amfAR
Overview
amfAR, The Foundation for AIDS Research, is seeking a Director, Integrated Marketing. amfAR is dedicated to ending the global AIDS epidemic through innovative research and storytelling, with a digital-first approach to communications and marketing for gala events, fundraising, and research programs. Responsibilities
Oversee integrated marketing efforts, including email, social, web, content and storytelling initiatives, and develop the organization’s editorial direction. Outputs include newsletters, issue briefs, print/digital collateral, video, and other assets. Ensure marketing/communications and fundraising are aligned. Draft and produce multichannel campaigns and content, leveraging compelling imagery, short-form video, and creative copywriting. Identify and manage new social content and advertising opportunities. Execute performance marketing campaigns (programmatic digital/social, email, etc.) to raise awareness and achieve fundraising goals. Partner with the creative team to align messaging and campaign execution. Monitor and analyze performance analytics, traffic and engagement to inform strategy and maximize effectiveness. Collaborate with Philanthropy, Events and Research Departments to develop and manage the integrated marketing calendar, driving alignment across paid, owned and organic touchpoints. Raise visibility of amfAR’s lifesaving research program and collaborate with research and public policy departments to translate insights into editorial and video content. Develop a digital-first strategy and culture for breaking news/rapid response. Performs additional duties assigned by the VP and Director of Public Information as needed. Qualifications
Bachelor’s degree in communications, marketing or a related field with a minimum of 7–10 years of progressive experience. Background with a health-related organization or non-profit is preferred but not required. Leadership experience overseeing campaign management, market analysis, audience segmentation and campaign performance metrics. Exceptional writing, proofreading, and editing skills with ability to translate scientific/medical information into clear communications points. Ability to juggle priorities and manage multiple projects. Experience with email marketing, advertising platforms, and Google Analytics. Salesforce experience is a plus. Salary Range: $145,000 to $165,000. We are currently on a temporary hybrid work schedule. We are an equal opportunity employer. No agencies please. Application instructions
Interested applicants should forward their resume, cover letter and salary requirement. Please indicate you saw this position on Globaljobs.org. To apply please send an email to: jobsvs@amfar.org Please indicate that you found this position on www.GlobalJobs.org in your application.
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amfAR, The Foundation for AIDS Research, is seeking a Director, Integrated Marketing. amfAR is dedicated to ending the global AIDS epidemic through innovative research and storytelling, with a digital-first approach to communications and marketing for gala events, fundraising, and research programs. Responsibilities
Oversee integrated marketing efforts, including email, social, web, content and storytelling initiatives, and develop the organization’s editorial direction. Outputs include newsletters, issue briefs, print/digital collateral, video, and other assets. Ensure marketing/communications and fundraising are aligned. Draft and produce multichannel campaigns and content, leveraging compelling imagery, short-form video, and creative copywriting. Identify and manage new social content and advertising opportunities. Execute performance marketing campaigns (programmatic digital/social, email, etc.) to raise awareness and achieve fundraising goals. Partner with the creative team to align messaging and campaign execution. Monitor and analyze performance analytics, traffic and engagement to inform strategy and maximize effectiveness. Collaborate with Philanthropy, Events and Research Departments to develop and manage the integrated marketing calendar, driving alignment across paid, owned and organic touchpoints. Raise visibility of amfAR’s lifesaving research program and collaborate with research and public policy departments to translate insights into editorial and video content. Develop a digital-first strategy and culture for breaking news/rapid response. Performs additional duties assigned by the VP and Director of Public Information as needed. Qualifications
Bachelor’s degree in communications, marketing or a related field with a minimum of 7–10 years of progressive experience. Background with a health-related organization or non-profit is preferred but not required. Leadership experience overseeing campaign management, market analysis, audience segmentation and campaign performance metrics. Exceptional writing, proofreading, and editing skills with ability to translate scientific/medical information into clear communications points. Ability to juggle priorities and manage multiple projects. Experience with email marketing, advertising platforms, and Google Analytics. Salesforce experience is a plus. Salary Range: $145,000 to $165,000. We are currently on a temporary hybrid work schedule. We are an equal opportunity employer. No agencies please. Application instructions
Interested applicants should forward their resume, cover letter and salary requirement. Please indicate you saw this position on Globaljobs.org. To apply please send an email to: jobsvs@amfar.org Please indicate that you found this position on www.GlobalJobs.org in your application.
#J-18808-Ljbffr