Hyatt
Manager, Digital Marketing (Rentals) - HVO
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Manager, Digital Marketing (Rentals) - HVO
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Hyatt Position Summary As a member of the professional staff, contributes general knowledge and skill in a discipline area to support team and/or department objectives. Responsible for maintaining, updating, and maximizing all e-commerce channels based on the current marketing strategy, including Hyatt.com and E-channels/OTAs as needed. Expected Contributions Ensure the rental marketing calendar remains updated and resources are allocated properly to support HVC’s rental marketing initiatives. Collaborate with HVC vacation ownership marketing, Hyatt Field Marketing, Hyatt Corporate Digital and SEO teams, and MVW third party agencies to ensure keywords are distributed equitably and follow non-compete guidelines for organic and paid media campaigns. Partner with HVC Brand team, HVC Legal, and other HVC teams to execute rental marketing campaigns. Partner with Rental Marketing leaders to optimize relevant market offers, including analytics, tracking and recommendations. Work with Rental Marketing leaders and internal teams to understand high level promotional time periods to execute promotions via various digital marketing tactics. Assist Rental Marketing leaders as needed with consolidating and distributing digital campaigns results including SEO, display ad/retargeting, paid search, mobile, social, etc. Partner with content team to ensure accuracy and support SEO efforts on Hyatt.com, local listings, and OTA/e-channels, by ensuring the accuracy of photos, content, room descriptions, amenities, hotel alerts. Verify new properties are added to Hyatt.com and ecommerce platforms. Oversee and optimize photo shoot organization and planning with Rental Marketing leaders. Become the subject matter expert about Hyatt products and services, including the Koddi/Top-Up platform. Add new properties to current marketing campaigns and platforms. Review, recommend and execute local marketing, World of Hyatt, and OTA marketing opportunities. Work with agency partner to execute digital marketing campaigns such as paid search, social, and display in accordance with marketing calendar. Collaborate and provide tactical recommendations for MetaSearch and OTA campaigns, including TripAdvisor, Google Hotel Ads, Kayak, Expedia, and Booking.com. Partner with internal teams and external agencies to create and proof digital ad design and copy. Regular reporting of campaign performance and recommendations for improvement as it relates to achieving revenue goals. Review and analyze current trends and recommend additional e-commerce opportunities on Hyatt.com and other digital platforms. Candidate Profile Education Four-year college degree preferred or 2-3 years Marketing or equivalent experience. Experience Minimum of 2-3 years marketing or equivalent work experience. Experience in the timeshare and lodging industry beneficial. Skills/Attributes Proven ability to gather the required information to analyze trends and surface possible solutions. Understanding of digital marketing and email marketing best practices. Understanding of paid media platforms including Google ads, Facebook, Instagram, YouTube, and CTV. Highly developed and effective verbal and written communication skills. Ability to explain complex ideas clearly and concisely in a manner appropriate to the audience. Conceptual thinker. Proven ability to develop and maintain effective relationships with a broad group of stakeholders. Proven ability to manage projects and consistently meet deadlines through effective multi-tasking and reprioritization of tasks. Hyatt Vacation Ownership is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
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Join to apply for the
Manager, Digital Marketing (Rentals) - HVO
role at
Hyatt Position Summary As a member of the professional staff, contributes general knowledge and skill in a discipline area to support team and/or department objectives. Responsible for maintaining, updating, and maximizing all e-commerce channels based on the current marketing strategy, including Hyatt.com and E-channels/OTAs as needed. Expected Contributions Ensure the rental marketing calendar remains updated and resources are allocated properly to support HVC’s rental marketing initiatives. Collaborate with HVC vacation ownership marketing, Hyatt Field Marketing, Hyatt Corporate Digital and SEO teams, and MVW third party agencies to ensure keywords are distributed equitably and follow non-compete guidelines for organic and paid media campaigns. Partner with HVC Brand team, HVC Legal, and other HVC teams to execute rental marketing campaigns. Partner with Rental Marketing leaders to optimize relevant market offers, including analytics, tracking and recommendations. Work with Rental Marketing leaders and internal teams to understand high level promotional time periods to execute promotions via various digital marketing tactics. Assist Rental Marketing leaders as needed with consolidating and distributing digital campaigns results including SEO, display ad/retargeting, paid search, mobile, social, etc. Partner with content team to ensure accuracy and support SEO efforts on Hyatt.com, local listings, and OTA/e-channels, by ensuring the accuracy of photos, content, room descriptions, amenities, hotel alerts. Verify new properties are added to Hyatt.com and ecommerce platforms. Oversee and optimize photo shoot organization and planning with Rental Marketing leaders. Become the subject matter expert about Hyatt products and services, including the Koddi/Top-Up platform. Add new properties to current marketing campaigns and platforms. Review, recommend and execute local marketing, World of Hyatt, and OTA marketing opportunities. Work with agency partner to execute digital marketing campaigns such as paid search, social, and display in accordance with marketing calendar. Collaborate and provide tactical recommendations for MetaSearch and OTA campaigns, including TripAdvisor, Google Hotel Ads, Kayak, Expedia, and Booking.com. Partner with internal teams and external agencies to create and proof digital ad design and copy. Regular reporting of campaign performance and recommendations for improvement as it relates to achieving revenue goals. Review and analyze current trends and recommend additional e-commerce opportunities on Hyatt.com and other digital platforms. Candidate Profile Education Four-year college degree preferred or 2-3 years Marketing or equivalent experience. Experience Minimum of 2-3 years marketing or equivalent work experience. Experience in the timeshare and lodging industry beneficial. Skills/Attributes Proven ability to gather the required information to analyze trends and surface possible solutions. Understanding of digital marketing and email marketing best practices. Understanding of paid media platforms including Google ads, Facebook, Instagram, YouTube, and CTV. Highly developed and effective verbal and written communication skills. Ability to explain complex ideas clearly and concisely in a manner appropriate to the audience. Conceptual thinker. Proven ability to develop and maintain effective relationships with a broad group of stakeholders. Proven ability to manage projects and consistently meet deadlines through effective multi-tasking and reprioritization of tasks. Hyatt Vacation Ownership is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
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