of applicable regulations and standards affecting Pharmaceutical Products. Qualifications: Bachelor’s Degree. Previous experience in sales, sales management, or marketing with at least 2 years of experience in Rheumatology/Immunology (preferred). Travel up to 60% of the time including evenings and weekends. Valid driver’s license: Ability to pass a pre-employment drug screening test and meet safe driving requirements. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. The Rheumatology Regional Marketing Manager (RMM) will work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. Key Responsibilities: Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion. Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming. Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization. Ability to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance. Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies. Responsible for understanding a geographical area’s competitive landscape, provider dynamics and competitive intelligence across the assigned geography. Coordinate the direction and deliverables of multiple external vendors and internal departments. Thought Leader Engagement: Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography. Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement. Demonstrate In-depth understanding of external and internal drivers across multiple external stakeholder groups. Key Skills: Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders. Experience working in a collaborative working environment with integrated, cross-functional teams. Ability to navigate a field and headquarter based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance. Ability to work in a fast-paced environment. Knowledge of applicable regulations and standards affecting Pharmaceutical Products. Qualifications: Bachelor’s Degree. Previous experience in sales, sales management, or marketing with at least 2 years of experience in Rheumatology/Immunology (preferred). Travel up to 60% of the time including evenings and weekends. Valid driver’s license: Ability to pass a pre-employment drug screening test and meet safe driving requirements. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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