bread & Butter
bread & Butter is a full-service communications agency with a fondness for all things food, drink and travel. We are a collaborative group of dreamers and do-ers. We combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns tailored to our clients’ needs.
We are Southerners at heart, always saying, “Please” and “Thank You,” and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do.
Job Description
We’re looking for a Digital Marketing Manager with a sincere passion for working in the digital space with hotels and destinations, restaurants and CPG food & beverage brands. You will be the day-to-day touchstone, brand champion and trusted partner to both clients and your team. The Digital Marketing Manager for bread & Butter is responsible for managing and answering the needs of food & beverage and hotel & travel clients daily. The Digital Marketing Manager works with Social Media Managers and reports to the Digital Managing Director. Responsibilities
Manage and answer the needs of food & beverage and hotel & travel clients daily. Build and manage social media advertising strategies for multiple clients at a time. Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns. Measure and report performance of all digital marketing campaigns to create benchmarks for success, identify trends and insights and optimize spend and performance based on the insights. Collaborate internally, with outside agencies and/or with other vendor partners to create landing pages and optimize user experience. Evaluate strategy is in alignment with client objectives, assess against goals (ROI and KPIs,) resolving when strategies aren’t working, or the situations change and adjusting quarterly goals. Draft and manage e-blasts via platforms like MailChimp, Constant Contact, Emma, Revinate, etc. Brainstorm new and creative growth strategies, identifying and evaluating emerging technologies to better optimize marketing campaigns, email marketing, social media and display and search advertising. Plan, execute, and measure experiments and conversion tests. Attend and lead client meetings as appropriate to assess the progress of the digital campaign, propose new advertising opportunities and educate clients as needed. Requirements
3-5 years of full-time, post-grad digital marketing experience, preferably within an agency and working with hotel, restaurant and food & beverage brands. Proven track record for driving hotel, restaurant and food & beverage sales via paid social media, Google and digital marketing tactics. Ability to build and manage social media advertising strategies for multiple clients at a time, effectively planning, optimizing and reporting to meet client needs. Ability to plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns including Google search and display ads, Amazon ads, SEO and retargeting ads. Working Conditions
On the whole, this is an office-based, hybrid role. A Digital Marketing Manager will spend time in meetings and briefings. Occasional travel might be required for client visits and planning. Benefits
Generous paid time off Paid sick/personal time Birthday off Endless summer Fridays Flexible, hybrid schedule Work from any b&B office when you're in town Medical and dental + dependents Extended benefits (vision, life, disability, EAP) Generous maternity and family planning leave Holiday week in December 3% contribution to 401k regardless of participation Cell phone reimbursement New business bonuses Employee referral bonus Dogs welcome! Weekly Wine Wednesdays Robust training program Mentorship program Local love (yearly giveback initiative) Compensation
The annual salary for this role ranges from $65,000 to $75,000.
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We’re looking for a Digital Marketing Manager with a sincere passion for working in the digital space with hotels and destinations, restaurants and CPG food & beverage brands. You will be the day-to-day touchstone, brand champion and trusted partner to both clients and your team. The Digital Marketing Manager for bread & Butter is responsible for managing and answering the needs of food & beverage and hotel & travel clients daily. The Digital Marketing Manager works with Social Media Managers and reports to the Digital Managing Director. Responsibilities
Manage and answer the needs of food & beverage and hotel & travel clients daily. Build and manage social media advertising strategies for multiple clients at a time. Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns. Measure and report performance of all digital marketing campaigns to create benchmarks for success, identify trends and insights and optimize spend and performance based on the insights. Collaborate internally, with outside agencies and/or with other vendor partners to create landing pages and optimize user experience. Evaluate strategy is in alignment with client objectives, assess against goals (ROI and KPIs,) resolving when strategies aren’t working, or the situations change and adjusting quarterly goals. Draft and manage e-blasts via platforms like MailChimp, Constant Contact, Emma, Revinate, etc. Brainstorm new and creative growth strategies, identifying and evaluating emerging technologies to better optimize marketing campaigns, email marketing, social media and display and search advertising. Plan, execute, and measure experiments and conversion tests. Attend and lead client meetings as appropriate to assess the progress of the digital campaign, propose new advertising opportunities and educate clients as needed. Requirements
3-5 years of full-time, post-grad digital marketing experience, preferably within an agency and working with hotel, restaurant and food & beverage brands. Proven track record for driving hotel, restaurant and food & beverage sales via paid social media, Google and digital marketing tactics. Ability to build and manage social media advertising strategies for multiple clients at a time, effectively planning, optimizing and reporting to meet client needs. Ability to plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns including Google search and display ads, Amazon ads, SEO and retargeting ads. Working Conditions
On the whole, this is an office-based, hybrid role. A Digital Marketing Manager will spend time in meetings and briefings. Occasional travel might be required for client visits and planning. Benefits
Generous paid time off Paid sick/personal time Birthday off Endless summer Fridays Flexible, hybrid schedule Work from any b&B office when you're in town Medical and dental + dependents Extended benefits (vision, life, disability, EAP) Generous maternity and family planning leave Holiday week in December 3% contribution to 401k regardless of participation Cell phone reimbursement New business bonuses Employee referral bonus Dogs welcome! Weekly Wine Wednesdays Robust training program Mentorship program Local love (yearly giveback initiative) Compensation
The annual salary for this role ranges from $65,000 to $75,000.
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