Communications Strategy Director

We’re looking for talent that drives communications plans that are in sync with the creative expression and builds strong relationships across teams. This means a creative-first thinker. Someone who finds the lines between creative and media both blurry, driven exclusively by the goal of helping to make great work. Storytelling, collaboration and innovative thinking are the foundational traits of this individual. While understanding the discipline of strategy, he/she / they are able to move beyond the strategic articulation into practical communication planning working with creative, digital and media teams, translating a strategy into something both meaningful and useful. And someone who knows this is not always easy – knows that clients need to be persuaded and coached before consumers or business customers do, someone who has the strategic discipline and process to convince, and the conviction and skill to tell the story that leads to great work. What You Do Develop comprehensive connections strategies for brand and product comms, across both B2B and B2C audiences – including recommendations on task, messaging, measurement, channel, Contribute to strategic outputs including creative briefs, research proposals and trend reports Understand and apply industry best practices across a diverse range of medias What You Bring A proven track record of success in the development of strategic plans to the benefit of cross-functional teams Experience in building both B2C and B2B campaign eco-systems The ability to understand the needs of multiple client stakeholders, agency teams and target audiences Candidates must have successfully launched multiple integrated campaigns into the marketplace Able to push ideas and unearth new opportunities for activation A record of delivering highly effective campaigns, as tracked through comprehensive measurement plans The desire to partner with other Strategists (creative, social, media) Exceptional communicator with superior presentation and writing skills The resilience to work across a number of projects and balance own workload The drive to help others succeed and reach their potential Minimum 6-8 years of consumer and B2B creative marketing strategy with strong cross-channel experience Commitment to Diversity, Equity, and Inclusion: The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent — and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. How We Care for McCanners: Competitive insurance coverage, inclusive of medical, dental, and vision Time Well Taken: paid time off to take personal/vacation time off away from work as you deem consistent with your duties, the Company’s needs and its obligations 80 hours of Paid Sick Time per calendar year Access to Spark, a learning and skill platform for your growth and development 401k Retirement with 6% employer matching Maternity, Adoption and Parental Leave ranging from 12 to 16 weeks Wellness resources, including free access to Headspace

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