BioSpace
Associate Director, Field Marketing - New York
Role overview and location: The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team, supporting New York and neighboring states. The role focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S. You will help shape and execute brand strategy by driving strategic partnerships, facilitating dialogue about the evolving treatment landscape, and positioning Takeda as a leader in PsO. You will report to the Director, Head of HCP Engagements. How You Will Contribute
KOL Engagement
Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in dermatology. Develop and execute strategic engagement plans aligned with brand objectives; serve as a subject matter expert (SME) in psoriasis disease management. Ensure compliant, accurate, and balanced scientific communication during all external interactions. Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, market drivers, influence points, and provider dynamics. Act as a liaison between KOLs and Takeda's leadership, facilitating strategic insights and collaboration opportunities. Insight Generation
Capture, document, and analyze customer and market insights to identify regional and national trends informing brand strategy and market planning. Share synthesized customer insights with cross-functional stakeholders to support marketing strategy, optimize resources, and drive brand performance. Monitor customer, competitive, and marketplace activities and communicate insights to the broader team to inform planning and execution. Advisory Boards
Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs. Identify, recruit, and engage appropriate advisors based on therapeutic expertise and geographic representation. Execute advisory boards and consultant meetings to gather actionable insights that inform brand and disease state strategies. Facilitate post-meeting debriefs and translate insights into clear recommendations for internal teams. Congress & Conferences
Support strategy, planning, and execution of national and regional congresses to advance the Dermatology brand and increase disease awareness. Attend congresses and conferences within the assigned geographic area; synthesize insights and share compliantly with internal stakeholders. Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership, aligned with strategic objectives. Facilitate post-congress debriefs to evaluate outcomes and refine future engagement strategies. P2P Engagements
Lead partnerships with field leadership within the assigned geography to optimize and execute marketing strategies. Identify and prioritize key educational needs and opportunities; initiate programs to address gaps. Support speaker bureau development and maintain appropriate communication with members to align on disease education and brand messaging. Cross-functional Partnership
Serve as a strategic bridge between internal teams (Commercial, Field Sales, Key Accounts, Medical Affairs, Market Access, Leadership) and external thought leaders. Coordinate with internal stakeholders to ensure compliant, well-organized, and strategically aligned professional engagement activities. Demonstrate ability to thrive in a cross-functional environment, manage multiple tasks, and lead initiatives without formal authority. Minimum Requirements / Qualifications
Bachelor’s degree required; preferably in Biology, Marketing, Strategy, or Business Administration. 10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including at least 3 years in Key Opinion Leader management. Proven experience developing engagement plans for thought leader/KOL management and liaising with external stakeholders. Experience in Speaker Bureau strategy, including training, content development, and execution of national programs. Strong leadership with the ability to set direction, drive alignment, resolve issues, and assess risk. Excellent collaboration skills with the ability to influence cross-functional teams without direct authority. Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects simultaneously. Exceptional oral and written communication skills, with learning agility and budgeting experience; capable of using AI tools to drive efficiency. Preferred
Experience in the Psoriasis therapeutic market. New product launch experience. Knowledge of buy-and-bill reimbursement models and payer dynamics. Skill in working with complex biologics. Travel Requirements
Willingness to travel up to 50% of the time, including conferences on weekends, overnight programs, and key internal meetings. More About Us
Takeda is a patient-focused company transforming patient care through innovative specialty pharmaceuticals and patient support programs. We are committed to diversity and inclusion and strive for excellence in all we do. The company emphasizes remote work options and a Global Top Employer designation. EEO Statement
Takeda is committed to creating a diverse workforce and providing equal employment opportunities regardless of race, color, religion, sex, sexual orientation, gender identity, parental status, national origin, age, disability, citizenship status, genetic information or protected veteran status, in accordance with applicable laws.
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Role overview and location: The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team, supporting New York and neighboring states. The role focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S. You will help shape and execute brand strategy by driving strategic partnerships, facilitating dialogue about the evolving treatment landscape, and positioning Takeda as a leader in PsO. You will report to the Director, Head of HCP Engagements. How You Will Contribute
KOL Engagement
Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in dermatology. Develop and execute strategic engagement plans aligned with brand objectives; serve as a subject matter expert (SME) in psoriasis disease management. Ensure compliant, accurate, and balanced scientific communication during all external interactions. Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, market drivers, influence points, and provider dynamics. Act as a liaison between KOLs and Takeda's leadership, facilitating strategic insights and collaboration opportunities. Insight Generation
Capture, document, and analyze customer and market insights to identify regional and national trends informing brand strategy and market planning. Share synthesized customer insights with cross-functional stakeholders to support marketing strategy, optimize resources, and drive brand performance. Monitor customer, competitive, and marketplace activities and communicate insights to the broader team to inform planning and execution. Advisory Boards
Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs. Identify, recruit, and engage appropriate advisors based on therapeutic expertise and geographic representation. Execute advisory boards and consultant meetings to gather actionable insights that inform brand and disease state strategies. Facilitate post-meeting debriefs and translate insights into clear recommendations for internal teams. Congress & Conferences
Support strategy, planning, and execution of national and regional congresses to advance the Dermatology brand and increase disease awareness. Attend congresses and conferences within the assigned geographic area; synthesize insights and share compliantly with internal stakeholders. Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership, aligned with strategic objectives. Facilitate post-congress debriefs to evaluate outcomes and refine future engagement strategies. P2P Engagements
Lead partnerships with field leadership within the assigned geography to optimize and execute marketing strategies. Identify and prioritize key educational needs and opportunities; initiate programs to address gaps. Support speaker bureau development and maintain appropriate communication with members to align on disease education and brand messaging. Cross-functional Partnership
Serve as a strategic bridge between internal teams (Commercial, Field Sales, Key Accounts, Medical Affairs, Market Access, Leadership) and external thought leaders. Coordinate with internal stakeholders to ensure compliant, well-organized, and strategically aligned professional engagement activities. Demonstrate ability to thrive in a cross-functional environment, manage multiple tasks, and lead initiatives without formal authority. Minimum Requirements / Qualifications
Bachelor’s degree required; preferably in Biology, Marketing, Strategy, or Business Administration. 10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including at least 3 years in Key Opinion Leader management. Proven experience developing engagement plans for thought leader/KOL management and liaising with external stakeholders. Experience in Speaker Bureau strategy, including training, content development, and execution of national programs. Strong leadership with the ability to set direction, drive alignment, resolve issues, and assess risk. Excellent collaboration skills with the ability to influence cross-functional teams without direct authority. Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects simultaneously. Exceptional oral and written communication skills, with learning agility and budgeting experience; capable of using AI tools to drive efficiency. Preferred
Experience in the Psoriasis therapeutic market. New product launch experience. Knowledge of buy-and-bill reimbursement models and payer dynamics. Skill in working with complex biologics. Travel Requirements
Willingness to travel up to 50% of the time, including conferences on weekends, overnight programs, and key internal meetings. More About Us
Takeda is a patient-focused company transforming patient care through innovative specialty pharmaceuticals and patient support programs. We are committed to diversity and inclusion and strive for excellence in all we do. The company emphasizes remote work options and a Global Top Employer designation. EEO Statement
Takeda is committed to creating a diverse workforce and providing equal employment opportunities regardless of race, color, religion, sex, sexual orientation, gender identity, parental status, national origin, age, disability, citizenship status, genetic information or protected veteran status, in accordance with applicable laws.
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