FUJIFILM Holdings America Corporation
Sr. Brand Marketing Manager, D2C eCommerce
FUJIFILM Holdings America Corporation, Valhalla, New York, United States, 10595
Sr. Brand Marketing Manager, D2C eCommerce
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Sr. Brand Marketing Manager, D2C eCommerce
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FUJIFILM Holdings America Corporation We are seeking a Senior Brand Marketing Manager, D2C eCommerce to lead the wholistic go-to-market strategy, brand positioning, and execution of integrated marketing campaigns for Fujifilm’s Direct-to-Consumer eCommerce business. Company Overview FUJIFILM North America Corporation has five operating divisions, providing opportunities to find your niche and make an impact. We offer a collegial culture and a flexible work environment. Job Description Responsibilities Brand Leadership & Guidelines Own and enforce brand guidelines for the D2C channel. Serve as MarComm lead and main liaison to corporate brand and communications teams. Adapt corporate brand guidelines for ecommerce. Partner with creative teams and agencies to deliver assets, copy, and visuals. Conduct consumer research and user segmentation to inform brand positioning and creative direction. Lifecycle Marketing Alignment
Collaborate with the CRM & Lifecycle Marketing Manager to ensure lifecycle campaigns align with brand standards and messaging. Maintain timely, relevant, and on-brand lifecycle marketing throughout the consumer journey. Manage the campaign calendar, coordinating seasonal initiatives, product launches, and promotions. Translate brand and product strategy into consumer-facing messaging and creative briefs. Go-To-Market (GTM) & Launch Readiness
Lead GTM strategies for new product launches, promotions, and brand initiatives within the D2C channel. Develop playbooks defining messaging frameworks, creative direction, and channel execution. Partner with eCommerce Merchandising and Product/Content teams to ensure brand storytelling is reflected in catalog content and site merchandising. Cross-Functional & Vendor Collaboration
Manage external creative and media agencies, including oversight of deliverables, timelines, and budget allocations. Partner with Finance and Merchandising teams to align promotional strategies with marketing communications. Collaborate with MarTech/CRM teams to leverage personalization, reviews, and user-generated content aligned with brand standards. Support global/regional MarComm alignment and represent D2C in brand reviews. Partner with Fujifilm’s corporate PR/communications team to align messaging and leverage PR initiatives in support of D2C brand objectives. Analytics & Optimization
Define campaign KPIs and establish reporting frameworks. Assess messaging and creative effectiveness through A/B testing and consumer feedback. Provide insights and recommendations to refine brand positioning and MarComm strategies. Supervisory Responsibilities
Responsible for hiring and training junior team members. Provide clear objectives and work assignments for the team, effectively managing team deliverables. Monitor and track employee performance and provide regular and timely feedback. Identify training and growth opportunities to advance individual team members. Required Skills/Education
Bachelor’s degree in Business, Marketing, or related field. 8+ years of experience in brand marketing, marketing communications, or integrated marketing. Proven track record of managing brand guidelines and MarComm strategy across multiple channels. Strong background in campaign development, GTM planning, and integrated communications. Excellent cross-functional leadership and vendor management skills. Desired Skills
MBA or advanced degree. Experience launching or scaling new eCommerce channels. Familiarity with CRM/lifecycle marketing platforms and how to align brand voice across automated journeys. Salary And Benefits
$115,000 plus bonus depending on experience Medical, Dental, Vision Life Insurance 401k Paid Time Off EEO Information
Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.
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Join to apply for the
Sr. Brand Marketing Manager, D2C eCommerce
role at
FUJIFILM Holdings America Corporation We are seeking a Senior Brand Marketing Manager, D2C eCommerce to lead the wholistic go-to-market strategy, brand positioning, and execution of integrated marketing campaigns for Fujifilm’s Direct-to-Consumer eCommerce business. Company Overview FUJIFILM North America Corporation has five operating divisions, providing opportunities to find your niche and make an impact. We offer a collegial culture and a flexible work environment. Job Description Responsibilities Brand Leadership & Guidelines Own and enforce brand guidelines for the D2C channel. Serve as MarComm lead and main liaison to corporate brand and communications teams. Adapt corporate brand guidelines for ecommerce. Partner with creative teams and agencies to deliver assets, copy, and visuals. Conduct consumer research and user segmentation to inform brand positioning and creative direction. Lifecycle Marketing Alignment
Collaborate with the CRM & Lifecycle Marketing Manager to ensure lifecycle campaigns align with brand standards and messaging. Maintain timely, relevant, and on-brand lifecycle marketing throughout the consumer journey. Manage the campaign calendar, coordinating seasonal initiatives, product launches, and promotions. Translate brand and product strategy into consumer-facing messaging and creative briefs. Go-To-Market (GTM) & Launch Readiness
Lead GTM strategies for new product launches, promotions, and brand initiatives within the D2C channel. Develop playbooks defining messaging frameworks, creative direction, and channel execution. Partner with eCommerce Merchandising and Product/Content teams to ensure brand storytelling is reflected in catalog content and site merchandising. Cross-Functional & Vendor Collaboration
Manage external creative and media agencies, including oversight of deliverables, timelines, and budget allocations. Partner with Finance and Merchandising teams to align promotional strategies with marketing communications. Collaborate with MarTech/CRM teams to leverage personalization, reviews, and user-generated content aligned with brand standards. Support global/regional MarComm alignment and represent D2C in brand reviews. Partner with Fujifilm’s corporate PR/communications team to align messaging and leverage PR initiatives in support of D2C brand objectives. Analytics & Optimization
Define campaign KPIs and establish reporting frameworks. Assess messaging and creative effectiveness through A/B testing and consumer feedback. Provide insights and recommendations to refine brand positioning and MarComm strategies. Supervisory Responsibilities
Responsible for hiring and training junior team members. Provide clear objectives and work assignments for the team, effectively managing team deliverables. Monitor and track employee performance and provide regular and timely feedback. Identify training and growth opportunities to advance individual team members. Required Skills/Education
Bachelor’s degree in Business, Marketing, or related field. 8+ years of experience in brand marketing, marketing communications, or integrated marketing. Proven track record of managing brand guidelines and MarComm strategy across multiple channels. Strong background in campaign development, GTM planning, and integrated communications. Excellent cross-functional leadership and vendor management skills. Desired Skills
MBA or advanced degree. Experience launching or scaling new eCommerce channels. Familiarity with CRM/lifecycle marketing platforms and how to align brand voice across automated journeys. Salary And Benefits
$115,000 plus bonus depending on experience Medical, Dental, Vision Life Insurance 401k Paid Time Off EEO Information
Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.
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